Looka (How Does Looka Work?)

The AI industry continues to develop and grow at an exponential rate, opening new doors and opportunities for us to use AI technology to complete every day and business-related tasks. One AI platform growing in popularity is Looka.

This AI-powered platform is designed to help businesses create their brand. Thanks to the platform’s powerful graphic design tools and Brand Kit feature, we can create professional-looking logos in no time at all.

However, if you’ve never used Looka before, there’s a good chance you’re not quite sure what it is, what it does, or if it’s any good. If that’s the case, you’ve come to the right place! In today’s post, we’re going to tell you everything you need to know about Looka.

We’ll tell you what it is, how it works, and who it’s for. We’ll also show you some of its best features. Keep reading if you want to learn more!

What is Looka?

We now live in a world that provides us with a huge variety of AI apps that we can use to complete virtually any task. It doesn’t matter if we want to use AI to run our business or simply send an email, there’s an app we can use.

Looka is a popular AI-powered platform that we can use to design our brand identity from scratch. Looka cleverly uses our design preferences to make stunning logos we love. Once Looka has created our business logo, we can use the platform’s brand kit to take our business to the next level.

Offering more than 300 branded templates, we can create marketing materials, build websites, and finally launch our business. Looka is much-loved for its easy-to-use workflow, beautiful designs, excellent value-for-money Brand Kit, and high customizability.

Examples of the professional logos you can create using Looka AI

How does Looka work?

Looka is a very simple platform to use. We can create a stunning logo in just 5 simple steps. The platform’s powerful AI software uses our ideas to create a logo that aligns with our visions.

Users don’t require any design skills as the platform will do all the creative work for you. We’ve outlined the five steps you’ll take to create a logo on Looka below!

  1. Design inspiration – Looka will first ask you to enter the name of your company and the styles, symbols, and colors you like best. Looka’s AI software will then use the information you provide for inspiration.
  2. Choose your favorite logo – Within a couple of minutes, Looka will create custom logos that have been tailored to your business. Incredibly, as you scroll, Looka will create more logos based on your vision.
  3. Perfect your logo – Once you’ve chosen your favorite logo, Looka allows you to make further changes. You can view variations of the logo you like with different symbols, layouts, and colors. You can also change sizing and spacing.
  4. Preview your logo – After you’ve created your logo, Looka will let you see what it looks like on business cards, merchandise, and more. As you make any changes, the previews will change in real time.
  5. Download the files – Once you’ve finished, all you have to do is purchase your logo and download it. You can download your files in high-res PNGs to use online or in print.
Looka has all the tools you need to create a professional logo in just minutes.

What is Looka’s Brand Kit?

If you decide to use Looka to create a logo for your business, you’ll come across a feature called Looka Brand Kit. Looka’s Brand Kit is an impressive tool that can be used by small, medium, and large-sized businesses to establish a strong and high-quality brand identity.

The Brand Kit gives you access to more than 300 designer-made brand templates. You can use these templates to create professional-looking brand designs in minutes. Super user-friendly, you can use the tools to create social media posts, email signatures, business cards, and so much more.

Looka’s Brand Kit is hidden behind a paywall, but it’s perfect for anyone that’s looking for an all-in-one AI tool to create a solid brand identity.

What can we use Looka’s Brand Kit for?

Looka’s Brand Kit has a wide range of different uses that make it a valuable tool to use when creating a brand identity. We’ve listed some of the things Looka’s Brand Kit can help you do below!

  1. Grow on social media
  2. Create business cards
  3. Build a website
  4. Market your business
  5. Build email signatures
  6. Create digital adverts

Who is Looka for?

So, now you know what Looka is, is it for you? Well, if we’re being totally honest, Looka is for anyone that wants to create a logo.

It doesn’t matter if you want to create a logo on a budget or develop a professional business identity, Looka can help. Some of the people that might want to use the Looka app include!

  • Entrepreneurs
  • Solopreneurs
  • Small business owners
  • Freelancers
  • Bloggers
  • Self-employed workers

Looka’s best features

We’re now going to take a look at some of the best features Looka has to offer aside from the Brand Kit. This will give you a better idea of what the AI platform has to offer.

Built-in templates

Looka offers its users a huge collection of built-in templates. To be more precise, Looka has more than 300 different templates to choose from, all of which can be customized to suit your needs and requirements.

Image editor

The image editor built into the Looka platform makes it possible for users to edit and develop image files in line with their business logo.

Premium icons

Looka is equipped with a collection of predefined icons that we can use in the design of our logo and business materials.

Transparency tool

We love Looka’s transparency tool. This neat tool allows us to control the transparency of our logo or other images. We can intext fonts into images to create a more professional product.

Some of Looka’s best features include creative control, 300+ designs, and all-in-one branded templates.

The pros and cons of Looka

Let’s finish off by looking at some pros and cons. You’ll be pleased to hear there are many more pros than cons.


  • Super easy to use.
  • Creates high-resolution files with multiple download options.
  • Allows us to create logos for every social media platform.
  • Provides color customization options.
  • More than 300 branded templates to choose from.
  • Make a logo in minutes.
  • Professional support.


  • A subscription is required to use the Looka Brand Kit.
  • No 3D logo design tools.
  • Other users can use the same template.
  • Every user is provided with the same icons.

Final thoughts

There you have it, everything you need to know about Looka. In this post, we’ve told you what Looka is, how it works, who it’s for, and much more. Now you’ve made your way through this post, you should know exactly what to expect from the powerful AI tools Looka has to offer.

If you want to create a professional-looking logo in no time, make sure you check Looka out. With that in mind, why don’t you head over to Looka now and start designing the logo of your dreams?

Frequently asked questions

Are there other AI logo design tools you can use?

Yes, there are other AI logo design tools you can use. Some of the best include Logomaster and Make Logo AI.

Do you own the logo you create on Looka?

Yes, you own the logo you create on Looka. Once you’ve purchased your logo, you’re free to use it however you like.