9 Best AI Email Tools for Top-Notch Email Marketing

Email marketing can be a real chore, but it’s one of the best ways to get – and stay – in contact with your audience. Whether you’re trying to rope in new customers or wish to offer existing ones new deals and offers, using your emails can be a surefire way to help your business flourish.

For both small and large businesses alike, it’s always useful to have a bit of extra help. This is where artificial intelligence (AI) can be of huge benefit. AI email writing tools use natural language processing (NLP) to deliver clear, professional-looking content suitable for anyone’s inbox. This can save you time and effort, allowing you to focus on perfecting your services and other aspects of your digital marketing. 

So, let’s take a look at 9 of the best AI email assistants available at the moment and how they can help streamline your workflow and improve your email marketing efforts. 

1. Smartwriter.ai

With Smartwriter, you can develop thousands of personalized emails, including ice-breaker topics and contextual pitches. It works as a Chrome extension and can be connected to your LinkedIn for greater networking outreach. 

Automate hours of researchSend personalized emails in one clickHit industry-shattering reply rates


This AI email writing assistant uses publicly available information on those you wish to connect with, generating tailored emails based on their recent activity on social media or in the news. When it comes to sending out cold emails, you always face the risk of them being disregarded immediately. Adding that personal touch makes recipients far more likely to respond, as they feel connected on a more meaningful level.

Smartwriter’s most popular pricing option is a yearly plan that works out to $124 per month. This gives you access to:

  • 1200 leads (credits) with up to 15 personalized lines per lead
  • Full access to all AI tools
  • An unlimited amount of projects
  • Personalized social media comments

You can explore more with a 7-day free trial! 

Smartwriter AI pricing plans.


2. Jasper AI

Whilst Jasper functions more broadly as an overall copywriting tool rather than one specifically designed for emails, it’ll still help generate high-quality content no matter what task you give it, so we’ll include it on our list of AI email assistants. 

Jasper is amazing at keeping the tone of your business at the forefront of content creation, making it indistinguishable from copy written by humans. And, with a wide variety of templates available, covering everything from Quora answers to personal bios on LinkedIn, you can fine-tune your writing to appeal to anyone and everyone. The result is solid AI-generated email copy for your next campaign.

Certain features offered by Jasper AI including text summariser, paragraph generator, creative story, and product descriptions


What’s more, if you’re looking for global outreach, you can translate your email copy into over 30 different languages. 

Whilst you have to be the one to do any research on prospective recipients, Jasper will then take this information and turn it into a polished, professional-sounding piece. You can finish it off by developing catchy email subject lines, ensuring that anyone you send your content to feels more inclined to open it. 

There are three payment plans, with annual prices starting from $49 a month. For this amount, you can:

  • Analyze one brand voice
  • Contain 50 “memories” (pieces of information about your business)
  • Check your work with a plagiarism detector
  • Stay up-to-date with Jasper’s latest AI models, including GPT-4
Jasper AI email writing and copywriting pricing plans.


3. Rytr

Rytr is an incredibly intuitive AI email writer tool with an easy-to-use interface that lets you produce high-quality content in 4 easy steps. 

  1. Select your language from a list of over 30
  2. Select which tone you’d like to use – there are over 20 options to choose from, including candid, casual, or convincing
  3. Select ‘Email’ from the list of use cases
  4. Add the key points for your email to put forward, making sure to include your keywords, and then click ‘Ryte for me’ to see the results
A screenshot of what Rytr can offer. Details are input on the left, and an email is generated on the right


This one-size-fits-all method allows you to generate any type of email in a matter of moments, whether that be a sales email or a follow-up email, or anything in between. 

But the best part has to be their free plan, which you can upgrade as you scale and add on to as your needs change. 

Free plan - generate 10K characters/moSaver plan - generate 100K characters/moUnlimited plan - Unlimited characters/mo


4. Smart Copy

Smart Copy by Unbounce allows you to build and perfect entire marketing campaigns, with the ability to take content directly from your website and change it into persuasive, engaging emails. with this AI email writer, you have the option of help with email subject lines, sales outreach emails, VIP pitch emails, and angel investor emails.

There definitely seems to be more of an emphasis on the ability to generate sales outreach emails rather than professional correspondence with this AI tool. But this makes it a super writing tool when it comes to sorting out those repetitive tasks that require just a little automation to save a whole lot of headaches. 

Email subject lines Sales outreach emails VC pitch emails Angel investor emails


With several email templates to choose from, as well as a plethora of other templates for ads, landing pages, or blog posts, Smart Copy certainly lives up to its name. It works both as a Chrome extension and as a downloadable piece of kit for your desktop, meaning you can keep on writing anywhere you go. 

If you don’t want to spend $9 or $49 a month on a plan, then they have a free option you can use which lets you access:

  • All templates
  • All languages
  • 1 “project” (information about your company)
  • 40 credits per month
  • A 3-day trial for their Writer feature, a long-form writing canvas with no character limits
Smart Copy pricing plans.


5. Close.com

If you’re looking for a way to write cold emails quickly and effectively whilst still maintaining that personal feeling to help you connect with your target audience, Close.com has what you need. 

Their AI writing algorithms are trained on reliable templates and data that Close has been exploring for over a decade. Take a look at what their system generated when we put in a prompt:

An AI generated response by Close.com when input with information about Top Apps


Of course, it won’t get everything right immediately – it depends on how much up-to-date information you put in. But for a first attempt, that’s not bad at all. You can then take this email and edit it as you see fit before sending it off. 

The little button on the bottom left side of the screen, ‘Desired Email Outcome’, is your call-to-action (CTA). You get to choose what you want the end result of your email to be. 

Of course, Close offers much more than just their ability to write emails. They also offer products and services for sales reps, including automated outreach, an all-in-one selling point, and optimized analysis of your lead generation and call statistics. 

Altogether, their cheapest form of billing comes to $59 per month, called their Startup package. At the other end of the spectrum, their Enterprise package will set you back $749. Alternatively, you can try out their free trial for 14 days. Whatever you choose, this is one of the better AI writing tools for emails.

Close.com pricing plans.


6. Copy.ai

When it comes to developing powerful AI email campaigns, few do it better than Copy.ai. They promise that you can save up to 80% of your writing time, as well as a higher click-through rate with cold-outbound emails. 

Write high-converting emails in [the word 'hours' has been scratched out] minutes.Copy.ai is an AI email writer that saves you hours each week by generating email copy that's designed to get results.


  • You start off by typing in what you’re looking to create, whether that be email content, social media posts, blog content, etc. 
  • Then you provide context about the main points you wish to cover, such as information about your brand, your product, or what you want the takeaway to be
  • Copy.ai will provide a number of potential responses for you to choose from
  • You can then use their editor to rewrite any areas and edit areas you may be unsatisfied with

You can try it out for free, but their most popular plan comes out to $49 a month and offers:

  • 5 user seats
  • 90+ copywriting tools
  • Priority email support
  • 29+ languages
  • Unlimited words in chat
Copy.ai monthly pricing plans.


7. Lavender

Lavender offers an AI email coach that provides a useful scoring metric that people can follow to help increase their chance of a reply and gain valuable customers. If you’re looking to optimize how you send emails, it’s definitely something to experiment with. 

It won’t necessarily do the generator work for you, but it will certainly help teach you how to sharpen up your marketing emails and tactics, resulting in better email marketing campaigns. 

AI email coachPersonalization assistantAI starts your emailsTeam email intelligence


Their blog is a goldmine of useful information on how to build professional emails, and you can install their system either for free or for a basic monthly fee (from $29 to $69). Their most expensive option gives you:

  • Unlimited everything (emails, personalization, feature usage, AI recommendations)
  • Team functionality
  • AI team coaching analytics
  • Multiple teams

And more!

Lavender AI email tool pricing plans.


8. Flowrite

If you want to create a more meaningful connection with your subscribers, Flowrite is here to help. It uses machine learning to develop emails based on a simple, single prompt, which helps keep conversations flowing faster and more freely. 

As an email writing software, Flowrite has a variety of template designs, including those for:

  • Sales
  • Investors
  • Customer service
  • Business interactions
  • Recruitment
  • Marketing
  • Professional interactions
An email has been received on the left, and Flowrite is ready on the right to generate a response


The wide variety of options means that, no matter what you want to write, there will be something readily available to suit your needs. 

Flowrite is a Finnish company, meaning all of their prices are listed in Euros, but with their cheapest package, you can get:

  • 15 conversions per month
  • Unlimited use of AI templates
  • Usage metrics
  • Generation history data
  • Application as both a web app and a browser extension
Flowrite AI email writer pricing plans.


9. Lyne.ai

Sometimes the first step is the hardest. In email marketing, that’s knowing how to begin. Lyne.ai can help you come up with that crucial opening sentence that serves to hook any readers and get those conversions rolling in. 

Lyne’s research speed is incredible, allowing you to stay productive no matter how hard writer’s block may be hitting you. One of the most tedious parts of email marketing is researching prospective clients. Lyne automates this process, generates unique, personal insights, and improves your final result. 

Unmatched speedBest-in-classMore salesIn-depth researchIncrease response ratesLess cost


This AI email writing tool has customizable payment plans depending on how much you think you’ll be using their service. $120 a month gets you:

  • 1200 lynes per month (each lyne is a personalized row of text and works out to $0.10 per lyne)
  • 2000 emails per month
  • Roll-over credits
  • All integrations
Lyne AI email writer pricing plans.


Wrapping up

AI is an incredibly useful tool when it comes to automating repetitive tasks, such as trying to develop and send out new emails. When running a business, you need all the help you can get to make sure everything operates as smoothly as possible, whether it’s the email writing process or customer service.

With so many free trials available, you’re bound to find at least a couple of AI email writing tools that you like, so why not give it a go? Try them out and see which one works best for you, and watch your email response rates rocket!

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