6 Best AI Email Marketing Tools to Increase Conversions

Email marketing is an essential element of your digital marketing strategy. However, it can also be the most time-consuming. We already know that AI (artificial intelligence) is revolutionizing the way we work. But do you know how to use AI tools for your company? 

AI can be used to streamline your email marketing campaigns and optimize them to improve your conversions. But where do you start? Luckily for you, we’re looking at the best 5 AI email marketing tools so you can give your team the boost they need. 

How can AI be used in email marketing?

AI email marketing can make your next campaign a breeze. Once you know how to use AI to your advantage, you will be able to streamline your workflows across all departments. Let’s look at just a few ways to get you started.

• Email personalization: AI algorithms can analyze vast amounts of customer data, including demographics, browsing behavior, purchase history, and engagement patterns, to create personalized email campaigns. By segmenting audiences and tailoring email content to individual preferences, AI helps increase relevance and engagement.
• Subject line optimization: AI can generate and optimize email subject lines to maximize open rates. AI algorithms can identify patterns and predict which subject lines are most likely to resonate with specific areas of your audience.
• Content generation: AI-powered platforms can generate compelling email copy, including preheaders and body text. By analyzing successful past campaigns and applying natural language processing (NLP) techniques, the software can create engaging and persuasive content that drives better results.
• A/B testing: AI algorithms can automate A/B testing by quickly and efficiently testing multiple variations of email subject lines, content, layouts, and calls to action. The algorithms analyze the results and provide insights on which variations perform best, enabling marketers to optimize their campaigns for maximum impact.
• Send time optimization: Artificial intelligence can analyze recipient behavior and engagement patterns to determine the optimal time to send emails to individual subscribers. By considering factors like time zones, past open and click rates, and overall email activity, algorithms can increase the chances of emails being opened and acted upon.
• Spam filtering and deliverability: AI can assist in identifying spam or promotional emails, ensuring your messages reach the intended inbox rather than being flagged as spam. It can also analyze email content, sender reputation, engagement metrics, and other factors to optimize email deliverability rates.

Benefits

It’s probably becoming quite clear how many benefits come along with incorporating AI marketing into your strategy, but let’s cover a few to be sure we’re on the same page.

• Real-time monitoring and analytics: AI-powered tools provide real-time monitoring and analytics of email campaign performance. You can track metrics such as open rates, click-through rates, conversions, and revenue generated. This approach allows you to measure the effectiveness of your campaigns, make data-backed decisions, and continuously optimize your email marketing strategies.
• Improving customer experience: If your marketing team isn’t spending hours generating and scheduling email content, they’ll have more time to nurture potential leads and pay close attention to existing customers’ needs, ultimately making the customer journey smoother. 
• Increased open rates and conversions: The higher the quality of your content, the more effective it will be. If you receive an email that’s generic, non-specific, and poorly structured, you’re unlikely to open it. However, if a subject line grips your attention and a call to action mentions you by name, you may be more inclined to click through. The higher the open rate, the higher your conversions.

6 Best AI email marketing tools

So, without further ado, let’s dive straight into the top 5 AI email marketing tools. We’ll discuss their best features and pricing so you can find out which one will work best for your team. 

1. Seventh Sense

Seventh Sense is all about integration. It is software designed to work alongside your existing email marketing platform, specifically HubSpot and Marketo. They focus on personalizing the delivery times of your emails to each individual customer. Here are some of the best features:

1. Send time optimization: Seventh Sense uses AI algorithms to analyze recipient behavior and engagement patterns. By examining historical data, the platform determines the optimal time to send emails to each customer. This factors in time zones, previous open and click-through rates, and engagement tendencies specific to each contact.
2. Testing: The platform enables A/B testing of various email elements, such as subject lines, content, and calls to action. Through AI-powered analysis, Seventh Sense identifies which elements resonate best with different audience segments. This allows marketers to optimize campaigns and see improved results.
3. Deliverability enhancement: Seventh Sense employs AI algorithms to monitor and analyze factors affecting email deliverability, including sender reputation, content quality, and engagement metrics. By providing insights into these aspects, the platform helps enhance deliverability rates, optimized email lists, and inbox placement.

While these insights may cost a pretty penny, it’s well worth it when you see your open rates and conversions skyrocket. Starting at $64 per month for HubSpot integration may seem a little steep, but this takes into consideration a 20% discount if you agree to pay annually. If you don’t want to make that commitment, why not book a demo to see if it’s right for your team?

2. ActiveCampaign

ActiveCampaign is all about email automation. The software uses AI to optimize every aspect of your email marketing campaign. Alongside this, prioritizing certain leads over others can mean that you no longer waste time and resources. Check out the following features of one of the best automation tools out there:

1. Split testing: ActiveCampaign’s AI enables A/B testing for email campaigns. Marketers can create multiple variations of email subject lines, content, or calls to action, and the AI system automatically distributes these versions to different segments of the audience. The platform then analyzes the results to determine which variations perform best, helping optimize future campaigns.
2. Lead scoring and segmentation: AI-powered lead scoring in ActiveCampaign helps marketers identify and prioritize leads based on their behavior and engagement data. The algorithms analyze various factors, such as email opens, clicks, website visits, and conversions, to assign scores and segment leads into categories. This allows for more targeted and personalized email campaigns.
3. Predictive analytics: ActiveCampaign provides predictive analytics to help you make data-driven decisions. The AI system analyzes historical data, customer behavior, and campaign performance to generate insights, identify trends, and make recommendations for improving email marketing strategies.

ActiveCampaign offers three different pricing solutions. Starting at $49 a month for the small team package and increasing to $149 a month for larger usage. You can also request a custom price based on your needs so it’s suitable for everyone. Sign up for a free trial and decide whether marketing automation is worth the cost. 

3. Rasa.io

Rasa.io’s focus is on engaging with your existing subscribers and ensuring your newsletter is as optimized as possible. Rather than prioritizing finding new leads, this software focuses on converting existing leads to customers. They have a range of features that will make your newsletter the most effective:

1. Content curation: AI algorithms analyze the interests, preferences, and engagement history of individual subscribers to curate and deliver personalized content in email newsletters. The AI system learns from user interactions and continuously refines content recommendations to match each subscriber’s specific interests, ensuring relevant and engaging email experiences.
2. Dynamic content generation: Rasa.io‘s AI can generate email content based on various data sources and parameters. This includes updating elements like headlines, summaries, and images based on real-time information or specific subscriber attributes. This capability allows for more personalized email content.
3. Performance analytics: Rasa.io‘s software provides insights and analytics on email campaign performance. It can track key metrics like open rates, click-through rates, and conversions, allowing marketers to measure the effectiveness of their campaigns and make data-driven decisions, like when to follow-up with a customer.

Their free separate price plans range drastically in cost, with the standard package costing $29 a month and their pro package costing $499 a month. Book a demo and find out which package is right for you. 

4. Brevo

Brevo, which was previously Sendinblue, takes care of every marketing need you can imagine. We’ll be specifically looking at their email marketing features; however, they also offer sales software, ad management, and chatbots.

1. Design: Using easy-to-customize email templates, you can create on-brand and sleek-looking content in minutes. Using detailed insights from Brevo’s AI, you’ll know what design will be most attractive to your ideal customer to drive conversions and engagement. 
2. Custom event tracking: Using Brevo’s API means you can trigger personalized emails to customers depending on their behavior on your site. This means if they click on certain pages or links, submit a form, or place an order, they will automatically get a personal email. This can be used for converting leads and nurturing existing conversions.
3. Process email replies: If you’re sending out thousands of emails a minute, then dealing with the replies can be tricky. Brevo lets you easily categorize each reply in a simple format, meaning you’ll never lose a possible conversion. Your customers will be satisfied, and your team will be thankful for the help. 

Using Brevo means you can send 120,000 optimized and personalized emails a minute. Plus, there’s a free option. It’s almost too good to be true, right? There are four different pricing plans, so it can adapt to every type of business. Check them out below. 

5. Phrasee

Phrasee is a one-stop shop for email marketing. It focuses on using AI to ensure the content within your emails is the best it can be. Often, companies focus on delivering vast amounts of emails quickly without ensuring their content is high-quality. Phrasee lets you do both. Check out the following best features:

1. AI-powered copywriting: Phrasee uses advanced natural language processing and machine learning algorithms to generate compelling and engaging email subject lines, preheader text, and body copy. It analyzes data from previous campaigns, identifies patterns, and suggests optimized variations for improved performance.
2. Tone of voice analysis: The platform understands different tones of voice and can provide recommendations based on the desired brand voice. It helps maintain consistency in messaging and ensures it resonates with the target audience.
3. Performance analytics: The platform provides detailed analytics and reporting on the performance of your email campaigns. You can track metrics like open rates, click-through rates, conversions, and revenue generated. This data helps you evaluate the impact of your email marketing efforts and make better decisions.

Rather than offering specific pricing plans, Phrasee works on a customized basis. Each business is different and has varying needs, so contact them and see what kind of price you can expect for your company plan. 

6. EmailOctopus

EmailOctopus aims to automate as much of your marketing campaigns as possible. Using machine learning algorithms and natural language processing, this email marketing tool will help optimize email marketing efforts and leverage user data to convert as many customers as possible.

Let’s look at some of the key ways this AI tool can optimize email marketing strategies:

• Tailor your messages: Email marketers know by now that it’s no use sending the same email campaigns to every single customer, no matter where they are in the sales funnel. This is why EmailOctopus segments your database into different target audiences at different stages so you can make sure they receive the most relevant and engaging content encouraging them to convert.
• Automation: This platform allows email marketers to create an automation sequence to keep visitors to your site engaged every step of the way. Write email subject lines that are unique to every situation and then sit back knowing it’s all automated.
• Design: AI in email marketing isn’t just helpful for automation and text generation. In fact, it can actually help design beautiful templates. EmailOctopus has plenty of templates within an easy-to-use editor where you can build an on-brand design.

These three features are just a snapshot of what the platform can do for your email campaigns. Out of all the marketing AI tools out there, this one is a game changer. Especially when you find out their pricing plans!

This artificial intelligence tool only has two pricing options, free and pro. And the pro only costs $6 a month, so why not give it a try?

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Time to up your email game

If you don’t adopt AI in your business, you will get left behind. Your competitors are gaining detailed data-driven insights into their content marketing strategies, customers, and campaigns., So, if you’re still guessing, your conversion rates are going to suffer. 

Check out these apps and see if the right one for you is there. If not, head over to our extensive library to find the best email marketing software for your business. 

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