So, you have created a promising startup and developed a powerful AI system that is sure to revolutionize the world as we know it. Congratulations, but unfortunately, you could still be lacking a key ingredient that could hinder your chances of success.
Unbelievably, this missing piece of the puzzle could be as simple as a name for your sophisticated AI machine. Don’t believe us? Follow this blog to learn the importance of a name and how to craft the ideal moniker for your algorithm.
Real-world examples of artificial intelligence names
Artificial intelligence companies across the world have already created fantastic, innovative, and instantly recognizable AI names. Here is our selection of some of the most iconic and catchy names around.
- IBM’S Deep Blue
- Amazon’s Alexa
- Apple’s Siri
- Honda’s ASIMO
- Hanson Robotic’s Sophia
- Bing’s Sydney
- Tesla’s Optimus
- Microsoft’s Cortana
- OpenAI’s DALL-E 2 and ChatGPT
- Google’s Google Assistant
- Snapchat’s My AI
- Uber’s Michelangelo
- MIT’s Sybil
The importance of a name
Nielson, a world leader in audience insight research, stated in their study entitled ‘Understanding the Power of a Brand Name’ that a name is one of the ‘most valuable assets a company possesses.’
On the surface, this seems like a rather overexaggerated observation. After all, how could a company’s name hold that much-weighted significance? Nonetheless, it is a fact that about 77% of consumers buy products based on the brand name and what it represents.
Here are our top reasons to take the time to create a memorable brand name.
1. First impression
Your AI business name will likely be the first point of reference for a customer or potential investor. How important are those initial perceptions of a brand? Well, 66% of consumers would not use a company again after a negative first impression. And considering that you only have an average of 7 seconds to make a positive impact, a standout name is a surefire means to impress.
2. Sense of fun
Talk of computer science, algorithms, machine learning, and other AI developments can seem rather dry and overwhelming to the general public. In fact, it seems there is a genuine confusion surrounding artificial intelligence. In a recent study, only 34% of those surveyed believed they were exposed to AI in their daily lives when in reality, 84% were. By coming up with an impactful and creative AI brand name, you can inject a sense of fun into this technical, confusing, and often alien industry.
Coming up with a catchy AI name can be an instantaneous means of boosting marketability for any AI company. A distinctive name can attract the attention of journalist coverage and act as an identifiable centerpiece in a visual advertisement. More importantly, it will also promote word-of-mouth marketing from consumers due to the easy recollection of the name, and help your company stand out from the crowd. This is incredibly important as more than 90% of potential customers are more likely to use a brand due to a family or friend’s recommendation.
A successful name will subliminally promote the company’s values and goals to your target audience. For instance, OpenAI’s DALL-E 2 is an amalgamation of both Salvador Dali and the Pixar film Wall-E which perfectly encapsulates the company’s brand message of creativity. The expression of a company’s ideology is incredibly beneficial when you consider that over 71% of consumers want to buy from a business that correlates with their values.
5. Stand out
The artificial intelligence sector is becoming incredibly oversaturated, and this is reflected in the current failure rate, with 83% of AI startups closing their doors within three years. To stand out and succeed in this bloated crowd, find a unique name that is sure to catch the attention of your target audience and investors.
6. Brand awareness
Finding a fantastic business name idea is the cornerstone of generating brand awareness. Consider iconic brands such as Burger King, McDonalds, Taco Bell, and Subway, their names are most likely your first thought when considering the fast food industry. In this respect, it is crucial for the name of your AI system to be synonymous with the artificial intelligence sector.
Our top eleven tips for brainstorming the best AI name
Whether you are trying to come up with business name ideas, naming some AI technology or chatbot, or wanting to kickstart a rebrand, the following eleven tips will help you create the perfect name.
1. Easy to spell
One way to instantly dissuade a target audience is having a brand name that is overly complex to spell as it looks intimidating and jargon heavy. This common mistake also makes word-of-mouth marketing incredibly difficult, as bloggers, journalists, and users could easily misspell your brand, leading to missed opportunities.
A famous example of this is that Google is actually an accidental misspelling made by an employee of the company’s original name Googol, named after the largest describable number. Our advice is to keep it basic; think about Microsoft or Apple; both these names are simplistic and difficult to spell incorrectly.
2. Do not limit your potential
Did you know that Amazon was originally an online book retailer? If they had chosen a name that would have forever tied them to books, their ambition to grow into an e-commerce juggernaut that sold everything would have been much more difficult.
So, when selecting a name, make sure it is not tying you to a specific niche, thereby limiting your future prospects in business.
3. Always check availability
There is nothing more debilitating than coming up with the perfect name only to find out that another company has already taken it. Therefore, when brainstorming names for a business, you must check the availability by performing a thorough web search.
The importance of not using a taken or similar name to another company is undeniable; it will not only avoid confusion among potential consumers but also circumvent legal issues. In 2001, an enormous legal battle ensued between the Worldwide Wrestling Federation and the World Wildlife Fund due to the similarity of their acronym.
4. Embrace your narrative
Some of the most effective names are derived from an interesting story. For instance, brothers Frank and Dan Carney first established the restaurant chain Pizza Hut on a $600 loan from their mother. The only building they could afford was a small brick building resembling a ‘hut’ whose sign could only incorporate eight characters.
If you have a fascinating story connected to your brand, then attempt to reference this in your AI name.
5. Look for feedback
Ask for the opinion of your target audience through A/B testing, social media engagement, and surveys to gauge the reaction to your name.
Even asking family, colleagues, and friends can be beneficial. For example, Jeff Bezos wanted to call his business Cadabra, but his lawyer believed it sounded too similar to ‘cadaver’’ which has obvious negative connotations. With this in mind, Bezos soon settled on the name Amazon instead.
6. Do some market research
Take some timeto research the names of AI models within the industry and your specific niche. Use these to identify trends and provide inspiration for your company name.
Alternatively, look for a gap in naming conventions to engage your target audience. The computer manufacturer Asus was originally called Pegasus but dropped the first three characters to beat the competition in alphabetical listings.
7. Seek inspiration from your industry
Take inspiration from your industry, and think about keywords, synonyms, or facts that relate to your niche. For instance, Brad’s Drink was later renamed Pepsi due to its apparent ability to cure indigestion, also called dyspepsia.
8. Think about your product’s purpose
Think of the core purpose of your AI company and what its central use case is for your target audience. Consider including this function within your AI name. For instance, the main function of ChatGPT is to be an incredibly sophisticated chatbot.
9. Target your audience
We recommend defining a brand persona and an ideal customer by analyzing the information you have about your customer base. This will enable you to tailor your AI name to your target demographic.
For instance, Dunkin Donuts renamed the brand Dunkin to reflect their consumer’s demand for a more varied menu. Likewise, Kentucky Fried Chicken rebranded itself as KFC to remove the word ‘fried’ from the brand name to appease health-conscious consumers.
10. Choose either a robot or human name
A lot of companies have prioritized personifying their virtual assistants with human names to denote warmth, emotion, and the human touch. However, some brands have decided to be considerably more methodical with their naming conventions, making their AI counterparts sound far more robotic and technological.
When deciding what approach to take, we recommend considering what method fits your AI model’s purpose.
11. Promote yourself
It can be incredibly beneficial to look towards yourself for inspiration. After all, who would be better at reflecting the core values of your own company? Take some time to note down the following information about yourself:
- Hobbies and interest
- Favorite media or quotes
- Beliefs and values
- How other people see you
- Things that hold great importance to you
Using this information, you can put a real personal flair to the name of your artificial intelligence model. For instance, Siri is a Scandinavian name that represents the Norwegian heritage of creator Dag Kittlaus.
IKEA is named after the founder Ingvar Kamprad, his family farm Elmtaryd, and the nearby village called Agunnaryd.
Using a name generator
Have you followed our top tips and are still left scratching your head for company name ideas? Do not fret; try a brand name generator can conjure up the perfect AI name in seconds. Here are some of our picks for the best business name generator to be found on the web.
- Fantasy Name Generator
- Business Name Generator
- Business Name Maker
What are good name ideas for artificial intelligence models?
Check out our lists of brilliant names for your next AI model below. It is important to state these are generic names for artificial intelligence programs; we highly recommend using our tips to create a moniker that matches your brand.
Cool AI names
Feminine AI names
Masculine AI names
Time to name your technological baby
To most, your AI model may look like a complex string of code that boils down to a bunch of zeros and ones. However, we understand that your relationship with your company’s artificial intelligence algorithm is considerably more personal. After all, it is an entity that you have created and nurtured to its full potential to become the beating heart of your business.
The decision to name your AI should not be taken lightly and is an important decision that your team should make together. More importantly, it is an incredibly personal choice that will likely have huge ramifications on your entire strategy going forward.
We highly suggest taking your time, doing your research, and following our tips to create the perfect AI moniker that is both fit for your purpose and encompasses your values.
Need some further help? Explore our extensive app catalog featuring countless AI tools for even more inspiration.