AI Content Creation Tools in 2024: Detailed Reviews, Pricing & Features

AI content creation tools in 2024 are not a future novelty; they are the pivotal technology you should leverage to turbocharge content production.

Drastically elevated from their humble origins, these advanced tools are creating bespoke content that’s making raw human effort feel prehistoric. With tons of features and price ranges, choice can easily become overwhelming.

Doubtless, artificial intelligence is here to stay.

Ever wondered how much time you could save by capitalizing on this potent digital era tool? Curious to comprehend their inner workings and decipher their often dynamic pricing? Welcome to your next step.

Unveiling the top AI content creation tools in 2024

  • A powerhouse of content creation; AI’s potential is immense.
  • In-depth comparison of popular AI content generators.
  • Unearth how AI is revolutionizing content generation.

AI-powered content creation: The game changer

Artificial intelligence has rewritten the playbook on content creation. It’s a game changer—for good reason. Not having to spend hours brainstorming, researching, and writing content? Get images in a few clicks? A tempting prospect! AI-powered tools lighten the load, churning out high-quality content in a fraction of the time.

With prowess in data analysis and language processing, these tools generate on-point, SEO-friendly content. They create everything from blog posts, product descriptions, and personalized emails to persuasive sales copies. This dynamo leads you to more productive avenues and lets monotony hit the bricks.

Equipped with sleek machine learning algorithms and vast knowledge databases, AI delves into your audience’s preferences. It recognizes patterns and tailors your message accordingly, leading to higher engagement and conversion rates. The AI tool also enhances the creative flair of your content, which would otherwise need hours of human effort.

Different kinds of AI content


Top AI content creators: How to differentiate

It’s a challenge to peer into the market and pick the perfect AI content creator. The sheer amount of options, pricing plans, and features can leave anyone dizzy.

Analyzing the top contenders side by side, their strengths, weaknesses, pricing, and add-ons can streamline the decision-making process.

In spite of similar objectives i.e., generating top-notch content, different AI tools have distinctions. They differ in their methodologies, capabilities, strengths, ease of use, and more. For instance, some lay heavy emphasis on analytics, some on user-friendliness, whereas others might focus on integration with other marketing tools.

Notably, the price often mirrors the features. More sophisticated tools, boasting the latest AI algorithms and deep learning technology, often have a slightly steeper price. On the other hand, more affordable options might have a leaner feature set but could be suitable for small-scale projects or businesses.

The top 10 AI content creation tools

Arising from the promise of artificial intelligence are several potent tools revolutionizing content creation. Let us delve into their distinct features, pricing, and the value they offer.


ChatGPT-4, the latest iteration from OpenAI, has certainly stirred the content creation pond. Thus, a deep dive into its offerings, capabilities, and limitations is a natural starting point.

Here’s what one ChatGPT user is saying:

We’ve used AI tools for SEO optimization as part of our content strategy. Specifically, we use ChatGPT-4 and some of their add-on GPTs to analyze search engine results pages for terms we are trying to rank for. This is a convenient and quick way to see what our competitors are doing that we aren’t. We can then implement the missing pieces and monitor our own keyword rankings and traffic to these pages.

Megan Marsh, Marketing Coordinator, RenaissanceTech

Home screen using ChatGPT-4


ChatGPT gets part of its name from the Generative Pre-trained Transformer architecture it uses. It is specifically designed to generate human-like text based on the input it receives. it’s capable of conducting conversations, answering queries, writing content, and more. The “Chat” in ChatGPT emphasizes its focus on generating coherent and contextually relevant dialogues in a conversational format. Here are some of ChatGPT’s main features:

  1. Human-like interaction: ChatGPT is trained on a diverse range of internet text, allowing it to generate responses that can closely mimic human conversational patterns. This makes it ideal for use in customer service, virtual assistance, and any application requiring interaction with users in natural language.
  2. Versatility in applications: The model can be used across various fields including education, customer support, content creation, and entertainment. It helps automate and enhance tasks like composing emails, generating creative writing, coding, and even tutoring on specific subjects.
  3. Scalability: ChatGPT can handle a large number of queries simultaneously, making it scalable for businesses that need to manage high volumes of customer interactions without compromising the quality of service.
  4. Continuous learning and improvement: While the model itself doesn’t learn from interactions post-deployment unless specifically designed to do so, the underlying model can be continually updated and improved by OpenAI. New versions benefit from mistakes and feedback gathered from previous deployments.
  5. Cost-effective: By automating responses and handling multiple customers at once, ChatGPT can significantly reduce the workload on human agents and decrease the costs associated with customer service and content creation departments.
  6. Accessibility: ChatGPT can be integrated into websites, apps, and other software systems easily through APIs, making it accessible for businesses of all sizes and individuals to enhance their operations or projects with AI capabilities.
  7. Multilingual capabilities: With training on multilingual datasets, ChatGPT can create content in and understand multiple languages, which is particularly beneficial for global companies.

ChatGPT-4 pricing: Currently, the platform is available for free if you don’t mind using the GPT-3.5 version. Alternatively, since GPT-4 has shown significant improvements, consider upgrading to the Plus Plan for a very reasonable $20 a month. And if you need more you can always go up from there.

ChatGPT pricing plans.



Penfriend is an AI-powered tool designed to help content creators generate high-quality, search-optimized articles quickly and efficiently. It automates the content creation process, leveraging a proven content strategy to produce articles that are structured to rank well in search engines. Penfriend is particularly beneficial for those without the time or resources to devote to complex content strategy or article writing.

Penfriend features include:

  1. No manual prompting: Unlike ChatGPT, with Penfriend, all you have to do is enter a few keywords and the system will come up with a few titles to choose from. Click on the one you like to generate an outline. Then, when you are happy with the outline (which can be edited), simply generate content with the press of one more button.
  2. Fast turnaround times: Content created with Penfriend is already SEO optimized and will generally rank faster than average. It’s also super quick to create content since you don’t have to continually prompt and update.
  3. Setting realistic expectations: Penfriend doesn’t claim to replace human writers and doesn’t recommend that its content be immediately published. Instead, it provides one of the best first drafts on the market that will require a few additional minutes of your time to add a personal touch.
  4. Adaptability: Penfriend keeps pace with the times and content strategies, prompting, and SEO best practices are constantly being reviewed and tweaked.
  5. Human-like language: Anyone who has used a tool like ChatGPT extensively will start to recognize its writing style and word choice. Penfriend truly combats this issue in the AI-generated content realm with varied and interesting language appropriate to each topic. Here’s an example of its output:
Example of Penfriend output


Penfriend pricing: Penfriend is on the higher side of pricing plans, but since it combines high-quality content with SEO features and complete title and outline creation, it feels like a bargain. The starter plan starts at $85 monthly when you pay annually and you can go all the way up to the Premium Annual Plan that breaks down to $425 a month. To see if this platform is right for you, you can head to their website and get your first 3 articles free. See the plan details below.

Penfriend pricing

Source is an AI content creation tool that can help users with content in a variety of formats. It’s designed to help marketers, writers, and business owners generate high-quality text quickly and efficiently. Here’s what you can expect:

  1. Multiple content types: Whether you need blog posts, social media captions, emails, product descriptions, or ads, fits the bill. This versatility allows users to maintain a consistent voice across different platforms and types of content.
  2. Templates and frameworks: The tool offers numerous pre-built templates and writing frameworks, which users can customize to suit their needs. These templates provide a structured starting point that can significantly speed up the writing process.
  3. AI-driven suggestions: By using advanced machine learning algorithms, provides suggestions for tone, style, and wording. This can be particularly useful for refining the voice of a piece or exploring different approaches to a topic.
  4. Language generation: excels at generating fluent text in multiple languages, which is a significant advantage for global marketing campaigns and multilingual content strategies.
  5. Customization and scalability: Users can input specific information about their business or product, and will tailor the content accordingly. This customization makes it easier to scale content production without losing the personal touch that resonates with audiences.

The platform is user-friendly, making it accessible even to those who are not experts in digital marketing or AI technology. This ease of use can democratize content creation, allowing more people to produce professional-level content. Plus, the typical benefit of speed is not lost here.

If you’re searching for a powerful toolset for automating and enhancing content creation efforts, give the free plan a go and see what you think for yourself. pricing: Once you’ve exhausted the fee plan, you can go for the Pro Plan for a reasonable $36 a month (billed annually) or the Team Plan for $186 per month, which includes 20 seats.

Annual pricing plans for



Another entry among a growing list of useful AI writing tools is Writesonic. This comprehensive tool is designed to help content creators, marketers, and businesses produce high-quality text quickly and efficiently. The platform leverages advanced machine learning techniques to generate content that is not only relevant and engaging but also tailored to meet specific branding and stylistic requirements.

Writesonic's AI article writer


Writesonic aims to streamline the process of content creation by automating the generation of various types of written content. This includes marketing materials, articles, blogs, product descriptions, and more. The tool is particularly popular among digital marketers, e-commerce entrepreneurs, and content creators who need to produce a large volume of high-quality content consistently. Here’s a snapshot of its key features:

  1. Article and blog post creator: Writesonic has robust capabilities for creating full-length articles and blog posts. Users can input a topic and get a well-structured draft that includes an introduction, body, and conclusion, which they can then refine and edit.
  2. Marketing copy generator: This feature helps create persuasive and compelling copy for different marketing purposes. It includes templates for Facebook ads, Google ads, LinkedIn ads, and more.
  3. Product descriptions: Writesonic can generate concise and informative product descriptions, which are crucial for e-commerce sites. The AI ensures that these descriptions are optimized for SEO, which can help improve search engine rankings and attract more traffic.
  4. Landing pages: The tool can help design landing pages by generating content that is likely to convert visitors into leads or customers. This includes calls-to-action, benefits, and product features, structured in a way that is optimized for conversion.
  5. Email writing: Writesonic can also craft various types of emails, from promotional emails to newsletters, helping businesses communicate effectively with their audience and promote engagement.
  6. SEO meta tags: It assists in creating SEO-optimized meta titles and descriptions, which are essential for improving visibility in search engine results pages (SERPs).
  7. Content rephraser and expander: These tools allow users to rephrase existing content to avoid plagiarism or expand on text to provide more detail, which is particularly useful for enhancing and diversifying content.
  8. Multilingual content creation: Writesonic supports multiple languages, which enables the creation of content for diverse geographical markets without the need for translation services.

Writesonic stands out as a versatile and efficient tool for digital content creation, providing businesses and individual creators with a powerful resource to keep up with the demands of modern content marketing for social media and online presence management.

Writesonic pricing: Luckily, this AI-generated content companion offers a free plan to get started. Then, the different tiers are quite affordable. Even the most expensive plan is $25 per month and full of features.

Writesonic pricing tiers.


OwlyWriter AI

Now, we are moving a bit away from more traditional content creation tools to one that’s designed specifically for social media. OwlyWriter AI by Hootsuite leverages advanced AI technologies, including natural language processing and machine learning algorithms, to assist users in creating social media content that is not only well-written but also tailored to meet specific audience needs and search engine requirements. The tool is simple and easy to use, so it’s perfect for those just starting out to anyone who considers themselves an expert.


These are the platform’s main features:

  1. Quick captions and ideas: The tool can help users develop content ideas and create impactful captions in minutes.
  2. SEO optimization: OwlyWriter includes features to help optimize content for search engines, such as keyword integration, readability adjustments, and meta description generators. These tools ensure that the content not only reads well but also ranks higher in search engine results.
  3. Repurpose tool: Users can identify winning content and then use OwlyWriter AI to rewrite it. This makes the most of your already successful posts and takes the guesswork out of what might land and what might flop.
  4. Automation: Use OwlyWriter to automate all your regular posts, like one for the holidays, your birthday, or any other major event. You can create the social media posts ahead of time and then post when you’re ready. You always have approval before anything gets posted to your social media accounts.

OwlyWriter AI pricing: Owly is available as part of an existing Hootsuite plan, but you can try the platform free for 30 days before making a decision. The cheapest plan is $99 per month and the most expensive (other than the custom plan) is $249 per month.

OwlyWriter AI pricing - part of Hootsuite



Moving to a new kind of content creation tool, Canva is fairly well known these days as a way to create eye-catching images and infographics to either use alone for social media posts or in conjunction with more long-form content such as articles or blog posts.

Some of the templates availabe in Canva


This design and publishing tool has revolutionized the way people create visual content. It’s designed to make graphic design accessible to everyone, regardless of their design experience or expertise. This user-friendly platform provides tons of features that don’t require hours of practice to use. With Canva, you can plan on creating high-quality graphics, presentations, and marketing materials. Here’s how Canva can help with content creation:

  1. Professional designs made easy: Canva simplifies the design process through an intuitive drag-and-drop interface, enabling users to create professional-looking graphics without needing advanced graphic design skills. The bottom line is that the average user can produce visually appealing content quickly.
  2. Consistency and branding: Canva helps maintain brand consistency across all types of content. Users can upload their brand elements, such as logos, brand colors, and fonts, to Canva and use them across various designs. This ensures that all marketing materials are aligned with the brand’s visual identity.
  3. Versatility in content types: Whether you’re creating social media posts, flyers, business presentations, or infographics, Canva provides templates and tools tailored to a wide range of content needs. This versatility makes it an indispensable tool for content creators across different media.
  4. Collaboration and sharing: Canva allows multiple users to collaborate on designs in real time. Teams can share their projects within the platform, provide feedback, and make edits directly, enhancing teamwork and efficiency.
  5. Speed and efficiency: The availability of thousands of pre-designed templates and stock images reduces the time and effort needed to create new content from scratch. Users can quickly customize these templates to suit their specific needs.

Canva pricing: Unlike many platforms that offer a free version, Canva’s is perfectly serviceable. You can use the free version indefinitely and would likely only consider upgrading to a paid plan if you need access to premium templates and additional brand kits. Canva Pro is $119.99 per year and Canva for Teams is currently $120 per year but requires at least two registrations for a total of $240 annually.

Canva pricing



Moving on to video content, we’ll now look at Synthesia, an AI-powered video content creation tool. It allows users to create videos featuring AI avatars that can speak in multiple languages, making it a powerful tool for businesses, educators, and content creators who want to produce scalable and engaging video content without the need for traditional video production resources like cameras, microphones, or professional actors.

Synthesia video generator


Synthesia’s core technology converts written text into a spoken video script. Users type in their script, and the AI generates a video of an avatar speaking the text naturally. Here’s how Synthesia can assist in content creation:

  1. Scalable video production: Synthesia enables the creation of high-quality videos quickly and efficiently. By removing the logistical challenges of traditional video production, such as location scouting, filming, and editing, Synthesia allows users to produce videos at scale.
  2. AI avatars: Users can choose from a library of AI avatars (or even create custom ones) who act as the hosts or narrators of their videos. These avatars can be customized to match the tone and style of the content.
  3. Accessibility and inclusion: Videos created on Synthesia can include subtitles and be produced in various languages, improving accessibility. This inclusivity is vital for educational purposes and businesses that aim to serve a broader demographic.
  4. Consistency in messaging: Synthesia ensures that every video maintains a high level of professionalism and consistency. This is particularly useful for brand messaging and training videos where consistent tone and quality are crucial. Additionally, users can integrate images, shapes, and on-screen text into their videos to enhance visual engagement and convey information more effectively.
  5. Templates: Users can select from various templates tailored to different uses, such as corporate training, marketing, or customer service, which streamline the video creation process.

Synthesia pricing: Plans are available for $22 per month, paid annually, or $67 per month, also paid yearly. With the Starter Plan, you get 120 minutes of video and the Creator Plan gets you 360 minutes of video per year.

Synthesia pricing


Murf AI

Murf AI is a powerful text-to-speech platform designed to transform written content into high-quality voiceovers. It caters to professionals across various fields such as e-learning, marketing, video production, and corporate training.

Text-to-speech feature of Murf


By providing a simple and efficient way to create voice narrations, Murf AI helps users enhance their multimedia presentations and videos without the need for professional voice actors. Here’s how Murf AI can assist you:

  1. Enhanced audio content: Murf AI provides a range of realistic AI voices that can be used to create professional-sounding voiceovers. This is particularly useful for educational content, explainer videos, and podcasts, where clear and engaging narration is crucial.
  2. High-quality AI voices: Murf AI offers a wide selection of AI-generated voices across different age groups, accents, and languages. These voices are remarkably natural-sounding, making them suitable for a variety of content types.
  3. Text-to-Speech Editor: The platform features an intuitive text-to-speech editor where users can type or paste their scripts. The editor allows for fine-tuning the delivery, including adjustments for emphasis, pauses, and intonation.
  4. Voice Customization: Users can customize the voices by adjusting speed, pitch, and other vocal attributes to match the desired tone and style of the content.
  5. Background Music Integration: Users can add background music to their voiceovers directly within the platform, enhancing the overall production quality of the audio content.
  6. AI Voice Cloning: For more personalized voiceover needs, Murf AI provides a voice cloning feature that can replicate an individual’s voice with just a sample of their audio. This is particularly useful for creating a unique brand voice.

Murf pricing: Try out the platform for free first and exhaust your 10 minutes of voice generation before committing to anything. Find this tool useful? Go with either the $23 Creator Plan or the $79 Business Plan, depending on your needs.

Murf AI pricing


AI content creation pricing: An in-depth look

  • Understand the elements affecting the pricing of AI content creation tools.
  • Get to know how top AI content creation tools’ costs compare.

Factors influencing the pricing of AI content creation tools

Different parameters contribute towards varying cost structures, making each tool unique in terms of both price and performance.

The first item affecting the pricing is the AI technology involved. Tools powered by more advanced and complicated technologies like deep learning or sophisticated natural language processing are often more expensive. These solutions offer high-quality capabilities that crude AI solutions don’t, which escalates the cost.

On the other hand, the scalability of the content creation tool also impacts its price. If a tool can maintain its performance levels while dealing with colossal amounts of data and processes, it typically comes with a heftier price tag attached.

Finally, ongoing development and support are other necessary components. AI content creation tools are typically subscription-based, and the subscription price often includes regular updates and customer support service.

Cost comparison of top AI content creation tools

Tools cost comparison


AI tool features: What to look for

  • From basic to advanced, all key functions you need for content crafting
  • Uncover the revolution in content creation by noteworthy AI tools
  • Look beyond the superficial; dig deep into the core features that make things tick

AI content creation tools are forward-thinking, transformative entities that have flourished in recent years, from straightforward templating to advanced algorithms. Understanding the core features these tools offer is crucial.

User interface

The UI (User Interface) kickstarts the entire experience with an AI tool. It should provide a clear, intuitive, and user-friendly environment. As a rule of thumb, it must enable easy navigation and fast comprehension, minimizing time consumption.

Quality of generated content

AI content creation tools should provide high-quality content that is not just grammatically correct, but also contextually accurate and engaging. Built-in language models and semantic understanding capabilities play a pivotal role here.

Speed and efficiency

In an era where time is money, these tools need to boast high-speed content generation. The key lies in rapid data processing capabilities, thereby offering quick solutions without sacrificing quality.

Multilingual support

One of the blessings of AI is it breaks down language barriers. An ideal AI content creation tool should have multilingual support, deploying content suited to various languages with ease.

Personalization and customization

The steep rise in demand for personalized content ranks this feature high on the priority list. The capacity for customization and specific alignment to the needs of your target audience sets apart the superior AI tools.

When it comes to personalization, here’s a snippet from one industry leader, Matthew Montez, Founder, The MBC Group:

Utilizing AI, we’ve been able to analyze vast data sets to discern patterns and preferences in our target audience’s behavior, enabling us to tailor our content precisely to their needs and interests. This granular level of personalization has significantly increased engagement and conversion rates, highlighting the profound impact of AI on content strategy effectiveness. Another pivotal use of AI in our content strategy has been in predictive analytics.

Integration with other platforms

Integration is no longer a fancy addition but a necessity. The ability to seamlessly connect things like social media platforms or positions an AI tool as efficient and versatile.

With these features in your AI content creation toolkit, the path forward in the digital world becomes clearer and more flexible. Whether generating articles, social media posts, or ad content, the right AI tool can make significant strides in productivity and efficiency.

Navigating the future of AI content creation

2024’s AI content tools have altered the writing landscape with advanced features, competitive pricing, and extensive customization capabilities. The value in adopting these tools lies in their ability to drive productivity, creativity, and ultimately profitability in our fast-paced digital world. These AI tools are not just innovations; they are game-changers revolutionizing our approach to content creation.

Now, it’s your turn to harness the power of AI. Consider exploring different tools, run trials, engage with user communities, and decide which tool aligns best with your business size, content needs, and budget. Your next step should be introducing one or more of these AI tools to your content creation process.

So, are you ready for an upgraded content crafting experience poised to reshape your writing productivity, and perhaps the trajectory of your business?

Remember, the pen may be mightier than the sword, but AI is the rocket that’ll launch your words into the stratosphere. Soar high!