7 Best AI Sales Tools: How to Skyrocket Your Conversions

Is your marketing team struggling to find the most useful sales intelligence? Are you seeing your conversions dwindle and leads ghosting you? Don’t panic. There could be a simple solution. 

AI is powering every industry, and this includes sales. By integrating a sales assistant tool, you’ll have access to the most detailed data-backed insights, advice, and features. The use cases are endless, from chatbots that can send you qualified leads to the automation of scheduling sales calls. 

To help you into the world of artificial intelligence, we’ll be exploring the top 5 AI tools for sales. Before we dive in, let’s quickly cover the basics.

How AI can be used for sales

Artificial intelligence and machine learning can be used to power your salesforce. By nurturing customer relationships, optimizing your sales cycle, and improving your sales productivity, AI technology in sales software can boost your conversions. Here’s how it can be used:

  1. Lead generation: AI can analyze large amounts of data to identify potential leads and prospects. By examining customer behavior, purchase history, and demographic information, AI algorithms can determine which leads are most likely to convert, allowing your teams to focus their efforts on high-priority customers.
  2. Sales forecasting: Algorithms can analyze historical sales data, market trends, and various external factors to provide accurate sales forecasts. This helps businesses make informed decisions about resource allocation, inventory management, and goal setting.
  3. Customer insights and personalization: AI-powered tools can gather and analyze data to provide valuable insights into customer preferences, behavior patterns, and needs. This information lets teams personalize their approach, recommend relevant products or services, and deliver tailored solutions to individual customers, improving sales engagement.
  4. Sales process automation: AI can automate repetitive and time-consuming tasks, such as data entry, lead scoring, and follow-up emails. This allows you to focus on building relationships and closing deals rather than administrative work, increasing productivity and efficiency.
  5. Chatbots and virtual AI sales assistants: Chatbots and virtual assistants can handle customer inquiries, provide real-time support, and assist with product recommendations. These intelligent systems can engage with customers 24/7, ensuring prompt responses and enhancing customer satisfaction.

It’s important to note that while AI can greatly enhance sales processes, human interaction and relationship-building remain crucial in sales. AI should be seen as a tool to augment and support professionals, rather than replace them entirely.

Top 7 AI tools for sales 

So, without further ado, let’s dive into the top 5 AI tools for sales out there. We’ll be looking at their best features and comparing the pricing so you can make an informed decision for your team. 

1. Drift

Drift claims that ‘everything starts with a conversation’, and this is definitely true when it comes to sales. Their software can help you streamline your process in the following ways: 

  • Lead generation: Drift’s chatbot allows businesses to engage with website visitors in real-time. It can qualify leads, capture contact information, and schedule meetings or demos. By providing instant responses and personalized interactions, Drift helps businesses convert more leads into opportunities.
  • Conversational marketing: The platform enables businesses to create targeted and personalized messaging campaigns. Using AI algorithms, Drift can deliver high-quality messages based on visitor behavior, context, and intent. These conversations can guide prospects through the sales funnel, answer their questions, and provide relevant content, ultimately leading to higher conversion rates.
  • Live chat and customer support: The live chat feature enables your team to have real-time conversations with prospects and customers. Sales reps can engage with website visitors, understand their needs, and address any concerns or objections. This immediate and personalized support helps build trust, increases customer satisfaction, and can lead to faster deal closure.
  • Account-based marketing (ABM): This AI tool offers account-based marketing functionality, allowing businesses to target and engage specific accounts or industries. Your team can create personalized experiences for target accounts, provide account-specific content, and prioritize high-value leads. This approach improves the effectiveness of sales efforts and enhances engagement with key accounts.
  • Integration with CRM and marketing automation: Drift integrates with popular CRM systems and marketing automation platforms, allowing seamless data sync-ups. This integration enables you to access up-to-date lead information, track conversations, and trigger automated workflows based on chat interactions. It streamlines the sales process and improves collaboration between marketing and sales teams.

Sounds pretty good, right? But how much can you expect to pay for this chatbot tool? Well, it’s not insignificant. This tool is definitely marketed at larger businesses rather than small startups. Their cheapest plan, Premium, starts at $2,500 a month. For their Advanced and Enterprise plans, you’ll have to enquire about the price. Check out the breakdown below for the full details. 

Drift pricing plans: Premium at $2500 a month, then for advanced and enterprise plans you have to contact for a quote.

2. HubSpot Sales Hub

HubSpot Sales Hub focuses on bringing all your sales tools to one platform to eliminate friction and streamline your strategy. The following features help you start conversations, deepen relationships, and manage your pipeline.

  • Contact and lead management: HubSpot’s CRM allows businesses to organize and manage their contacts and leads effectively. The platform can automatically capture and organize contact information, track interactions, and provide a holistic view of each lead’s engagement with the company. This will help your team prioritize leads, track their progress, and ensure timely follow-ups.
  • Pipeline management and deal tracking: The platform visually represents the sales pipeline, allowing you to track deals at different stages of the sales process. AI algorithms analyze historical data and deal attributes to forecast and predict the likelihood of closing deals. This means your team can focus on high-priority opportunities and make data-driven decisions.
  • Email sequences and templates: HubSpot offers AI-powered email sequencing and templating features, meaning you can create personalized email sequences and automate follow-up emails based on prospect behavior and engagement. You can then analyze open rates, click-through rates, and responses to optimize templates and improve engagement. Your email marketing will take less time and will be more likely to increase customer engagement.
  • Sales automation and workflows: This tool’s features enable sales teams to automate repetitive tasks and streamline workflows. AI-powered workflows can trigger actions based on specific conditions, such as sending follow-up emails, assigning tasks, or updating contact information. It saves time, improves efficiency, and ensures consistent follow-up with leads and customers.

HubSpot is a great option to make your sales process as efficient as possible. And as we know, efficiency means increased conversions. Integrating this software into your workflow won’t make as much of a dent in your pocket as Drift. 

They have two simple plans: Professional at $450 a month and Enterprise at $1200. However, it’s worth heading over to their pricing page, as the cost can change depending on the number of users you need. 

Two pricing plans: Professional at $450 a month, and enterprise at $1200 a month.

3. Exceed AI

Similarly to Drift, this software focuses on the importance of conversation and integration to ensure you are nurturing every lead effectively. They have some great testimonials from huge companies, thanks to their following features. 

  • Personalized outreach and follow-up: Exceed’s AI algorithms analyze lead data, behaviors, and interactions to deliver personalized messages and follow-ups. The platform can send automated emails, schedule meetings, and provide relevant content based on lead preferences and engagement. This approach increases engagement, builds relationships, and improves customer interactions.
  • Appointment scheduling: The virtual assistant can integrate with calendars and scheduling tools to automate the appointment booking process. It can handle back-and-forth communication, find mutually available time slots, and send meeting invitations, streamlining the scheduling process, eliminating conflicts, and ensuring a smooth experience for prospects and sales reps.
  • Conversation analytics: Exceed captures and analyzes conversational data to provide insights into lead interactions and sales conversations. Algorithms can identify patterns, sentiment, and key information from conversations, helping your team understand customer preferences, identify pain points, and tailor their approach to better serve prospects and customers.
  • Intelligent lead routing: This tool can intelligently route leads to the most appropriate sales reps based on expertise, availability, and past performance. This ensures that leads are quickly assigned to the best-suited representative, improving response time.
  • Sales Performance Insights: Exceed provides analytics and reporting on sales performance, including metrics like lead conversion rates, response times, and deal progress. Sales managers can gain visibility into team performance, identify coaching opportunities, and make data-driven decisions to optimize sales strategies, ensuring your whole team is as efficient as possible.

Exceed AI can also integrate within your current CRM, making the onboarding process easy. The platform doesn’t publish its prices. Instead, it asks you to contact them for a custom quote. This is a good option as you can tailor your needs to your company rather than trying to find a package that suits you. 

Different features of Exceed AI including: Engage, assist and respond, nurture, and qualify.

4. Crayon

Crayon.co is all about keeping an eye on your competitors. If they had a team motto, it would probably be ‘Keep your friends close, but your enemies closer.’ Their platform focuses on powerful insights to help you tailor your strategy to reach the leads your competitors can’t. The following features make this possible. 

  • Competitor analysis: Crayon uses AI algorithms to monitor and track competitor activities, such as pricing, product launches, promotions, and content updates. This enables your team to stay informed about your competitors’ strategies and offerings, helping you position your own products or services effectively and identify opportunities to differentiate yourself.
  • Market intelligence: The software aggregates and analyzes vast amounts of data from various sources, including websites, social media, forums, and news articles. The platform provides real-time insights into market trends, customer preferences, and industry developments. Sales teams can leverage this intelligence to understand customer needs better.
  • Content monitoring: This AI sales tool can track and analyze content across different channels, including websites, blogs, and social media platforms. This allows sales teams to monitor competitor content, industry thought leadership, and customer sentiment. By understanding the content landscape, you can create more impactful and relevant content that resonates with your target audience.
  • Product insights and positioning: The platform can provide detailed information and analysis on competitors’ products and offerings. Sales teams can understand product features, pricing models, and customer reviews to effectively position their own products and highlight unique value propositions. This can help your reps articulate the benefits of their offerings and address customer concerns or objections.
  • Sales battlecards: Crayon allows teams to create and distribute sales battlecards that provide quick access to up-to-date competitive intelligence. These equip reps with valuable information on competitors’ strengths, weaknesses, key messaging, and objections to anticipate during sales conversations. Ultimately, this enables your sales team to be well-prepared and respond effectively to competitive challenges.

Crayon is another AI sales tool that doesn’t publish their prices. Instead, they’ll figure out a custom quote for you based on how many employees your business has. However, you can request a demo to see if it’s the right choice for your company before investing.

Crayon tagline: Win more business. Keep more customers.

5. Conversica

Conversica claims that with their digital assistants, you will no longer have to employ frontline sales reps. They also claim that using their platform will mean you can engage and qualify 100% of inbound and outbound leads. These are the features that aim to make that possible.

  • Lead engagement and qualification: Conversica’s AI virtual assistant engages with leads through natural language conversations via email, chat, or SMS. It initiates conversations, asks qualifying questions, and gathers information to determine lead intent. Automating the lead engagement process allows your team to focus on the most promising leads and prioritize follow-up.
  • Appointment setting: The assistant can also schedule meetings or demos with leads based on their preferences and availability. It can coordinate calendars, find mutually suitable time slots, and send meeting invitations, streamlining the appointment-setting process and saving time for both the sales team and the leads.
  • Qualification and handoff to sales reps: Conversica can qualify leads based on predefined criteria, such as budget, timeline, and specific needs. Once a lead is deemed qualified, it can automatically notify and hand off the prospect to the appropriate sales representative. This ensures that your team are engaging with leads who are ready for more personalized interactions, saving time and improving efficiency.
  • Lead tracking and analytics: The platform provides insights and analytics on lead engagement, conversion rates, and sales performance. It tracks interactions, identifies patterns, and offers actionable intelligence to improve sales strategies. Through this, your team can gain visibility into lead behavior, response rates, and areas for improvement, allowing them to optimize their approach and drive better results.

Conversica makes some big claims. Why not request a demo to see just how well it works? They don’t publish their prices, so it’s hard to know how much you can expect to pay. But after your demo, you’ll know what you’re willing to pay. 

Three statistics that Conversica claim a revenue digital assistant can do.

6. Seamless.ai

Seamless AI is a real-time search engine started by Brandon Bornancin that focuses on helping you build high-quality lead lists. We know the struggle of reaching out to potential clients and the hours lost on contacting the wrong person or using the wrong email address. It’s arguably the most time-consuming element of sales. 

Does machine learning and natural language processing sound a little confusing? Don’t fret, we’ll break down exactly how it works:

  1. Data Collection: As mentioned before, AIs have the ability to trawl through big data, something we mortals struggle with. Seamless AI collects data from various sources whilst also having their own proprietary database of company and contact information. 
  2. Data Cleaning: The collected data is then cleaned and verified to ensure accuracy and eliminate any duplicates or errors. This makes Seamless AI a reliable piece of kit for your sales team. 
  3. Enrichment: Using machine learning algorithms, Seamless AI enhances the data by adding missing information, such as job titles, email addresses, phone numbers, contact info, and social media profiles. This means you can have a lead list full of information for each profile, making first contact a lot easier. 
Seamless AI dashboard


So, how much will it cost you? Well, Seamless AI offers three different pricing plans: Basic, Professional, and Enterprise. Here’s a brief overview of each plan:

  1. Basic Plan: This plan costs $159 per user per month and offers features such as lead enrichment, lead search, and data analysis tools. It includes access to over 100 million contacts and 20 million companies. For small to medium size businesses, this should be enough to sustain your sales team. 
  2. Professional Plan: This plan costs $359 per user per month and includes all the features of the Basic plan, as well as additional features such as Salesforce integration, real-time email verification, and CRM cleaning tools. It also includes access to Seamless AI’s entire database of contacts and companies.
  3. Enterprise Plan: This plan is designed for larger organizations and offers custom pricing based on specific needs. It includes all the features of the Professional plan, as well as advanced security features, dedicated support, and custom data integrations.

7. Apollo AI

Apollo AI claims to be the world’s most up-to-date lead database, which, for sales professionals, is a goldmine. This AI sales software has four main features, so let’s take a closer look:

  • Enrich: Apollo’s data health center can identify any misinformation or missing contact details from your whole audience. It will then enrich this data automatically with accurate information so you’re always one step ahead of the game. Further to this, you can automate this process and schedule it so you’re data always remains healthy.
  • Prospect: This AI-powered platform has over 275 million buyer contacts that may be potential leads for your business. You can easily sort through and search the AI sales database and organize it into your own lists so you can generate hundreds of thousands of leads. Their scoring system means you can prioritize high-value prospects and allocate your time in the best way possible.
  • Engage: Apollo’s engage features make your sales workflows as smooth as can be. Their centralized sales platform is integrated with all of your outbound channels meaning you can make contact in any way you want. Your sales representatives will thank you when they realize how simple leading customers down the sales funnel can be.
  • Close: Their actionable insights and personal coaching mean that when you’re conversing with potential customers, you’ll be given tips and tricks to encourage conversion. Think of it as your personal AI sales assistant.

Out of all the AI sales tools, Apollo AI really does it all. Your sales cycle will be optimized at every point, increasing your lead generation and conversion. And surprisingly, the cost isn’t too eye watering!

There are four different pricing plans which you can see below.

Apollo AI pricing plans



While this is a great selection of sales software, there are plenty more options out there. So don’t fret if you still haven’t found the right one for you. Instead, head over to our extensive library and find the perfect fit. 

If you don’t adopt AI into your workflows, your competitors will. Don’t be left behind and miss out on potential customers. Help your sales team members, and invest in an artificial intelligence sales tool. Cold emails without personalization or data-backed content just won’t cut it anymore.

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