AI Web Development: How to Revolutionize Your Site

Artificial intelligence is changing how professionals work in every industry. From improving efficiency to upskilling employees, AI technology can help all kinds of businesses.

So, when it comes to technical skills like coding, design, and optimization needed in web development, AI can be the solution. Especially if your business is a startup without a full team.

We’re going to take a look at how this tech can be used and the best tools to get started. So, sit back and relax. You’ll be a pro web developer in no time. 

How AI can be used for web development

Let’s dive straight in and find out what AI web development can do and how it can benefit your team and your customers. 

Improve the user experience

AI in web development can be used to improve the user interface, which has a positive effect on the customer experience and, therefore, customer engagement. Ultimately, this is likely to decrease your bounce rate and increase your conversions. 

Check out the following ways you can use AI to do just that:

  1. Personalized experiences: AI can be used to create personalized user experiences based on their behavior on your website. For example, if a customer frequently visits a particular section of the site, AI can be used to display content that is relevant to that user’s interests.
  2. Voice assistants: AI-powered voice assistants, such as Siri from Apple and Alexa from Amazon, can be used to provide a hands-free user experience. Customers can interact with the website using voice commands, making it easier to navigate multiple pages  and find what they are looking for. This can improve the overall experience, especially for users with disabilities or those who prefer a hands-free approach.
  3. Intelligent search: AI search engines can be used to provide more accurate and relevant search results. Artificial intelligence software can analyze the user’s search query and provide recommendations based on their preferences. This can help users find the web pages they are looking for quickly and easily.
  4. Predictive analytics: AI-powered predictive analytics can provide personalized recommendations to users. This can let you analyze the user’s behavior and preferences to provide personalized recommendations for products, content, and services. This then improves a customer’s experience by providing relevant recommendations and content.
  5. Chatbots: Chatbots are becoming increasingly popular, and AI can be used to create intelligent chatbots that can interact with customers. They can be used to answer customer queries, provide support, and even make recommendations based on the customer’s previous interactions with the website.
Chatbots and AI: Two types of engagement. Infographic that shows a robot between two phones, one is titles Task Oriented, the other is titles Data-drive and predictive.

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Streamline web design

Website design requires a lot of time, expertise, and effort to get right. From coding to sketching designs, you’ll need a team of expert web developers bon board to help out. However, AI can make web design accessible to more people and streamline the process. Check out the top ways below:

  1. Automated design generation: AI can be used to automate the design generation process. It can analyze the website’s purpose, target audience, and other design elements to create a design that is aesthetically pleasing and functional. This can save time and effort while ensuring that everything is user-friendly and meets the website’s objectives.
  2. Color scheme generation: Need to generate color schemes for a website? The AI-powered software can analyze the website’s purpose and target audience to create a color scheme that is visually appealing and effective in communicating the brand’s message.
  3. Layout optimization: AI software can optimize the website’s layout. AI-powered software can analyze the website’s content and design elements to create a layout that is easy to navigate and visually appealing based on user preferences. This can improve the user experience and increase engagement.
  4. A/B testing: AI can analyze user behavior and preferences to identify which design elements are most effective in achieving the website’s objectives through the implementation of A/B testing. This can help designers optimize the website’s design and improve its effectiveness.
  5. Responsive design: AI can analyze the user’s device and screen size to create a design that is optimized for that device. This can increase engagement and conversions.
Drawing of a brain in the center with various hexagons surrounding it with subjects inside them, like voice recognition, machine learning, and analytics.

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Optimization 

We know the internet is a crowded space. There are millions of websites, all fighting to rank on the first page of search results. So, how do you make sure your site is showing up on the SERPs? The key, as many web developers will tell you, is optimization. 

Check out how AI can help you out: 

  1. Code optimization: By analyzing the code, AI can identify areas for optimization. This can help developers improve the website’s performance and reduce load times. AI can also automate the code optimization process, saving developers time and effort.
  2. Bug detection: From analyzing the code, AI can also identify potential bugs and errors. This can help developers identify and fix issues before they affect the user experience.
  3. Content generation and optimization: There are plenty of AI-powered content generation tools that can create high-quality, relevant, and engaging content for websites. Natural language processing (NLP) algorithms can analyze existing content and user behavior to optimize headlines, meta tags, and other elements for improved search engine visibility.
  4. User behavior analysis: AI algorithms can analyze vast amounts of user data, such as clickstreams, mouse movements, and session durations, to gain insights into user behavior patterns. This analysis can help identify areas of improvement, optimize conversion funnels, and enhance user engagement.
  5. Search Engine Optimization (SEO): AI algorithms can analyze search engine ranking factors and user intent to optimize a website’s content and structure. AI tools can suggest keyword optimization, analyze competitors, and provide insights to improve website visibility and rankings in search engine results pages (SERPs).
What is data driven optimization?

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Top 5 AI tools for web development

So now you know how AI can help you develop your website, but where do you start? There has been a huge increase in AI tools available to use in the web development process, so knowing which one to invest in can be tricky. We’re going to take a look at our top 5 tools for AI web development and compare their features and prices to help kickstart your development journey. 

1. GitHub Copilot for coding

If you’re struggling to find a developer or programmer, and aren’t trained in coding yourself, then GitHub Copilot will be a lifesaver. Using simple natural language prompts from dozens of different languages, the AI can generate advanced code. This makes software development faster and easier. 

This web development company also makes coding suggestions based on your website’s context and style. You can accept, reject, or edit these recommendations, making your website development intuitive and simple. 

If you’re worried about integrating coding software into your workflow, GitHub Copilot can be used in editors like Neovim, Visual Studio, and VS Code. So, how much does a personal AI assistant for coding cost you? They have two simple, affordable plans to get you started. 

GitHub Copilot pricing plans. $10 per month for individuals, and $19 per user per month for business.

2. SurferSEO for SEO content

A key element of successful web development is creating content that ranks on search engines. In order to do this, a lot of research is necessary, which can be extremely time-consuming. That is until you start using SurferSEO. Check out their top features:

  • Keyword research: SurferSEO can suggest topic clusters of researched and appropriate keywords based on just your primary keyword. One click can replace hours of work and make your site a topical authority. 
  • Content editor: Imagine having a platform to write on that gives you a complete brief of your keyword, including how to structure it, relevant keywords, and catchy headlines. Well, this is exactly what SurferSEO’s content editor can do. It also has a plagiarism detector built-in and can suggest the optimum word count, meaning you won’t struggle to rank. 
  • Audit: It’s important to look at the content you’ve created in the past, as well as the content you’re generating now. A simple AI-powered audit can highlight articles that need a bit of TLC to rank higher and identify SEO errors on your site to update. 
  • Grow Flow: Don’t want to lose focus? Grow Flow provides you with weekly SEO insights and can provide a simple checklist of things to do in order to ensure you continue ranking and attracting organic traffic. Keep track of what’s been completed by simply marking the task as done, making sure your whole team stays on track. 

SurferSEO truly is a one-stop shop for all of your SEO needs. Investing in this AI platform will ensure your site gets seen. Admittedly, it’s a little on the pricey side, but we think it’s well worth it. Check out the pricing plans below. 

SurferSEO pricing plans: 4 different plans, basic, pro, business, and enterprise.

3. Uizard for website building

Sometimes, getting started is the most difficult element of web development. Maybe you’ve got pages and pages of sketches but are unsure how to start coding and building wireframes based on them. Thanks to Uizard’s advanced AI, you can turn your hand-drawn ideas into detailed and collaborative frameworks for your website. 

Uizard focuses on making the UX (user experience) of your site intuitive, simple, and easy to build. The platform has a huge number of templates to help start your design, or you can simply upload a screenshot of a website design, and the AI will help you edit it to your liking. 

This platform is the ultimate website builder revolutionizing the web development industry, offering solutions for prototyping, mockups, and wireframing. Luckily for you, it’s surprisingly affordable. Take a look at their three different pricing options below. 

Uizard pricing plans. Free plan, pro plan for $12 a month, and business plan for $39 a month.

4. ChatGPT for all AI assistance

Maybe you don’t need all the bells and whistles of full development platforms. If all you need is an AI assistant to advise on coding queries, answer questions, and make suggestions, then ChatGPT could be the perfect solution. 

Created by OpenAI, ChatGPT uses natural language processing to respond to prompts. While it can’t generate images or designs, it can follow conversations and offer detailed advice and information on a range of niches and topics. It can provide assistance by allowing developers to interact with the model to get code snippets, troubleshoot issues, or brainstorm solutions for specific programming problems.

This AI tool can also generate content like: 

  • Blogs 
  • Titles 
  • Product descriptions 
  • Marketing copy 

The opportunities are endless with ChatGPT, as it can respond accurately to almost any natural-language prompt. Now for the really good news… it’s free! There is a plus version which you can pay a small amount per month for, but you can access all of the features for free, so why not give it a try? 

Example of ChatGPT responding to a natural language prompt.

5. Fronty for front-end code

Want to automatically generate HTML CSS code for your web design? Something that would have previously been impossible is now a very real option. With Fronty, you can upload a screenshot or image of a design you like, and the AI will automatically generate the code to build it. 

There’s no need to know how to code with their easy online editor, where you can make changes to the style and design of your site using a simple UI. Alongside this editor, Fronty can also host your site and find the cheapest custom domain. 

This software is a real time-saver and can make web development more accessible to those without experience in coding. The good news is there’s a free option for individual users. However, if you want to upgrade, it won’t break the bank. Check out the pricing options below.

Fronty pricing plans: freemium, pro for $4.52 a month, and advanced for $9 a month.

Conclusion

So, when will AI replace web developers? The answer is never. While AI tools can help the web development process, we’ll always need our human experts.

Whether your site specializes in e-commerce, healthcare, or SaaS, incorporating AI web development can streamline your workflows and make your team more efficient. It’s important to utilize machine learning algorithms, deep learning, and NLP developments in technology to make sure you’re not getting left behind as your competitors storm forward. 

If you feel like your website could benefit from voice-based search, virtual assistants, and automation, then take a deeper dive into how AI can help you incorporate these features. But for now, check out the AI powered tools we listed. The majority of them offer free trials or a free subscription, so why not see if it’s the right move for you? 

If you want to stay up to date with the latest AI advancements, be sure to sign up for our Top Apps newsletter. In the meantime, take a look at our extensive library of AI web applications to help your development process.