February 17, 2023


Your Magical AI Email Coach

Best for:

  • Sales Development Representatives
  • Account Executives
  • Sales Managers

Use cases:

  • Optimizing Outbound Emails
  • Increasing Reply Rates
  • Streamlining Email Personalization

Users like:

  • Sales
  • Marketing
  • Business Development

What is Lavender?

Quick Introduction

Lavender is an advanced AI-powered email coaching tool designed primarily for sales development representatives (SDRs) and account executives (AEs). Lavender’s core utility lies in real-time email evaluations and actionable coaching designed to enhance email personalization, increase reply rates, and fast-track the creation of sales pipelines. By analyzing over a billion emails, Lavender provides data-backed insights that enable users to craft emails that resonate and drive responses more effectively. This tool is tailored for anyone, from individual sales contributors to whole sales teams, aiming to optimize their email outreach and maximize engagement with prospects.

The tool addresses the modern challenge of reaching prospective clients in an overcrowded digital space. With more buyers preferring to conduct their research independently, the necessity of sending compelling and personalized emails has never been greater. Lavender takes the guesswork out of this process, automating and streamlining email creation through generative AI that draws on vast data points. By doing so, it reduces the mental load on users, allowing them to focus more on strategy and less on the minutiae of email crafting.

Pros and Cons


  1. Data-Driven Insights: Lavender uses data from over a billion emails to provide highly accurate and actionable email writing advice.
  2. Real-time Coaching: Users receive immediate feedback, allowing them to optimize emails on the fly based on best practices that evolve with email behaviors.
  3. High Integration Compatibility: It seamlessly integrates with popular email clients and sales tools including Gmail, Outlook, HubSpot, and more.


  1. Pricing: Some users may find the pricing plans, especially team options, on the higher side when compared to competitors.
  2. Learning Curve: While powerful, the breadth of features might present a learning curve for users new to AI-assisted tools or sales automation software.
  3. Dependent on Email Client: The tool’s performance is closely tied to specific email clients; enterprises with unique or proprietary systems may face compatibility issues.


  • Email Grading: Offers real-time email grading and actionable insights for improvements.
  • Personalization Assistance: Provides data-driven personalization suggestions to craft compelling emails.
  • Managerial Insights: Empowers managers with data to track team performance and optimize email strategies.

Features and Functionality

  • Real-Time Email Grading: Lavender grades your email and gives instant tips for improvement. This feature uses generative AI and a vast database of email performance data to provide actionable advice, ensuring your emails meet high standards and increase reply rates.

  • Personalization Assistant: This function surfaces prospect data and suggests personalized ways to enhance the email. The assistant can pull personality-based insights to help users forge deeper connections with recipients, leading to more meaningful engagements.

  • Dynamic Email Scoring: The Lavender email score adapts in real-time to reflect changes in email writing trends and best practices. This continual feedback loop ensures users are always working with the most effective strategies at any given time.

  • Team Coaching Dashboard: Managers can use this feature to get aggregated insights from the team’s email activities. This dashboard tracks performance metrics, ROI, email effectiveness, and identifies areas where individuals may need further coaching.

  • Integrations: Lavender seamlessly integrates with major email clients like Gmail and Outlook, and sales tools such as Outreach, SalesLoft, HubSpot, Gong, and more. This broad compatibility ensures Lavender can fit smoothly into existing workflows without disruption.

Integration and Compatibility

Lavender is designed to integrate smoothly with a host of platforms and tools commonly used by sales and marketing teams. These include popular email clients like Gmail and Outlook, and robust sales engagement platforms such as Outreach, SalesLoft, Groove, Hubspot, Apollo, and Gong. Its integration capabilities ensure that users can leverage Lavender’s functionalities without having to switch between multiple applications, streamlining workflows and saving time.

Do you use Lavender?

For teams using any of these platforms, Lavender can be quickly integrated with minimal setup required, allowing users to benefit from its capabilities almost instantaneously.

Benefits and Advantages

  • Enhanced Reply Rates: By leveraging Lavender’s data-driven insights, users can craft emails that significantly increase open and reply rates.

  • Time Efficiency: Lavender’s real-time feedback and drafting tools help users create high-quality, personalized emails in a fraction of the time it would typically take.

  • Continuous Learning: The tool’s adaptive learning capabilities ensure that users are always following the latest email best practices.

  • Comprehensive Integrations: Its ability to integrate with major platforms means it can be used seamlessly within current workflows, enhancing productivity and consistent use.

  • Visibility for Managers: The coaching dashboard provides derived insights from both individual and team email performances, aiding in better strategy formulation and targeted coaching.

Pricing and Licensing

  • Basic Plan: Free forever; analyze and personalize up to five emails per month.
  • Starter Plan: Ideal for individuals at $27/mo (billed annually); offers unlimited emails, personalization, AI recommendations, and support.
  • Individual Pro Plan: Priced at $45/mo (billed annually); includes all Starter features plus priority support and a dedicated customer success manager (CSM).
  • Team Plan: Starting at $8.5k/yr; includes all features along with a coaching dashboard, aggregated email analytics, proactive customer success, and human-led coaching programs.

Lavender is also free for students, jobseekers, or bootstrapped entrepreneurs who follow specific steps to access the service. All plans incorporate a 7-day free trial with full access to integrations.

Support and Resources

Lavender offers a variety of support options to ensure users can fully utilize the tool’s capabilities. These include responsive customer service and a comprehensive knowledge library that houses FAQs, guides, and best practices. Additionally, users have access to a community forum where they can share insights and solicit advice from other Lavender users. The platform also provides proactive customer success programs, especially for enterprise-level clients, ensuring all teams are efficiently onboarded and continuously supported in their usage of the tool.

Lavender as an Alternative to

Lavender stands out as an alternative to sales engagement platforms like SalesLoft and Outreach by offering unique, real-time email grading and personalized insights. Whereas other platforms may focus primarily on tracking and automation, Lavender particularly excels in enhancing the quality and effectiveness of individual emails. It provides deeper granularity in email personalization and real-time adaptability, allowing users to remain compliant with the latest email outreach trends and practices.

Alternatives to Lavender

  • SalesLoft: Known for its comprehensive sales engagement capabilities, SalesLoft is ideal for teams seeking a robust solution for managing large-scale outreach campaigns. While it offers some insights on email effectiveness, it doesn’t provide as focused or actionable real-time email grading as Lavender does.

  • Outreach: This platform excels in automating and tracking the entire sales engagement process, from email sequences to follow-ups. It is robust for pipeline management, but its email personalization capabilities might not be as advanced as Lavender’s dynamic coaching and real-time adjustments.

  • Mailshake: This tool offers simplicity and efficiency for basic email automation and cold outreach campaigns. It’s user-friendly and cost-effective but lacks the advanced AI-driven personalization and real-time feedback systems that Lavender boasts.


In summary, Lavender is a powerful AI-driven email coaching tool that provides substantial benefits for sales teams and individuals alike. By utilizing data from over a billion analyzed emails, it offers smart, real-time insights which significantly enhance email personalization, optimize outreach efforts, and increase reply rates. Easy to integrate with popular email clients and sales platforms, Lavender ensures seamless integration into existing workflows. Its adaptive learning and robust analytical features make it stand out from the competition, providing a real edge to anyone looking to make their email outreach more effective and efficient. For those serious about improving their email engagement and sales pipelines, Lavender is undeniably one of the best choices in the market.

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