Jasper AI Review 2024: What Is It and What Can it Do?

Jasper is currently one of the most widely used AI writing tools available. And for good reason, too. The popular AI writing assistant packs a ton of great features, from custom tones of voice to a large library of content templates. It can also remember your writing style and even create AI-generated art.

Still, Jasper is not the only AI writing tool on the market. So if you’re a content writer, blogger, copywriter, or creative writer, it’s worth knowing what Jasper brings to the table before you sign up. So let’s take a look. We review everything Jasper has to offer below and run through several AI use cases for how this AI-powered tool can benefit different users.

What is Jasper?

Jasper is an AI writing tool designed to help writers create blog posts, marketing copy, product descriptions, and more. It uses advanced artificial intelligence to generate high-quality text and images, with user features that include content templates, tones of voice, and AI chat. Jasper was created in 2021 and was previously called Jarvis.

Our review of Jasper

If you’re considering Jasper as an AI writing tool for business or personal use, find out whether it’s the right writing tool for you in our Jasper review, which runs through four key areas:

  1. The best features and tools
  2. User interface
  3. Quality of text generation
  4. Jasper plans and pricing – and what the free trial offers

Jasper’s best features and tools

Jasper is an “advanced AI content creation tool that guarantees on-brand messaging across all mediums”.


Jasper brings a lot of great features and tools to the table. And this genuinely makes it a versatile, all-in-one AI writing assistant that can be utilized for a range of purposes, from AI-assisted research to automated content outline generation. To quickly summarize Jasper’s best features and tools, these are:

  • AI text generation in over 30 languages
  • Over 50 content templates
  • Customizable tones of voice
  • AI chat
  • Memorizable brand voice
  • SEO (search engine optimization) and plagiarism detection
  • AI image generation

So right off the bat, Jasper offers pretty much everything a writer needs to create written content for any audience. It can generate text in multiple languages and in any desired tone of voice, with built-in AI chat that serves as a real-time collaborator and researcher. The process is made even quicker and easier with ready-to-go templates that include:

  • Blog posts
  • Listicles
  • Personal bios and company bios
  • Product descriptions
  • Press releases
  • Google Ads headlines and descriptions
  • Facebook Ads headlines and descriptions
  • Personalized cold emails
  • YouTube video descriptions and titles
  • Creative stories

And that’s just naming a few. On top of that, Jasper can remember your brand voice or writing style, further streamlining the process for busy writers and commercial businesses, especially for large-scale content production. What also makes Jasper a great tool for businesses and organizations is how content can be engine-optimized and detected for plagiarism.

It integrates with SurferSEO and Copyscape—currently two of the best industry tools for SEO and plagiarism detection, respectively—plus Grammarly, one of the best grammar and spell-checking tools available.

But let’s take a deeper look at the best features and how they work.

Company knowledge

AI-generated content is useless without personalization. The content creation process is designed to speak to your target audience, engage them, and entice them to convert. This is virtually impossible with generic content, and Jasper AI has tapped into this by allowing their tool to be trained on your data.

You can upload as much data as you like about your business, your customers, and your current performance so you can generate AI content that is completely on brand.

Not only will Jasper AI write blog posts that are stylistically on point, but it’ll analyze your data and provide insights into how to improve your performance on the search engines. This may be a specific blog post that needs updating or a section of long-form content that’s performing well and could be repurposed into social media posts.

Team acceleration

Coordinating your team’s content strategy and process can feel like an impossible task. While you can create content that performs if you’re workflow isn’t smooth and optimized, you’ll eventually suffer.

Jasper AI software for project management prevents this from happening, allowing you to scale your efforts with ease.

Their team acceleration feature has a super simple and easy-to-navigate user interface. Integrations and intuitive elements mean making edits to a blog post outline or multiple blog posts can be done in just a few clicks.

AI-assisted content

Jasper AI can create high-quality content automatically, in minutes, that’s on-brand and accurate. Whether you want a blog post outline or a fully finished piece of long-form content, you’ll never be staring at a blank page again.

This feature also makes repurposing content super easy. Why not start crafting social media posts from blog articles? Jasper AI can automate the process, kickstarting full, multi-channel campaigns.

During the content creation process, you can even generate images as you go from text prompts, making your blogs on brand and attractive.

Jasper user interface

The Jasper user interface is simple to use, designed with a shortcut sidebar and a main window for navigating documents and tools.


Jasper is a web application that’s accessed through the Jasper website. And you’ll be glad to know that its user interface is simple to use and easy to navigate. Once logged in, the Jasper interface features a list of left-hand sidebar options that include:

  • Create new content: Create a new document from scratch or with a template
  • Dashboard: Recent work and recently used templates
  • Campaigns: Start a new brand campaign
  • Recent content: Displayed in chronological order as lists or thumbnails
  • Your content: Non-campaign content that’s private to you
  • Brand voice: Add voices and information to fine-tune your brand voice
  • Chat: AI chat for research and content generation
  • Quick search: Search for templates, documents, and more
  • Favorites: Lists favorited documents or templates for quick access

Clicking on these presents you with more options in the main window displayed as thumbnails and lists. So all in all, the interface is both attractive and user-friendly. As for the text editor (where you’ll create your content), you’ll feel at home if you’ve used any popular word processor. The only difference is Jasper’s text editor features a sidebar of four AI text generation inputs, which include:

  1. Content description/brief: What you want the AI to write about (up to 600 characters)
  2. Tone of voice: How you want the generated content to sound, i.e. “friendly”, “professional”, or “informal” (these are manually typed in)
  3. Keywords: Words or topics you want the AI to include or write about
  4. Output length: Whether you want the AI to generate “Shorter”, “Medium”, or “Longer” text

Generating text with Jasper is quick, with useful options to re-phrase, regenerate, and fix grammatical errors. The process is also hands-on for an AI writer, allowing you to edit generated text and type opening or leading sentences for the AI to elaborate on and finish.

Quality of text generation

A short text excerpt generated by Jasper, which reads to an acceptable standard and accurately reflects the custom input prompts.


So Jasper packs a handful of powerful features and tools, complete with an interface that’s user-friendly and easy to navigate. But how good is the text it generates? Jasper generates readable, accurately written content that’s more than passable for publishing online. The text generation is fast and grammatically correct, with information that’s generally factual and well-explained.

On top of that, what really stands out about Jasper is its versatility when it comes to tone of voice. Type in anything from “expert” and “friendly” to “pirate” or even a famous celebrity (for example, “Hulk Hogan”), and Jasper will generate the text to accurately reflect these inputs.

This also applies to the various templates Jasper offers, as the AI will write appropriately for the intended purpose and target audience, no matter whether you choose a product description or social media campaign.

Overall, Jasper is fast, versatile, and generally accurate at generating text through its various inputs. This is especially true for its powerful “Workflows” tool, which allows you to quickly and easily generate complete documents by just following the provided input steps.

Jasper plans and pricing – plus what the free trial offers

Jasper offers three user subscriptions: Creator, Teams, and Business, which can be paid monthly or yearly.


Jasper offers three user plans:

  1. Jasper Creator
  2. Jasper Teams
  3. Jasper Business

Put simply, all plans offer unlimited word generation. The main difference is in the names, as Creator is ideal for individual users while Teams and Business are targeted towards group use, offering more features, more user seats, and more custom brand voices. All plans can be billed monthly or yearly. And like most subscriptions, yearly works out cheaper in the long run.

Unlike Creator and Teams, however, Business doesn’t list its pricing; it’s a custom-priced plan that’s tailored to individual needs depending on the business or organization. Jasper is slightly more expensive than some other AI writing tools – something worth mentioning. On the plus side, though, there is a Jasper free trial for new users that lasts seven days.

It provides full access to the various features and tools, except with limited AI word generation. Still, it’s well worth trying the free trial before subscribing to one of the paid plans.

Jasper AI use cases

Now that you know what Jasper has to offer, how can this AI word generator be used in the real world? And who can benefit from using it? If you’re still not sure whether Jasper is right for you, here are a few of the best use cases for Jasper as an AI tool, both now and in the future as the technology improves.

Professional content creation

By far the most beneficial use of Jasper is content creation. Jasper can both speed up content writing and make the process much easier, equipping users with all the right AI tools to assist with research, content outlines, and word generation for different channels. This includes blogs, informational articles, business bios, ad copy, and more.

Creative writing

In addition to website content, Jasper can be used for creative writing purposes, including novel writing. The AI technology can essentially help writers overcome writer’s block, thanks to powerful word generation that can lead the writing process and inspire ideas. The AI chat can even be used as a brainstorming tool for character creation, world-building, and more.

AI image generation

AI image generation is another powerful feature of Jasper, which can generate high-quality images for content and marketing purposes. Users can simply describe the image they want using prompts or upload an image for the AI to recreate, then Jasper will AI-generate an original image based on the inputs.


Jasper might be slightly pricier than other AI writing assistants but it’s packed with a host of features that make writing, in general, quicker and easier. And it can also be used in a host of ways, from question-answering and research to completely hands-off content generation.

So, in conclusion, it’s an all-in-one AI writing tool that we think all writers can benefit from in more than a few ways. Jasper offers a free trial, above all else, so it’s definitely worth checking out to see what it can do for you.

Frequently asked questions

Is Jasper AI the same as Jarvis?

Jasper is an AI writing tool that was previously called Jarvis. Jasper AI uses OpenAI GPT-3 artificial intelligence technology to generate text for a range of mediums, with powerful features that include AI chat and AI image generation.

Can I use Jasper AI for free?

Jasper offers a 7-day free trial. After that, users have the option of choosing from three subscription plans: Jasper Creator, Jasper Teams, and Jasper Business, which can be billed monthly or yearly.