Copy AI Vs Jasper: Which is The Best AI Content Writer?

More and more copywriters are taking advantage of artificial intelligence. AI is only getting smarter, after all, and there are a number of advantages it can bring to content creation, SEO optimization, and workflow management. Copy.ai and Jasper are two AI writing tools you’ve probably come across.

They’re both widely used AI copywriting tools, with eye-catching features and benefits worth looking at to optimize your writing process. So which one should you choose? Let’s take a closer look at each tool.

Below we weigh up the key features, content templates, interface ease of use, plans, pricing, and free trials – with a final summary of the pros and cons. Keep reading to find out which AI writing tool is a better fit for you.

Key features

Like most AI writing software, Copy AI and Jasper use AI (artificial intelligence) to generate text for content creation purposes. In fact, both software tools run on OpenAI’s GPT-3 – the same AI technology that powers ChatGPT.

At a glance, the main features of both tools include content type templates, customizable tones of voice, international language support, and SEO optimization. Copy AI key features:

  • OpenAI GPT-3
  • Over 90 copywriting tools and templates
  • Custom tones of voice
  • Over 29 languages
  • SEO tools
  • AI chat

Jasper key features:

  • OpenAI GPT-3
  • Over 50 Templates
  • Custom tones of voice
  • Over 30 languages
  • Memories
  • App integration (including SurferSEO and Copyscape)
  • AI chat

On paper, the features are almost similar. The big difference, however, is how these AI writing tools utilize AI for generative text. Copy AI is designed for business copy while Jasper takes a more broad approach to content marketing and creation.

Content types and templates

Depending on your industry, you might need blog posts, website content, ads and sales copy, or even social media captions. So it’s well worth looking at the AI generated content Copy AI and Jasper are most effective at.

Six Copy.ai content templates - Meta Description, Slogan, Email Subject Line, Content Idea, Website Call To Action, and Hook Generator.

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Copy AI offers content templates for:

  • website copy
  • blog posts
  • SEO titles and meta descriptions
  • digital ads
  • social media posts and captions
  • sales copy
  • emails
Six Jasper content templates - PAS, Product description, Creative story, Content improver, Blog Post Topic Ideas, and Blog Post Outline.

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Jasper offers content templates for:

  • blog posts (and other long-form content)
  • SEO titles and meta descriptions
  • product descriptions (sales copy)
  • digital ads
  • social media posts and captions
  • personal bios for LinkedIn and more
  • emails
  • creative stories

Copy AI provides more than 90 copywriting tools and templates, while Jasper offers over 50 templates for content creation. So while Copy AI is the stronger choice here for copywriting, Jasper is better suited for content production, in general. Both can be used for long-form content and short-form content.

Tones of voice

Both tools are versatile when it comes to tone of voice, thanks to the ability to choose your own custom tone for a specific audience or purpose. This means they can create high-quality content that’s suited to yoru brand. What separates the two tools here, though, is that Copy AI gives you a dropdown list of over 10 preset tones – all tailored for marketing copy. Some of these include:

  • Friendly
  • Luxury
  • Relaxed
  • Professional
  • Bold
  • Adventurous
  • Witty
  • Persuasive
  • Respectful

Jasper, on the other hand, encourages you to use custom tones. You’ll type in the specific tone you’re after – anything from formal and friendly to even emulating a famous celebrity or character. Both tools allow custom tones of voice, but Jasper simply offers more versatility in this department.

For narrowed-down brand voices—and therefore more accuracy—Copy AI is the better tool for copywriters in particular.

Interface and user-friendliness

As for interface, Copy AI and Jasper deliver a similar user experience. Both dashboards keep things simple, displaying a left-hand sidebar for creating content beside a window of thumbnails to select a template or open your most recent projects.

The same applies to creating a new project, as the process for both tools is simple. This largely involves typing a content brief, title, or keyword phrase, then choosing a tone of voice. After that, the AI technology will generate content in the text editor.

And it’s here where you can use both tools to review and rephrase the generated text or continue to generate. All in all, expect to navigate Copy AI and Jasper without any trouble. The user dashboards and text editors are easy to get to grips with, making getting started quickly on either language model.

Third-party app integration

App integration is where Copy AI and Jasper differ the most, as while Copy AI acts more as a standalone AI writer, Jasper allows integration with other popular tools that include SurferSEO and Copyscape, as well as a Google Docs style editor.

This takes content optimization further, allowing you to improve SEO and check for plagiarism in real time within Jasper’s text editor. It’s worth mentioning that these require individual subscriptions.

But for content creators who use these tools, or plan to, Jasper has the upper hand for third-party app integration. Especially when you consider the AI image generator that is built into Jasper’s interface.

AI chat and help guides

As Copy AI and Jasper run on OpenAI GPT-3, both incorporate AI chat. This feature can be utilized as a virtual assistant for research, idea brainstorming, and more, helping to improve workflow. Copy AI’s integrated AI chat is called Chat AI, while Jasper’s AI Chat is called Jasper Chat.

Overall, both provide a human-like chat experience for real-time content planning and collaboration. Jasper Chat is a slightly more improved language model, however, as the software boasts a feature called Memories.

Jasper will remember past projects, including settings and keywords, allowing you to further boost efficiency. As for general help and support, both tools offer a library of free guides and tutorials on their websites for new users to access.

Plans and pricing

Copy AI and Jasper offer three user plans – mainly tiered on content output. So for both tools, you’d choose your plan based on whether you are an individual, team, or business. The main difference is that Copy AI’s first plan is free.

Needless to say, it comes with limitations – chiefly, a 2,000-word monthly limit. Copy AI Pro removes this limit for individuals and teams, with Enterprise reserved for large businesses. Copy AI plans:

All available user plans for Copy.ai - Free, Pro, and Enterprise.

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Jasper plans:

  • Jasper Creator – $39 per month, billed yearly
  • Jasper Teams – $99 per month, billed yearly
  • Jasper Business – custom
All available user plans for Jasper AI - Creator, Teams, and Business.

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On all paid plans, you can pay monthly or yearly. Paying a year upfront saves 25% with Copy AI and 20% with Jasper. All in all, Copy AI is the cheaper AI writing tool and the most flexible for free users.

Free trials

Both Copy AI and Jasper let you trial their software for free. Copy AI can be used for free indefinitely – again, with limitations. Jasper, on the other hand, offers a free 7-day trial for its Creator and Teams plans. A bonus of Copy AI is that you don’t need to provide a credit card to use its free plan.

With Jasper, credit card details are required to access the trial. Despite that, Copy AI Free has a 2,000-word monthly limit. And for most copywriters and content writers, this will be enough to trial the software but not utilize it professionally on a regular basis.

As a result, users who enjoy Copy AI will inevitably need to subscribe to the Pro plan, rendering the free plan more of a free trial.

Copy AI vs Jasper – the pros and cons stacked up

So, final roundup, which one is better? If you’re still unsure, here are the pros and cons of Jasper AI vs Copy AI.

Copy AI pros and cons

The pros of Copy AI:

  1. Geared towards copywriting with over 90 templates and tools
  2. Uses the latest OpenAI software
  3. Includes AI chat
  4. Has a library of free online guides
  5. Offers a free plan, unlike Jasper’s 7-day free trial
  6. Includes over 10 preset tones of voice tailored for copywriting
  7. Offers cheaper plans overall, including a free plan
  8. The free plan doesn’t require a credit card

The cons of Copy AI:

  1. The free plan is limiting due to its 2,000-word monthly cap
  2. Tailored for marketing copy rather than general content creation
  3. Lacks memory machine learning, unlike Jasper
  4. Lacks third-party app integration

Jasper pros and cons

The pros of Jasper:

  1. Leans towards content creation in general with more than 50 templates
  2. Uses the latest OpenAI software
  3. Offers more languages than Copy AI
  4. Includes AI chat
  5. Has a library of free online guides
  6. Provides better app integration, including SurferSEO and Copyscape
  7. Includes art generation
  8. “Memories” machine learning – Jasper remembers past settings to improve efficiency

The cons of Jasper:

  1. The free trial is 7 days only
  2. Free trials require you to provide a credit card
  3. No preset tones of voice, unlike Copy AI
  4. Not specifically tailored for marketing copy

Conclusion

So, if you want to create content, both are great options. For its free plan, cheaper pricing, and focus on copywriting, Copy.ai is the better choice for copywriters, including SEO agencies and businesses who need high-quality marketing copy for websites, products, and ads.

For general content production, however, including marketing copy, Jasper is simply the better all-rounder. It also delivers more features than Copy AI, such as memories (machine learning), more languages, art generation, and better app integration.

Overall, the choice comes down to the kind of content you need – along with your content output. If you need marketing copy and want to spend less (or even nothing at all), Copy AI comes out on top.

For a more complete AI writing software tool, Jasper is the better choice, offering AI-generated content for different purposes.

Frequently asked questions

Which is better – jasper Or copy.ai?

For copywriting, Copy.ai offers templates and voice tones specifically geared toward marketing copy. Jasper can be used for copywriting but is better suited for general content creation.

What is the best AI for writing copy?

Some of the best AI writing tools for writing copy include Copy.ai, Jasper, Writesonic, Hypotenuse AI, Copysmith, Writecream, and AI Writer. These tools can generate high-quality marketing copy using prompts, content templates, and more.

Is AI replacing copywriting?

Despite its advantages, AI can’t replace the authenticity or creativity of human-written copy. It’s simply a tool that can help the copywriting process, from generating ideas and outlines to improving SEO optimization