Published on: October 11, 2023  Updated on: February 8, 2024

Exploring the Best Copy AI Alternatives for Your Business

Author: Lauren Smith

Alternative AI writing tools to CopyAI

Are you struggling to come up with unique and compelling content for your business? Look no further than AI copywriting tools. With advancements in artificial intelligence, these tools can generate useful and informative content in a fraction of the time it would take the average human. Writer’s block can be a thing of the past when you incorporate any of these tools into your process.

In this article, we’ll dive into the best Copy AI alternatives to consider for your business needs, plus everything else you need to know before making a decision. Here’s exactly what we’ll cover:

  1. Understanding the need for AI writing tools
  2. Benefits of using AI-powered copywriting tools
  3. Top Copy AI alternatives to consider
  4. Comparing features and pricing plans
  5. Evaluating the quality of AI-generated content integrations and collaboration
  6. Making the right choice for your business
Using an AI writing assistant to save time


Understanding the need for an AI writing tool

The role of AI in content creation: As the internet has grown exponentially, the amount of content being produced every day has also significantly increased. To stay ahead of competitors, businesses need to focus on creating high-quality, engaging content that speaks to their intended audience. With AI-powered copywriting tools, businesses can generate content much faster and with minimal effort compared to traditional methods.

However, it’s important to note that these tools are not meant to replace human writers. Instead, they are designed to complement human efforts and make the content creation process more efficient. They are ideal for getting you started and overcoming writer’s block. Plus, these AI tools can also create outlines to organize your thoughts and brainstorm without actually doing any of the writing. But obviously, they do that too. Additionally, businesses can automate certain aspects of content creation, such as keyword research and optimization, leaving writers to focus on the more creative aspects of writing.

Benefits of using AI tools for written content: AI-powered copywriting tools offer numerous benefits over traditional methods:

  • They save time and money by eliminating the need for manual effort.
  • They are more consistent, producing content that is accurate and error-free.
  • AI tools can help businesses create unique content that speaks to their target audience’s needs and interests. By analyzing consumer behavior and preferences data, AI tools can generate content tailored to the specific business, resulting in stronger customer relationships.

These tools offer numerous benefits for businesses looking to create high-quality, engaging content. By automating certain aspects of content creation, businesses can save time and money while producing content that is accurate, error-free, and tailored to their target audience’s needs and interests.

Top AI writing tools (like Copy AI) and alternatives to consider

With the rise of machine learning and AI in general, businesses are now able to generate high-quality content with ease. has certainly become popular recently, so let’s look at it first to get a baseline for comparison. is a powerful writing tool that uses advanced algorithms to help you generate ad copy, write entire blog posts, create social media content, and brainstorm ideas, among many other things. With features like tone and sentiment adjustment and the option to add your brand voice, businesses can ensure they have a consistent output that lands with their audience. offers a free option for customers, providing businesses with the opportunity to test its capabilities before committing to a subscription. The word limit is 2000 words per month, so you’ll likely exhaust that quite quickly. To upgrade to the Pro Plan, the fee is $36 per month if you pay annually and $49 monthly if you prefer a month-to-month option.

Creating long form content with


Now, let’s have a look at some of the best Copy AI alternatives available today:

Penfriend prides itself on being a tool for anyone: companies big or small, freelance writers, bloggers, SEO specialists, and everyone who writes. It specializes in providing exceptional writing, similar to hiring an in-house writer, but for smaller budgets.

Not only does it create compelling, high-quality articles in minutes, but it also optimizes them for search engines. The tool does this by:

  • Identifying opportunities to outrank competitors
  • Analyzing the best titles for articles to rank
  • Identifying keywords and articles currently ranking for your topic
Penfriend is one of the best Copy AI alternatives.


You can receive one free article, but after that, there are three different paid-for packages, which include:

  • Starter plan: $85 per month for 5 articles
  • Advanced plan: $212 per month for 15 articles
  • Premium plan: $425 per month for 35 articles
List of who Penfriend is for.

Source is another leading AI writing tool that uses cutting-edge technology to generate top-notch content for businesses. Its user-friendly interface makes creating long-form content, blog posts, and even emails a breeze. With Jasper, businesses can save time and money by automating their content creation process.

Benefits of using Jasper AI as one of the Copy Ai alternatives.


There is a 7-day free trial, and after that, if you’re willing to pay for an entire year, the options are:

  • Creator: $39 per month, 50+ templates, unlimited words.
  • Teams: $99 per month, everything in the Creator Plan, plus 3 seats and more knowledge assets.
  • Custom: contact them for pricing, and they can customize a plan with all the features you need. as a Copy AI alternative



Writesonic is worthy of your consideration as well when you’re selecting a writing tool powered by AI. It offers a variety of use cases similar to the other tools we’ll discuss, but it’s especially useful when you want to create Google ads or Facebook ads. Plus, it will help you with everything from social media to blog posts. Its intuitive and user-friendly tools make it easy for businesses to create unique and engaging content.

With Writesonic’s free trial, you can have one user and 10,000 words per month. This will give you a good idea of what the platform is like, then you can upgrade as needed to the Pro Plan, which is fairly customizable in terms of words. For 100,000 words per month, it’ll cost you $12.67, and it goes up from there.

Using Writesonic to craft Google ads



Wordtune is an AI-powered content assistant tool that helps writers create better content. Its advanced algorithms help in rephrasing sentences and boosting readability, which helps reduce the time spent on editing. It also helps in summarizing long-form articles, making it ideal for content curation purposes. It also acts as an AI content generator, and you can customize the “spice” level to add creativity or choose between more formal or more casual, depending on your preference. Basically, it’s a very useful AI writing assistant.

Features of the AI content generator Wordtune, a Copy AI alternative.


The Wordtune Free Plan includes 10 rewrites per day. The Premium Plan billed annually is $9.99 per month, and on a month-to-month basis, it’s $24.99 per month. With 10 rewrites per day, you’ll definitely quickly learn whether or not this tool is for you.

Wordtune pricing plans


Overall, there are many alternatives available in the market, each with its own unique features and capabilities. For more details and even more tools, check out or post on the 21 best AI writing tools for every team size.

By leveraging both AI and machine learning, businesses can automate their content creation process, saving time and money while still producing useful content that engages their audience.

Comparing features and pricing

Key features to look for in AI-based copywriting tools

When it comes to choosing an AI copywriting tool, there are several key features to consider. One important feature to look for is the content type that the tool supports. Some tools may specialize in long-form content, while others may be better suited for short-form content such as social media posts, ad copy, or email newsletters.

Another important feature to consider is the tool’s support for various languages. If you plan on creating content in multiple languages, it’s essential to choose a tool that can accommodate that.

Tone and sentiment adjustment is another crucial feature to look for. This allows you to adjust the tone and sentiment of the content to match your brand voice and messaging. Plus, it can help your content stand out.

Integration with content management systems is also an important consideration. If you use a particular CMS, make sure the tool you choose can integrate with it seamlessly.

Support for team collaboration is another feature to consider. If you work with a team, it’s important to pick a copywriting tool that allows for easy collaboration and sharing of content.

Finally, customization options are also essential. Look for a tool that allows you to customize the content to fit your specific requirements. It’s also useful to be able to create and save your own templates.

Pricing structures and plans

When it comes to pricing structures, there is a lot of variation among these tools. Some tools offer a monthly subscription plan, while others offer pay-as-you-go options. The pricing structures often depend on the features offered, so it’s important to compare the pricing structures of different tools and ensure they fit within your budget.

Example of Copy AI pricing plans


You’ll also find tools that have different pricing plans based on the amount of content you plan to create or the number of users. Be sure to consider your current and future needs when choosing a pricing plan. But don’t get too bogged down because, like most things, generally speaking, it’s fairly easy to upgrade after the fact.

Free trials and money-back guarantees

It’s always a good idea to make use of free trials and any money-back guarantees offered by these AI companies. This way, you can test the tool before committing to a long-term plan or investment. Most offer discounts if you’re willing to pay annually rather than monthly if you don’t mind the commitment.

During the trial period, be sure to test out all of the features and capabilities of the tool to ensure it meets your needs. If you’re not satisfied with the tool, don’t waste your investment – use the money-back guarantee.

Penfriend AI has a free trial of one article.


Evaluating the quality of AI-generated content

With AI-generated content, it’s essential to evaluate the quality of the content before publishing it. Here are some factors to consider:

Readability and coherence

One of the most critical factors to consider when evaluating AI-generated content is readability and coherence. Content generated by AI should be easy to read and understand, just like content produced by human writers. To ensure that the content is easy to read, you can use online readability tools. These tools analyze the content and provide a readability score.

Coherence is another critical factor to consider. Coherent content flows smoothly and logically, making it easier for readers to engage with and understand. When evaluating AI-generated content, ensure that the content flows, and if it seems disjointed or illogical, it may not be suitable for publication.

Originality and plagiarism concerns

With AI copywriting software that relies on data sets to generate content, you have to be a bit careful. While this can be an efficient way to create content, it also raises concerns about originality and plagiarism.

It’s always a good idea to check for plagiarism before publishing the content. You can use online plagiarism checkers to verify the uniqueness of the content. This step is crucial to ensure that your content is entirely original and not a copy of someone else’s work.

Originality is also essential for building trust with your audience. If your content is not original, readers may question the credibility of your brand.

Avoiding plagiarism when using AI copywriting software


Customization and personalization options

While AI-generated content can be great for many use cases, it’s crucial to ensure that the content is personalized to your brand’s needs. Customization and personalization options are essential when evaluating AI writing tools. Look for tools that offer customization features to make the content more personalized.

By tailoring the content to your audience’s needs and interests, you will most certainly increase engagement, and the by-product of that is often a stronger relationship with your readers.

Integrations and collaboration

Compatibility with popular content management systems

When selecting an AI-powered copywriting tool, it is important to ensure that it can integrate seamlessly with your preferred content management system. This can save you a lot of time and effort in content publishing, making your content production more efficient. A good tool should be able to work with popular CMS platforms like WordPress, Drupal, and Joomla, among others.

With seamless integration, you can easily manage your content production from your content management system without having to switch between different platforms. This can help to streamline your workflow and make your content production process more efficient.

Examples of copanies that use Copy AI


Team collaboration features

Collaboration is essential for every business, and content creation is no exception. A great AI platform should make it easy for your team to collaborate effectively on content projects.

Some of the collaboration features to look out for include the ability to assign tasks, set deadlines, and track progress. With these features, you can ensure that everyone on your team is on the same page and working towards a common goal.

Additionally, some tools come with built-in communication features like chat and commenting systems. These features can make it even easier for team members to communicate and collaborate on content projects in real time.

Team collaboration using AI writing software


Third-party app integrations

Third-party app integration is another essential feature to consider when choosing the ideal tool for you. Integration with other commonly used platforms like social media and Google Docs can be helpful in content creation, promotion, and distribution.

For instance, some AI copywriting tools can integrate with social media platforms like Facebook, Twitter, and LinkedIn, allowing you to easily share your marketing copy or content with your followers. This can help to increase your content’s reach and drive more traffic to landing pages on your website.

Other third-party app integrations to consider include email marketing tools, analytics tools, and project management tools.

Making the right choice for your business

As a business owner, you understand the importance of creating high-quality content that resonates with your target audience. However, creating compelling content can be time-consuming and challenging, especially if you don’t have a team of dedicated writers. Fortunately, AI copywriting tools can help you create content quickly and efficiently.

Assessing your content needs and goals

Before selecting an AI copywriting tool, it’s essential to assess your content needs and goals. Are you looking to create blog posts, social media updates, or product descriptions? What tone and style of writing do you want AI writing to convey? Answering these questions will make it easier to select a tool that fits your requirements.

Additionally, it’s crucial to consider your audience. Are you targeting a specific demographic or industry? If so, you’ll want to choose a tool that can create content that resonates with that audience.

Weighing the pros and cons of each alternative

There are several AI copywriting tools available, each with its unique features and pricing structures. It’s always a good idea to compare and contrast these tools to make an informed decision.

Some tools offer a more comprehensive range of features, such as the ability to create content in multiple languages or generate social media updates. Other tools may be more affordable but have limited functionality.

Weighing the pros and cons of every Copy AI alternative


It’s also essential to consider the quality of the content produced. Some tools may generate content that is grammatically correct but lacks creativity and originality. Others may produce content that is engaging and unique but requires significant editing and revision due to inaccuracies.

Trying out multiple tools before committing

Finally, it’s always a good idea to test multiple AI copywriting tools before settling on one. Many tools offer free trials or demos, allowing you to compare features, pricing, and even the quality of the content generated.

By testing multiple tools, you can make an informed decision and choose a tool that fits your budget and content needs. It’s always better to test a few tools before deciding instead of committing to only one.


AI-powered copywriting tools can help businesses of all sizes produce high-quality short or long-form content faster than traditional methods. As we’ve shown, there are many options to choose from, each with its unique features and pricing structures. Evaluate your content needs, try out a few tools, and choose one that offers the best combination of features, pricing, and quality for your business.

Remember that the best AI copywriting tool for your business will depend on your specific needs, budget, and content strategy – it’s not one size fits all.

By automating certain aspects of content creation, AI copywriting tools can free up your time, allowing you to focus on the strategic and creative aspects of your content strategy. This can result in more effective and engaging content that resonates with your target audience and drives business growth.

Use cases for


Remember, while AI can significantly assist in content creation, it doesn’t replace the need for human creativity and ingenuity. Use AI as a tool to supplement and enhance your existing content efforts, not replace them. Ultimately, the combination of human creativity and AI’s efficiency can create powerful content that resonates with your audience.

Check out our Copywriting Page for more alternatives.


What is an AI writing tool?

AI writing tools are software applications that use artificial intelligence to generate content such as blog posts, social media posts, and basically any other type of written content.

Are AI writing tools meant to replace human writers?

No, these tools are not designed to replace human writers. They are meant to assist and streamline the content creation process, allowing human writers to focus more on the creative aspects of writing.

What are some top Copy AI alternatives?

Some of the top alternatives include, Writesonic, and Wordtune.

How do you evaluate the quality of AI-generated content?

You can evaluate the quality of AI-generated content by considering factors like readability, coherence, originality, and the level of customization and personalization options the tool offers.

How to choose the right AI writing tool for your business?

Choosing the right tool involves assessing your content needs and goals, weighing the pros and cons of each tool, and trying out multiple tools before making a final decision.

Can AI-powered copywriting tools integrate with content management systems?

Yes, most AI copywriting tools are compatible with popular content management systems and can integrate seamlessly, making the content production process more efficient.

Do AI copywriting tools offer a free trial?

Many AI copywriting tools offer a free trial or demo, allowing potential users to test out the tool before committing to a subscription.

Author Image - Lauren Smith

Lauren Smith

TopApps writer

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