AI has indeed come a long way from its humble and hesitant beginnings. When AI writing tools were initially introduced, the general verdict was extremely negative.
However, since launching in November 2022, the natural language processing software ChatGPT, powered by GPT-3, has grabbed countless headlines around the world, such as:
- South Park Creators Use ChatGPT To Co-Write Episode About AI
- ChatGPT launches boom in AI-written e-books on Amazon
- The ultimate homework cheat? How teachers are facing up to ChatGPT
- How ChatGPT could turbo charge fake news
Coupled with the fact ChatGPT garnered a record-breaking 100 million users in a mere two months, all eyes now seem to be firmly focused on AI technology.
But the big question is; what are the potential perks of AI content generators for your business? Come with us as we take a deep dive into the 5 greatest benefits of using artificial intelligence and how they can improve your content strategy.
The 5 greatest benefits of AI writing
With the world of tech about to change with the dawn of AI technology, we want to explore the five major benefits using AI writing tools can have on your business.
1. Create content in less time
While this does seem initially impressive, it is important to remember that this does not take into account; research, search engine optimization, locating images, formatting, alt-text, and editing. It is safe to say that this entire writing process can take an extraordinarily long time.
In stark contrast, AI writers can produce content in mere seconds, leaving their human counterparts in the dust. For instance, the AI content writing tool, Writesonic, can generate 1500 words in a minute.
So, in the time a human writer can write one blog, AI technology can create countless pieces of content.
This streamlined approach to content creation can maximize your company’s workflow, allowing employees to undertake other essential tasks. In fact, 64% of content marketing teams are currently using AI to improve workflow, with a further 20% planning to incorporate these tools into their content strategy.
2. Less expensive than a copywriting team
According to Glassdoor, the average annual salary of a content creator is $49,527 but can range between $32,000 to $78,000. Admittedly, bloggers most definitely earn this salary as their role involves countless hours of research, writing, and editing.
However, it is undeniable that their salaries make a significant dent in a company’s overall budget. This is especially true when one considers that most teams consist of 4-5 writers, which would amount to an overall total of $247,635. That is nearly a quarter of a million dollars on copywriting alone.
This is even before we take into account the other members of a content writing team. Darina Lynkova of Reach Marketing believes a team should have at least ten roles. Lynkova states that:
“The perfect team should include five content creators, one senior editor, a QA/proofreader, a junior developer to publish the content and take care of technical issues, an SEO specialist to provide a quality keyword research and performance analysis, and a content manager to overlook the process and come up with hot topics.”
It is safe to say the cost of building a high-quality content team is incredibly costly. In comparison, the pricing of AI writing tools is minimal. Take a look at the table below to discover the cost of some of the most popular tools around.
|Ai writing tool
|Pricing (per month)
It is important to note that many of these tools have personalized plans that come at a custom cost, visit their websites to find out more.
3. Better content is a few clicks away
Grammarly took a look at the average amount of grammatical and spelling mistakes writers make in different types of content. Take a look at the shocking results.
|Mistakes per 100 words
|Social media content
This means that the average blog of 1376 words will contain roughly 108.23 mistakes. But what effect can this have on your business?
- Crawlers: While Google has stated that spelling and grammar have no direct relation to their search engine ranking algorithm, crawlers may struggle to categorize low-quality content. This could result in your content ranking lower on search engine result pages.
- Bounce rate: A study found that the bounce rate on landing pages containing spelling and grammatical errors was an outstanding 85%.
- Loss of custom: 59% of consumers would not use a business with abysmal grammar and spelling in its website or marketing material.
- Brand awareness: In total, 97% of consumers state that grammatical errors influence their overall view of a business.
Mary Norris, The New Yorker’s self-titled comma queen, summarizes the negative effect that poor grammar and spelling can have best when she stated:
“The English language is full of words that are just waiting to be misspelled, and the world is full of sticklers, ready to pounce.”
AI writing software known as grammar checkers is the solution to your company’s proofreading woes. Writing assistants such as Grammarly automatically scours your content for mistakes or areas of improvement and then offers suggestions to create the best content possible.
Grammarly can be used as a handy browser extension which is compatible with over 500,000 websites and apps. This means that whether you are crafting the perfect social media post or writing your latest blog, Grammarly will always be on hand to help make your content error-free.
While the major benefit of these proofreading tools is to create grammatically accurate content, they also are proven to cut down the time taken on editing drastically. Grammarly is estimated to save a ‘notable amount of time’ for 63% of its users.
4. Streamline the SEO process
Have you been trying everything to rank your website at the top of search engine result pages with little success?
This seems a common problem in the industry; a total of 67% of content teams believe that their SEO strategy is only ‘somewhat successful’. And with SEO taking anywhere between 3-12 hours a week, depending on the size of your website, ‘somewhat successful’ does not cut it.
A new breed of AI writing tool that focuses on SEO could be the answer to your lackluster SERP ranking. SEO.ai is the leading tool in this field and can effectively streamline the search engine optimization process. In fact, their website proudly claims that their tech is 10x faster than a human at SEO tasks.
This incredible tool automates keyword research by generating words that are optimized to attract your target audience. It will then create a real-time SEO score to work towards that reflects the current SEO landscape of your targeted keyword.
From here, simply answer some basic questions to aid the artificial intelligence in creating the perfect blog, such as:
- Who is your target audience?
- What is the tone of voice?
- What type of content are you writing?
Now, you can sit back and relax while you select a suggested title for the AI writing assistant to begin crafting a keyword-rich blog. Simply fill in an instruction or select a preset option from the list for the AI to perform. The list includes instructions to:
- Suggest titles
- Write an introduction
- List facts
Alternatively, there is an option labeled ‘just write more’ which will prompt the AI to write a section under subheadings.
5. The end of writer’s block
How many times have you been faced with a blank screen staring back at you? The hours tick by at an unbelievable rate, but progress on your latest blog has ground to a halt. You are not alone; around 78% of people have experienced some form of writer’s block.
Without a dedicated plan or structure, crafting engaging content about an unknown topic is undeniably difficult. Forget the countless hours of unsuccessful brainstorming and research; we want to introduce you to the ultimate template, AI generated content.
One common criticism of AI writing is the need for human intervention. As Nick Duncan, CEO of ContentBot, states:
“The AI is getting the foundation done, but then you’re adding in the quality stuff on top of that, where it fits in well.”
Duncan expresses how artificial intelligence does the ‘creative heavy lifting’ by creating an outline that writers can add their own ‘expertise over that content as another layer’.
Once the AI technology has made a basic blog outline, it is time to enlist your fine writing skills to improve and refine the content. This includes adding:
- Your own unique writing style, voice, and tone
- Additional information and expanding content
- Internal links
- Facts and statistics
- Video content
Will you use AI writing tools?
So, are we living in the dawn of the machines? Are businesses across the globe about to be overrun by artificial intelligence? Well, no.
Instead, we are hurtling towards a world where humans and AI can productively co-exist and collaborate. No, human writers will not be replaced, but the potential benefits of AI implementation in content writing are astronomical.
So, while we understand your concerns and hesitancy, it is time for you to embrace AI and discover its many benefits to your company.
Check out our https://topapps.ai/ top directory of top-tier apps, which lists the very best writing tools available for you to use right now.