11 Best AI Copywriting Tools of 2024: Pros, Cons, + Prices

Are you tired of struggling with writer’s block and lack of inspiration? Do you wish you could write persuasive copy quickly and efficiently?

That dream is now a reality with the rise of AI copywriting tools. These tools can help you create premium marketing copy in seconds, making it easier to convey your message to your audience.

AI copywriting tools can assist you with everything from brainstorming ideas to crafting SEO-friendly blog posts, allowing you to focus on more important things, like growing your business.

In this article, we’ll introduce you to the top 11 AI copywriting tools of 2023 and explain how they can help you write better copy faster.

What’s the best AI copywriting tool?

Now that we’ve introduced the benefits of AI copywriting tools and why they’re important, let’s look at the top performers. We’ve evaluated each tool based on a scoring system, considering accuracy, fact-check capability, price, and time effectiveness.

First, we’ll share the top 3 AI copywriting tools based on our evaluation. Then, we’ll give an overview of the rest, including their scores, strengths, and uses. This will help you pick the right tool. The top 3 tools are:


Total Score: 33/40

Best for:

Hypotenuse is a versatile AI writing tool that creates quality content rapidly. It includes an editor, content brief, and analytics, but could be better for technical writing. It’s an excellent choice for content creators and marketers.

Hypotenuse content generation process



Total Score: 33/40

Best for:

Looking for a tool to help you efficiently generate quality content? Consider ChatGPT, a versatile AI writing tool that can cater to content marketers, copywriters, bloggers, freelancers, and businesses of all sizes. ChatGPT smoothes out the content creation process with its customizable tones and styles, making it an excellent tool for busy professionals.

ChatGPT prompt page



Total Score: 32/40

Best for:

Scalenut is an AI content creation tool for small to medium-sized businesses and marketing teams that need to generate outstanding content promptly. Its advanced technology and user-friendly interface make it a popular choice. 

It also includes useful features like advanced search and tagging and a daily planner to keep you organized and on track.

Scalenut content creation options


User Reviews and Testimonials

To further enrich your understanding of how these AI copywriting tools perform in real-world scenarios, we’ve scoured various forums, social media platforms, and professional networks to gather user feedback. Here’s what actual users have to say:


“If you’re looking for an AI-driven tool to help you create better product descriptions, look no further than Hypotenuse AI. This platform is a godsend when it comes to automating tedious tasks that take up precious time. It’s easy to use and offers a wide range of features, from content research to rewriting, summarizing, producing ads, and more. You can even take advantage of free trials for all subscription levels – from individual subscriptions to team plans. I’ve been using Hypotenuse AI for a few months now and have been really satisfied with its performance. The automated product descriptions it produces are second to none and help me save time and deliver quality results. It’s definitely a great tool to have in your arsenal, and I highly recommend it!” – Brendan Cheong who works in Engineering posted this rave review on Product Hunt.

“This is perhaps one of the programs to edit and publish the magnitude of my daily content for the company, that is, with the help of this program I can create from scratch and have the opportunity to review and analyze if the content that is being published is not copy or plagiarism from another platform, this is really important and thanks to the capabilities of this program I can be calm with the legality and originality of what we upload to social networks as well as in the emails where we interact with our clients, Hypotenuse AI la best solution to generate my content with the support of AI.” – S. Kazuhiko who works as a software engineer posted this insightful review on G2. Below you can see his full opinion.


“ChatGPT is a powerful conversational companion with great writing skills, but it only has information up to 2021 and doesn’t cite its sources, which should be table stakes for any trustworthy AI tool.” – Emily Dreibelbis who works as a reporter specializing in artificial intelligence wrote in her feature review of ChatGPT. Check out the full article here.

“I am ridiculously late coming to the AI table. I saw a few really bad outputs in the very early days and decided that AI was a bad ideas and could never be as good as a human could produce. I was wrong. After seeing various communities using the tool for different purposes I decided to give it another go. I pasted in my blog post (that I wrote) and asked it for 10 tweet variations that would attract readers. These were better than anything I would have come up with. I am naturally self deprecating, ChatGPT is going to be my new marketer and may well help draft some of the more fact based information in my blogs. I’m sold.” – Susan Pearson, a blogger, posted this review on Product Hunt.


“This is an excellent AI Factual and Contextual Ai Writer, that isnt just like the regular, run of the mill AI writers around.

Its great for content creators like me. Its also good for SEO web content writing which we likewise do.

Creating a 10k article is a breeze with this. Just choose the H1 H2 H3s and voila, instant, high quality article, thats easy to further tweak and optimize for SEO.

Its also got a lot of good frameworks. Really recommended!” – Rob Kanorsky, an SEO, posted this glowing review on Trustpilot.

These testimonials highlight the practical applications of each tool and their impact on users’ content creation processes. Now, let’s explore how you can select the right tool for your specific needs.

Top AI copywriting tools

We’ve already talked about the best 3 AI copywriting tools, but now we’ll give you a full rundown of all the tools we reviewed. In this section, we’ll compare the top 11 copywriting tools based on our scoring system. Each tool was evaluated based on specific criteria, and the scores were used to determine its overall ranking.

By the end of this section, you’ll have a comprehensive understanding of the AI copywriting tools available, allowing you to decide which tool is right for you. So, let’s get started!


Who’s it for?

Penfriend prides itself on being a tool for anyone: companies big or small, freelance writers, bloggers, SEO specialists, and everyone who writes. It specializes in providing exceptional writing, similar to hiring an in-house writer, but for smaller budgets.


  • Penfriend provides prompts so you don’t need to be an expert prompt engineer
  • It is based on 10+ years of effective content strategies that got results
  • Built by a successful content strategist
  • Uses real-time ranking insights to make sure your articles perform
  • Identifies opportunities to outrank competitors
  • Provides a full, detailed outline for an article that will rank
  • Suggests ‘human touches’ throughout to make the editing process quick and smooth


  • While articles will be close to publishing level, Penfriend recommends reviewing the content beforehand
  • There isn’t a free option


While Penfriend doesn’t offer a free option, they do have three different price points that suit varying needs and offer different article allowances.

  • Starter plan: $85 per month
  • Advanced plan: $212 per month
  • Premium plan: $425 per month


  • Spelling and grammar accuracy 9/10: Each article is written to impeccable standards. This means you won’t even need to think about checking the spelling or grammar of the content produced.
  • Fact-checking capabilities 1/10: While Penfriend doesn’t have any fact-checking capabilities yet, they have a fantastic user feedback system in place which means they’re constantly improving the tool. It won’t be long until we see these kinds of features!
  • Price 9/10: While priced slightly higher than other copywriting tools, it’s definitely worth it. The tool is almost equivalent to hiring an in-house writer, for a fraction of the price.
  • Time effectiveness 9/10: Within just a few minutes, Penfriend can generate an incredibly compelling, well-written, and SEO-focused article. All you have to do is enter a topic, so you won’t waste any time crafting prompts.


Who’s it for?

WordTune is aimed at writers, marketers, and business owners who want to improve the clarity, tone, and impact of their writing. It’s ideal for teams of all sizes, including solo entrepreneurs and small businesses.


  • Provides suggestions to improve the clarity and tone of your writing
  • Offers a wide range of synonyms and related phrases to help you find the right word
  • Allows you to optimize your writing for specific goals, such as persuasion or conciseness
  • Integrates with other popular writing tools
  • Offers a browser extension for seamless use across multiple platforms


  • Suggestions may not always be relevant or helpful
  • May not work well for technical or highly specialized writing
  • The free version is limited in its capabilities
  • May not be ideal for writers who prefer a more traditional writing process


WordTune provides users with a free version that has limited capabilities. For those who need more advanced features, paid plans are available starting at:

  • Individual plan: $19.99 per month
  • Team plan: $79.99 per month


  • Spelling and grammar accuracy 9/10: WordTune excels in spelling and grammar accuracy and can help you avoid common errors while writing. It also offers suggestions for improving sentence structure and clarity.
  • Fact-check capabilities 1/10: Although WordTune can suggest edits to your text, it does not have fact-checking capabilities. Therefore, it’s important to fact-check your content separately.
  • Price 8/10: WordTune offers a range of pricing plans, from a free version with limited functionality to a more expensive premium version.
  • Time effectiveness 9/10: WordTune can save you time by quickly and skillfully suggesting improvements to your writing while helping you avoid errors.

We think WordTune is a great tool for improving writing and achieving goals. Despite occasional flaws in its suggestions, it can still help produce clearer and more impactful writing.

Plus, WordTune is very convenient with its integration and browser extension, making everything more intuitive. 

Need more info? Head to our page dedicated to WordTune.

Wordtune main page



Who’s it for?

Copysmith is an AI copywriting tool that simplifies the writing process for content creators, copywriters, and marketers. It’s great for small to medium-sized businesses and agencies seeking to create compelling content easily and consistently.


  • Create excellent content with ease
  • Offers a variety of templates for different types of content
  • Provides a built-in editor to refine and edit generated content
  • Offers a plagiarism checker to ensure originality


  • May not be ideal for highly technical or specialized writing
  • Requires a learning curve to get the most out of its features
  • May not always provide the exact tone or voice desired by the user
  • There is a free trial, but it requires all your personal info and is limited


Copysmith offers flexible pricing plans to suit the needs of both individuals and teams. Here are the pricing options:

  • Individual plan: Starting at $19 per month
  • Pro plan: Starting at $49 per month
  • Custom pricing: Available for larger enterprises

Copysmith offers customizable pricing, allowing you to select the plan that suits your budget and needs. Plus, you can try it out for free.


  • Spelling and grammar accuracy 8/10: Copysmith uses AI-powered algorithms to identify and correct spelling and grammar errors and suggest improvements to the writing style. 
  • Fact check capabilities 1/10: Copysmith does not have fact-checking capabilities. It is focused solely on improving the text’s writing style and grammar.
  • Price 7/10: Copysmith offers a range of pricing plans, including a starter version with limited functionalities and a team version with more advanced features.
  • Time effectiveness 9/10: Copysmith’s AI-powered algorithms work very well, providing suggestions for improvements in a matter of seconds. 

We’ve been using Copysmith a lot lately, and we’ve found it to be an excellent tool for generating top-notch content when you need it.

One of the things we love about it is its advanced AI technology and templates, making it incredibly versatile for content creators and businesses. 

Plus, the built-in editor and integration with popular writing tools and plagiarism checker make the whole process seamless.

Copysmith's main page



Who’s it for?

Writesonic is designed for content creators, copywriters, and marketing teams who want to have a smooth-running writing process and craft exceptional, engaging content. It’s ideal for small to medium-sized businesses and even individuals.


  • Uses advanced AI technology to produce several formats of content
  • Offers a variety of tones and styles to match the user’s brand voice
  • Provides a built-in editor to refine and edit generated content
  • Offers a content brief feature to guide the user in creating effective and concise content
  • Provides analytics to track the performance of generated content


  • May not be ideal for highly technical or specialized writing
  • Requires a learning curve to get the most out of its features


Writesonic pricing options are designed to give you flexibility:

  • Free Plan: Up to 10,000 words for free
  • Long-Form Plan: Starts at $12.67/month
  • Custom Plan: Pricing is customized based on specific needs

You can get a discount by paying for Writesonic annually. Plus, you can try it out for free for seven days before deciding to pay for a plan.


Spelling and grammar accuracy 7/10: WriteSonic’s AI technology can produce exceptional content but may require editing and fine-tuning to ensure spelling and grammar accuracy. 

Fact check capabilities 1/10: WriteSonic does not have fact-checking capabilities, unfortunately.

Price 8/10: The pricing may be affordable for small businesses and individuals but may increase based on the number of words generated. 

Time effectiveness 9/10: WriteSonic’s AI technology has the capability to swiftly and competently produce content, which can save valuable time.

In our experience, Writesonic is a versatile tool for developing outstanding content quickly and efficiently. While it may not be the best option for technical or specialized writing, its advanced AI technology offers various tones and styles, making it ideal for content creators and marketing teams. 

With its built-in editor, content brief feature, and analytics, it’s easy to refine and track the performance of your content. 

Writesonic main page



Who’s it for?

WordAI is designed for content creators, copywriters, and marketers who want to produce unique, excellent content quickly and easily. It’s suitable for businesses of all sizes, including enterprise-level organizations and individuals.


  • Supports multiple languages
  • Provides options for fine-tuning content based on style, tone, and target audience
  • Integrates seamlessly with popular tools
  • Offers a 3-day trial period.


  • Higher pricing compared to some of its competitors
  • Limited free trial version
  • Some users report occasional inaccuracies in the output


WordAI offers three different pricing plans:

  • Monthly Turing Plan: $57/month
  • Yearly Turing Plan: $27/month (billed annually)
  • Enterprise: Custom

Take advantage of the free trial offered to test it out for yourself


  • Spelling and grammar accuracy 9/10: WordAI employs sophisticated AI technology to promptly and effectively produce top-notch content that has exceptional precision in terms of spelling and grammar.
  • Fact check capabilities 1/10: WordAI does not have fact-checking capabilities. It’s important to verify the accuracy of the information generated by the tool independently.
  • Price 7/10: The pricing may be a bit higher than some other AI writing tools, but its accuracy and quality may be worth it. 
  • Time effectiveness 8/10: WordAI’s AI technology helps support content quality whilst also helping users produce large amounts of content quickly.

While WordAI is an accurate and efficient AI writing tool, it may not be the best option for fact-checking and has a higher price point compared to other tools on the market. However, it’s a valuable investment for general content creation as it produces virtually error-free content.

Despite the pricing, if you’re looking for a tool that offers a range of features and can keep up with the competition, WordAI is definitely worth considering.

WordAI tools



Who’s it for?

Copymatic is a versatile tool that can benefit entrepreneurs, marketers, and businesses of all sizes. Its ability to generate persuasive copy for various purposes makes it especially useful for those who need more time or expertise to create engaging content from scratch.


  • AI-powered copywriting that learns from user feedback
  • Generates persuasive and compelling copy for various purposes
  • Offers a user-friendly interface and easy-to-use templates
  • Provides a content brief feature to help users provide relevant information for the copy
  • Offers a free plan for users to test the tool’s features


  • Limited customization options compared to some of its competitors
  • Higher pricing compared to some other copywriting tools available
  • Limited integrations with other third-party tools


  • Pro Plan: $19 per month, allows unlimited content for 1 user
  • Team Plan: $32 per month, allows up to 5 users
  • Enterprise Plan: Designed for teams and costs $66 per month for 25 users.

With their free trial, you’ll get 10 credits that can generate up to 1000 words of content, so you’ll know before you buy.


  • Spelling and grammar accuracy 8/10: Copymatic uses advanced AI algorithms to ensure the accuracy of spelling and grammar in generated content.
  • Fact check capabilities 1/10: Copymatic does not have built-in fact-checking capabilities.
  • Price 8/10: Copymatic offers a variety of pricing plans that can be suitable for all types of users, and it’s quite competitive with the other tools on the market.
  • Time effectiveness 9/10: Copymatic’s AI technology can generate content swiftly and with amazing results

Copymatic is a helpful tool that can create content efficiently and regularly. It works by generating text based on the information you give it. However, its usefulness depends on what you need it for.

If you need to make lots of content all the time, then Copymatic can save you time and energy. But if you want content that’s unique or creative, then it might not be the best choice.

Also, we should think about the quality of the content that Copymatic makes. Even though it can create text that’s correct and accurate, it might not sound like it’s written by a real person and miss the right tonality.

Copymatic entire process.



Who’s it for?

Also called Hey Friday, Friday is an AI writing tool for bloggers, content marketers, and social media managers. The AI-generated content is optimized, and its format meets SEO requirements, saving time and energy.

It’s ideal for those with tight deadlines, high volumes of content to produce, and those seeking to overcome writer’s block.


  • Offers a variety of features to rationalize workflows; integrates with tools like Google Drive, Trello, and Slack
  • Provides automated workflows to reduce manual work and increase productivity
  • Offers built-in templates for common workflows like onboarding, project management, and team feedback
  • Provides advanced search and tagging features to find and organize files and tasks easily
  • Offers a daily planner feature to prioritize tasks and track progress


  • Limited customizability for templates and workflows
  • Some users may find the interface overwhelming


In addition to a free trial that allows you 20 generations, there are two paid plans suitable depending on your needs:

PRO: $189/year, 200,000 words

POWER: $399/year, unlimited words

You are offered a 7-day free trial for all the paid plans and a 5-day money-back guarantee.


  • Spelling and grammar accuracy 9/10: Friday uses advanced AI algorithms to ensure the accuracy of spelling and grammar in generated content. 
  • Fact check capabilities 1/10: Friday does not have built-in fact-checking options.
  • Price 9/10: This pricing is quite affordable, especially for small businesses and individuals. Plus, the free trial lets you get a feel for the tool before you commit.
  • Time effectiveness 9/10: Friday’s AI technology reduces the time and effort required in the writing process. The platform empowers creators to focus on other essential tasks.

While it may not be able to fact-check, similar to the other tools we’ve already discussed, it seems accurate and efficient. Its pricing is affordable, and its maintains quality after multiple generations.

We liked how Friday is so simple to use – especially the automatic workflows, tool integrations, and built-in templates. On top of that, the advanced search and tagging and a daily planner feature keep users organized and on track.

Overall, Friday is a solid choice for those looking to start content marketing.

Friday template section


Who’s it for?

Hypotenuse, as mentioned, is a writing instrument that has the capacity to assist both companies and individuals with the effortless production of excellent copy. It’s perfect for content marketers, copywriters, and social media managers who need to produce engaging and persuasive text.

By automating the writing process, Hypotenuse can save users time and improve their content creation efforts.


  • Offers a variety of content tones and styles to match the user’s brand voice
  • Allows for customization of generated content based on keywords, phrases, and more
  • Provides a built-in editor to refine and edit generated content
  • Offers a content brief feature for guidance


  • May not be ideal for highly technical or specialized writing
  • Limited customization options compared to some of its competitors


Hypotenuse AI Writing Assistant offers different pricing plans to suit your needs.

  • Standard Plan: $29 per month, ~25.000 words
  • Pro Plan: 59 per month, ~87.500 words

Both plans come with a 7-day free trial, so you can try before you buy, and they don’t ask for a credit card upfront.


  • Spelling and grammar accuracy 9/10 – Hypotenuse uses advanced AI algorithms to ensure high accuracy in spelling and grammar.
  • Fact check capabilities 8/10 – Hypotenuse does have some fact-checking capabilities, but it may not be as robust as some other AI writing tools.
  • Price 7/10 – Hypotenuse offers a range of pricing plans, but they may be more expensive than others.
  • Time effectiveness 9/10 – Hypotenuse produces content easily and accurately, with features like a content brief and a built-in editor to streamline the writing process.

Hypotenuse performs well in spelling and grammar accuracy and time effectiveness and has decent fact-checking capabilities. However, it may come at a higher price point compared to other AI writing tools.

We were impressed by Hypotenuse’s ability to generate high-quality content quickly using advanced AI technology. With a variety of content styles available, it’s a versatile tool for any content creator – from creating ad copy to social media posts to landing pages.

What sets Hypotenuse apart is its built-in editor, which allows you to refine the generated content to meet your specific needs. Additionally, the analytics feature is extremely helpful in tracking the performance of your content.

Hypotenuse AI options


Who’s it for?

Scalenut is ideal for small to medium-sized businesses and marketing teams who need to create a large amount of solid content regularly. It’s also suitable for freelance writers and content creators who want to simplify and upgrade their writing process.


  • Generates content much faster than humans due to its advanced algorithms
  • Checks for grammatical errors, spelling mistakes, and other common writing issues
  • Cost-effective solution for writers struggling with grammar
  • Allows users to select the tone, style, and vocabulary that best suits their writing style
  • Has a user-friendly interface, making it easy for anyone to use


  • Offers limited features compared to other software in the market
  • Doesn’t have a mobile application, which can be inconvenient for users
  • Difficulties simplifying processes and workflows


  • Essential Plan: $39/user/month
  • Growth Plan: $79/user/month
  • Pro Plan: $149/user/month

All plans come with a 7-day free trial. 


  • Spelling and grammar accuracy 8/10 – Scalenut utilizes advanced AI technology to generate accurate spelling and grammar content. However, as with any AI tool, some fine-tuning and editing may be required to achieve the desired results.
  • Fact check capabilities 7/10 – While Scalenut can generate quality content, it may not be able to fact-check in the same way a human editor or writer can. It is recommended to review and verify any information generated by the tool.
  • Price 9/10 – Scalenut offers flexible pricing starting at an affordable rate for individuals and small businesses, with integration options available for larger teams. The pricing is competitive.
  • Time effectiveness 8/10 – Scalenut’s AI technology enables users to generate content quickly and efficiently, reducing the time and effort required for manual writing. However, editing and fine-tuning may be required, impacting time effectiveness.

Scalenut is a really handy AI copywriting tool. It checks for spelling, grammar, and other writing mistakes, and you can easily customize the tone, style, and vocabulary to fit your writing needs.

One of the great things about Scalenut is that it’s very affordable, and the interface is really easy to use. However, it doesn’t have quite as many features as some other software options out there, and unfortunately, there’s no mobile app available at this time.

While Scalenut can generate accurate content, it’s always a good idea to give it a quick read-through and fact-check to make sure everything is in order.

Overall, Scalenut is quite a helpful tool.

Scalenut Research Section



Who’s it for?

Rytr is a versatile AI writing tool that caters to businesses of all sizes, marketers, bloggers, freelancers, and individuals looking to streamline their content creation process. It’s also ideal for those who want to leverage their existing content and create content in different languages.


  • Saves time and effort by automating writing tasks
  • Provides suggestions and improvements to enhance writing quality
  • Helps users generate new ideas and overcome writer’s block
  • Supports multiple languages and writing styles
  • Offers a simple interface for easy and efficient use
  • Offers a free trial with 5,000 characters per month


  • Rytr’s content may be formulaic and need more originality
  • Users have limited tone, style, and structure control
  • It might produce inaccurate content, especially for technical or complex subjects

Overall, Rytr may not be the best choice for users who require high levels of creativity, customization, accuracy, and support.


Rytr offers several pricing plans:

  • Free Plan: $0/month, for 10,000 characters per month
  • Pro Plan: $9/month, includes 100,000 characters per month.
  • Team Plan: $29/month, unlimited characters.


  • Spelling and grammar accuracy 8/10: The end result may have some errors that need to be edited afterward to make it perfect.
  • Fact check capabilities 5/10 Rytr does not have explicit fact-checking capabilities but can generate content based on given prompts or topics. The accuracy of the content will depend on the accuracy of the provided information.
  • Price 8/10: The Pro Plan balances affordability and features, making it a great choice for many users. The Team Plan is ideal for larger organizations. Additionally, the free plan is suitable for those just starting.
  • Time effectiveness 9/10: With Rytr, users can quickly generate content, freeing time to focus on other tasks. Plus, they can refine and edit the generated content in real-time to ensure it meets their needs.

After using Rytr, we must say that it’s a powerful and popular AI writing tool we highly recommend. Its features are easy to use, generally accurate, and versatile, making it a valuable tool for businesses and individuals. Moreover, its reasonable and flexible pricing makes it accessible to everyone.

Of course, like any AI tool, Rytr’s accuracy could be better. However, this doesn’t detract from its usefulness in generating high-quality content. Overall, if you’re looking for a dependable choice for content creation and even editing existing content, Rytr is worth considering.

Rytr's main features


Article Forge

Who’s it for?

Article Forge is designed for content marketers, bloggers, and SEO professionals who want to create high-quality articles quickly and easily. It’s ideal for businesses of all sizes, from small startups to large enterprises.


  • Saves time by generating unique content in seconds
  • Provides high-quality content that is SEO-optimized and plagiarism-free
  • Offers a user-friendly interface
  • Allows customization of content based on specific requirements and target audience
  • Supports multiple languages


  • Users can’t control the content’s tone, style, and voice
  • Article Forge uses a limited number of sources for its research
  • The articles can have grammatical errors or be hard to read


Article Forge offers two pricing plans:

  • Monthly Plan: This plan starts at $13/month for 25,000 words and goes up to 500,000 words.
  • Business Plan: All standard plan features, with unlimited users and an account manager

Both plans come with a 30-day money-back guarantee.


  • Spelling and grammar accuracy: 7/10 – Article Forge uses AI to generate content, which can produce some errors in spelling and grammar. However, it includes a built-in editor to refine and edit the generated content.
  • Fact check capabilities: 5/10 – While Article Forge can provide information on a given topic, it fails to fact-check the information provided. It’s up to the user to verify the accuracy of the content.
  • Price: 8/10 – Article Forge offers various pricing plans, starting at $57 monthly. The cost may increase based on the number of articles generated, but it may be affordable for small businesses and individuals.
  • Time effectiveness: 9/10 – Users can create content quickly and easily using its intuitive interface and customization options, although some editing may be required later on.

Article Forge is an AI-powered copywriting tool that generates SEO-optimized, unique, and plagiarism-free content like articles, ad copy, blog posts, and product descriptions.

Its user-friendly interface makes it easy to use and create content quickly, saving time and resources.

However, the generated content’s tone, style, and voice cannot be controlled, and the limited sources used for research may lead to inaccuracies. Although Article Forge’s pricing plans are affordable, the content may require editing and fact-checking.

Article Forge new article creation



Who’s it for?

ChatGPT helps users improve their writing skills and overcome writer’s block. It generates prompts, suggests content, and gives feedback on grammar and style. Its conversational interface makes it easy to interact with the AI copywriting tool, ask questions, and receive personalized prompts based on interests and needs.


  • Provides a quick and efficient way to generate content on various topics
  • It can help you to overcome writer’s block and get ideas
  • Reduces the need for extensive research and brainstorming
  • It’s extremely versatile and adaptable


  • The content may not always be high quality and may require significant editing
  • Lacks specific knowledge, terminology, and expertise
  • May not be able to capture the one or voice for a unique piece of writing
  • Fails to provide the same level of creativity or originality as a human writer


ChatGPT is an AI writing assistant available to everyone for free as an open-source tool. However, there is also a subscription-based service that starts at $20 per month. By subscribing, you can access the following benefits:

  1. High availability, even during peak demand
  2. Faster response speed to improve your writing efficiency
  3. Priority access to new features to stay up to date with AI writing technology advancements

Whether you choose the free version or the subscription-based service, you will likely use ChatGPT a lot.


  • Spelling and grammar accuracy 9/10 – ChatGPT’s spelling and grammar accuracy is generally very high, thanks to its advanced natural language processing capabilities. However, like all AI models, there may be occasional errors or mistakes.
  • Fact check capabilities 7/10 – ChatGPT has access to vast information and can provide accurate and reliable information on various topics. However, as an AI model, it may not always be able to verify the accuracy of the information it provides.
  • Price 8/10 – ChatGPT Plus is sold at $20/month. It is typically accessed via API or other interfaces, which may have associated costs.
  • Time effectiveness 9/10 – ChatGPT is extremely time-effective, generating text or answering questions in seconds or less.

We had a fantastic experience with ChatGPT! It’s an impressive AI language model that quickly delivers accurate and engaging content. We love how it uses advanced AI technology to generate high-quality content that can be customized to fit a specific tone or style. 

Although it takes a good prompt to get started, with practice, you can get the hang of it. Additionally, the history feature is pretty nice as it helps to track previous content generated.

ChatGPT prompt result


Tools comparison

AI copywriting tools score board


The above table shows a list of AI-powered writing tools ranked by their total score, which is calculated based on their spelling and grammar accuracy, fact-check capabilities, price, and time effectiveness. 

The tools with the highest total scores are ChatGPT and Hypotenuse, both with a score of 33. Scalenut comes in third with an overall score of 32. WordTune, Copysmith, WordAI, and Writesonic all tie for last place with a score of 25.

Guidance on Selecting the Right Tool

Selecting the most suitable AI copywriting tool depends on various factors. Here’s a guide to help you make an informed decision:

Understand Your Requirements

  • Content Type: Are you creating blogs, social media posts, or technical articles? Tools with strengths in your content area should be prioritized.
  • Volume: If you need to produce large quantities of content, look for a tool with efficient bulk content generation capabilities.

Consider Your Team Size and Expertise

  • Ease of Use: Smaller teams or solo entrepreneurs might prefer tools with intuitive interfaces and minimal learning curves.
  • Advanced Features: Larger teams or those with specific needs might need more sophisticated options like SEO optimization or multilingual support.

Evaluate Cost Against Budget

  • Free Trials and Plans: Experiment with tools that offer free trials to understand their capabilities before investing.
  • Scalability: Consider if the tool’s pricing plans scale appropriately with your business growth.

Check for Integration and Compatibility

  • Ensure the tool integrates seamlessly with your existing content management systems, CRM, or other essential platforms.

Support and Community

  • Access to a strong support network and an active user community can be invaluable for troubleshooting and best practice sharing.

By considering these factors, you can choose an AI copywriting tool that not only fits your immediate needs but also supports your long-term content strategy.

Comparison sheet:

Best forContent creatorsDiverse contentMarketing teamsEvery kind of writer
Total Score33/4033/4032/4028/40
ProsRapid content creation, versatilityCustomizable tones and stylesUser-friendly interface, advanced featuresFull, optimized, and high-quality articles produced in minutes
ConsLess suited for technical writingRequires editing, lacks specific knowledgeLimited features, learning curveDon’t offer a free version
Price$29/mo$20/mo (Plus plan)$39/moStarting at $85/mo
Spelling & Grammar Acc.9/109/108/109/10
Fact-check Capabilities8/107/107/101/10
Time Effectiveness9/109/108/109/10

Instructions for Replication:

  • Open a New Spreadsheet: Start a new file in Excel or Google Sheets.
  • Input the Headers and Criteria: Copy the headers (Criteria, Hypotenuse, ChatGPT, etc.) and row titles (Best for, Total Score, Pros, etc.) as shown.
  • Fill in the Data: Enter the provided data under each corresponding tool for each criterion.
  • Format for Clarity: Use text formatting such as bold or italics for emphasis where needed, and adjust the sizing for readability.

How does AI copywriting software work?

If you’re looking for a way to create written content quickly and easily, AI copywriting software may be just what you need. Here’s how it works:

  1. Give it a topic or prompt: To get started, simply give the AI copywriting software a topic or prompt for your content. This could be anything from a blog post idea to ad copy to a product description.
  2. Select your tone and style: Next, select the tone and style of writing you want for your content. Do you want it to be informative or conversational? Professional or casual? This will help the software generate content that fits your desired style.
  3. Let the software generate content: Once you’ve given the software your topic and selected your tone and style, it will generate content for you. This content will include relevant information, quotes, and statistics, all tailored to your desired tone and style.
  4. Edit and refine as needed: While the content generated by the software will be a great starting point, you’ll likely need to edit and refine it to create a polished final product. This is where you can add your own voice and perspective to the content as well as fact-check.
  5. Get suggestions for headlines and subheadings: Some AI copywriting tools may even offer suggestions for headlines, subheadings, meta descriptions, and other elements to help you create a complete and professional article or blog post.

Overall, AI copywriting software is a great tool for anyone who wants to quickly create high-quality written ad copy, blog posts, landing pages, and any other type of content without spending hours researching and writing. So, why not give it a try?

What can AI copywriting tools be used for?

AI copywriting tools are versatile and can be beneficial for various individuals and businesses. Here are some of the primary applications of these tools:

Writing social media posts

Social media is a critical component of any business or individual’s online presence. However, creating compelling and engaging social media posts can be time-consuming and challenging. 

AI copywriting tools can help by quickly and efficiently creating posts that resonate with your audience. This is particularly useful for those who need to post frequently but don’t have the time or resources to dedicate to social media management.

Generating Ideas

With the vast amount of content available online, it’s becoming increasingly challenging to come up with fresh and original ideas for written content.

However, AI copywriting tools can help you overcome this challenge by analyzing data and providing suggestions for topics, headlines, and subheadings. 

This approach is particularly useful for writers, bloggers, and marketers seeking inspiration for their content and striving to differentiate themselves from their competitors.

Translating content

It’s amazing how much technology has changed the way we communicate. These tools can translate content into different languages quickly and accurately, which can be a lifesaver for businesses or individuals who need to reach out to clients or customers who speak a different language. 

Leveraging AI can save time and money while ensuring that your message is clear and effective.

Drafting emails

Writing effective and personalized emails is essential to any sales or customer service role. However, it can be time-consuming and exhausting, especially when you have a lot of emails to send. 

With email drafting tools, you can streamline this process and send personalized emails to each recipient in record time. You’re also able to connect with your customers on a deeper level.

Customer service chatbots

Chatbots have become an increasingly popular way for businesses to provide fast and efficient customer service. 

As you make use of AI tools, businesses can create chatbots that are not only responsive but also helpful and personalized. This approach is particularly useful for businesses that receive a large volume of customer inquiries, allowing them to provide timely support without overwhelming their customer service team

Optimizing content for search engines

In today’s digital landscape, optimizing content for search engines is essential for any business or content creator. With AI tools, this process can be streamlined and made more efficient. 

These tools analyze keywords and offer suggestions on how to improve the content’s ranking, helping businesses and marketers drive more organic traffic to their websites and generate more leads.

Robot using a computer to play


The downsides to AI copywriting tools

AI tools offer many benefits, but they also have some limitations. Let’s explore the main drawbacks of using an AI copywriting tool:

Limited creativity

AI tools are undoubtedly useful, but they do have one notable drawback: they often lack the creativity and originality of human writing. 

They fail to have the same impact or resonance as content written by a human, especially with long-form content where the repetitive nature is apparent.

This can be a challenge for businesses or individuals looking to differentiate themselves through their writing.

Lack of emotion and tone

One of the major limitations of AI copywriting tools is their inability to convey emotions or tone effectively.

While the content generated by these tools may be of high quality, it may lack the human touch that makes writing so compelling and engaging. 

This can challenge businesses or individuals seeking to build a rapport with their audience through their writing.

Limited understanding of context

AI copywriting tools may have a limited understanding of context. They may not be able to consider the specific context in which the AI-generated content is created, such as the intended audience or the purpose of the content. 

As a result, the generated content may be irrelevant, confusing, or even inappropriate for its intended audience.

Cost and availability

While AI copywriting tools offer many benefits, they do come with limitations and considerations. One major consideration is the cost of the tool itself. 

Depending on the tool, some AI copywriting software can be expensive, especially for individuals or small businesses operating on a tight budget.

Sad robot playing in the water



AI copywriting tools have emerged as a game-changer for individuals and businesses alike, providing a quicker and more efficient way to create quality content. 

We have explored the various applications of these tools, ranging from drafting emails to generating fresh ideas and optimizing content for search engines. 

Although these tools come with some limitations, such as the possibility of errors and lack of creativity, they can still be a valuable asset if used correctly.

To make the most out of these tools, we encourage you to experiment with different AI copywriting tools and find the ones that work best for your needs. 


What’s the best AI copywriting tool?

To choose the best AI copywriting tool, you need to consider your specific needs and preferences. Based on our ratings, ChatGPT and Scalenut are our two favorites.

What can AI copywriting tools be used for?

Various purposes. This includes writing social media posts, generating ideas, translating content, drafting emails, optimizing content for search engines, editing existing content, ad copy, meta descriptions, product descriptions, website copy, and so much more.

How much do AI copywriting tools cost?

The cost of AI copywriting tools varies depending on the tool and your chosen pricing plan. Some tools offer free plans with limited features, while others charge a monthly or annual fee. Prices typically range from around $9 to $149 per month.

What are some of the limitations of AI copywriting tools?

AI copywriting tools may make errors, lack creativity, or miss important context. Also, some tools may need editing and refinement to produce quality content. But, we can minimize these limitations by using the tools correctly and following best practices.