Published on: June 26, 2023  Updated on: January 16, 2024

Looka: What Is It, Review, And AI Use Cases

Author: Lianne Jones

Looka: What Is It, Review, And AI Use Cases

Your brand logo should complement your business name, command attention, and leave a lasting impression on customers who see it.

For most businesses, it can take months to brainstorm and design the perfect brand logo.

Artificial intelligence can do it in minutes. 

Looka is an AI-powered platform that generates brand logos from scratch.

All it takes is a few clicks and inputs and the AI does the rest – even going as far as to generate business cards and digital marketing materials for each logo.

If you’re starting a new business or thinking about rebranding, all these perks make Looka an AI business solution worth looking at.

So let’s take a look. Below we review everything Looka has to offer and provide several use cases for how this AI tool can benefit users now and in the future. 

What is Looka?

Looka is a logo maker that uses artificial intelligence technology to generate high-quality brand logos for businesses and startups.

It can also create business cards, digital marketing materials, and business names. The AI graphic design platform was founded in 2016 as Logojoy before rebranding to Looka in 2019.

Looka review

Does Looka sound too good to be true? Artificial intelligence technology has advanced over the years, so you might be surprised by what it’s capable of.

Still, it’s worth finding out whether Looka is worth your time and money.

So in our review of Looka, we look at what this AI logo generator offers in five sections:

  1. Looka’s main features and AI tools
  2. How to use Looka
  3. Logos generated by Looka
  4. Looka brand kits
  5. Looka plans and pricing 

Looka’s main features and tools

Looka lets you preview marketing materials for each logo design, including business cards, Facebook cover photos, and more.


Looka is essentially an all-in-one AI tool for brand new businesses and startups. This is because it offers:

  • AI logo generation
  • Brand kits
  • Social media kits
  • Business card creation
  • AI business name generator

So no matter what stage your new business is in, Looka boasts an array of attractive tools for business name inspiration, brand logo inspiration, and business marketing.

And yep, all these tools are powered by artificial intelligence.

The technology uses advanced machine learning algorithms and datasets to generate high-quality business logos, business names, and marketing materials that will be relevant to your inputs.

How to use Looka

Getting started with logo designs on Looka is as simple as entering your company name and picking an industry.


So how does Looka work? Does it really take minutes to generate brand logos on Looka?

Yes and yes. Generating business logos on Looka is a simple step-by-step process that involves:

  1. Typing in your business name
  2. Picking your industry
  3. Choosing logo examples that you like (optional)
  4. Choosing logo colors that you like (optional)
  5. Adding a business slogan (optional)
  6. Picking “symbol types” for your logo (optional)

That’s it – six steps, or two if you skip the optional steps. Although it’s worth mentioning that the more details you provide, the more accurate the results will be.

After that, it’s simply a matter of browsing the 24 logos Looka initially generates for you. You can generate more logos with the same settings or modify your inputs to generate new logos.

And if you like a particular logo, you can click on it to see different logo versions, make advanced graphic design edits, and view previews of marketing materials using that logo.

Logos generated by Looka

Example logos generated by Looka, displayed as thumbnails beneath a toolbar for editing the business name, color palette, and more.


Overall, Looka generates attractive, professional-looking logos that business owners and entrepreneurs can definitely use – or, at the least, take inspiration from. 

The generated logos also generally match the AI inputs, and these can be edited or added to for greater customization and accuracy.

Depending on your inputs, you may notice several generated logos that look similar in design.

Despite that, it’s easy enough to make edits to quickly generate new results. You can also click on specific logo designs to view a selection of logo variations. 

What’s finally worth mentioning is that Looka generates your logos in a scrollable thumbnail grid. So you can continue to generate as many logos as you want until you find one that catches your eye. 

Looka also keeps all the generated logos on the same page.

So even if you edit the parameters to generate new logos, you can still view the previous logo designs you’ve generated to see how the logos have been redesigned.

Looka’s brand kits

Looka lets you preview marketing materials for each logo design, including business cards, Facebook cover photos, and more.


Find a brand logo that you like? Looka also generates full brand kits that include:

  • Business cards
  • Social media marketing materials
  • Email signatures
  • Letterheads
  • Posters
  • Newsletters
  • Advertisements

And more. And what’s especially useful about Looka is that it lets you view a preview of some of these marketing materials when you click on a generated brand logo.

You’ll see examples of the logo displayed on business cards, Facebook cover photos, letterheads, email signatures, and more.

Looka also provides you with an example brand color palette based on the selected logo design.

So the takeaway here is that Looka doesn’t just generate brand logos as a source of inspiration.

If you like a logo generated by Looka, the platform also provides you with the extra steps to view the brand logo in action and even make it official. 

Looka plans and pricing

Looka offers one-time purchase packages and annual subscriptions for users who want to purchase logos and brand kits.


Generating logos on Looka is free. It’s also free to edit specific logo designs and view brand marketing materials for each logo.

If you want to purchase a logo design as well as purchase the marketing materials for that logo, this is where you’ll need to buy into one of Looka’s logo packages or user subscriptions. These include:

  • Basic Logo Package
  • Premium Logo Package
  • Brand Kit Subscription
  • Brand Kit Web Subscription

So what’s the difference between the packages and subscriptions?

The Basic Logo Package gives you one low-res file of your chosen logo design.

The Premium Logo Package, on the other hand, gives you multiple high-rise file types, plus unlimited logo design changes, lifetime technical support, and full ownership rights of the logo.

So the Basic Logo Package doesn’t give you ownership rights.

As for Looka’s subscriptions, these are tailored to provide everything a new business needs to get started.

The Brand Kit Subscription offers everything the Premium Logo Package includes, plus logo marketing materials.

The Brand Kit Web Subscription provides everything included in the Brand Kit Subscription, plus an AI-generated website.

Looka’s packages are one-time purchases while the subscriptions are billed annually. 

AI use cases for Looka

So where does Looka hold the most potential as an AI-powered tool in today’s world? Can it stand shoulder-to-shoulder with some of the best AI tools for business?

Here are the best use cases for how Looka can be utilized to benefit different users, from startup entrepreneurs to businesses and large organizations.

Building brand identity

Brand identity is important – no matter whether a business is new or several decades old. It’s key to business memorability and recognizability, and can serve as a symbol for consumer trust and more.

Two of Looka’s main features are brand logo design and brand kits. As a result, it can be a powerful tool to help businesses build their brands quickly.

Business rebranding

Business rebranding can be a long process, especially when it comes to brainstorming new business names, brand logos, and marketing campaigns.

But since Looka offers near-effortless logo generation, full marketing kits, and even business name generation, it’s an AI business tool that can effectively speed up the rebranding process.

Digital marketing

Digital marketing can overwhelm business owners with all the marketing materials that need to be designed for different channels and mediums.

An advantage of Looka, however, is that it generates digital marketing materials in little to no time, from social media cover photos and ads to letterheads, email signatures, and ready-to-print business cards.


All in all, there’s no doubt that Looka can serve as a powerful AI tool for business owners and entrepreneurs, with the potential to effectively handle the brand identity building process from start to finish. 

It’s also free to use right up until you find a logo design that you like, which can be another big reason to use Looka over other logo makers.

Our verdict? If your business is in the startup phase or planning to rebrand, Looka is an AI tool that’s worth checking out.

From business name generation to AI-generated website design, it’s a tool that can quickly and effortlessly help your business get off the ground and improve its brand presence.

Frequently asked questions 

Can I use Looka for free?

Looka is a free logo maker that uses artificial intelligence to generate brand logos. Free users can generate logos and browse brand kit marketing materials for free.

For users who want to purchase Looka logos and brand kits, Looka offers logo packages and user subscriptions.

Is Looka copyrighted?

Looka offers packages and subscriptions that let users use purchased logos for commercial and non-commercial use with full ownership rights.

The copyright applies to the logo as a whole created using Looka.
Author Image - Lianne Jones

Lianne Jones

TopApps writer

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