Top 6 AI Tools for Ecommerce to Optimize Your Workflows

Running a business is exciting, fast-paced, and constantly changing. But like a swan on water, a lot of repetitive work goes below the surface to keep things afloat. 

As you sit there trying to make sense of numbers and poor revenue, you may ask yourself, ‘wouldn’t it be perfect if a little robot did this for me instead?’

By incorporating artificial intelligence (AI) tools into your eCommerce business, you can optimize your workflow by getting through specific tasks instantly and preserving your time and energy for when it matters. 

You don’t have to be a computer science genius either; all it takes is knowing what AI technology is best for you and signing up for free or for a monthly fee that will soon pay for itself.

Why limit yourself to just one when you can get multiple? Creating an ensemble of specialized tools allows you to optimize your workflow from start to finish. 

If you want to join the 78% of brands who have already turned to AI tools for a helping hand, here are the best ones to use in eCommerce to optimize your workflow.

  1. Wix ADI
  2. ChatGPT
  3. AdCreative.ai
  4. Namogoo
  5. Albert
  6. Klaviyo

How does AI optimize workflows?

Let’s look at 5 ways the following AI tools will optimize your eCommerce workflow.

1. Improves customer support

If your eCommerce business consists of only you or a very small team, there isn’t always time left to take care of customer inquiries, complaints, or other issues that demand attention. 

Spending hours trudging through these messages is draining work, no matter how much you value your customers. 

Chatbots, on the other hand, have no problem answering questions and complaints 24/7, not even batting an eye if they get insults hurled at them. 

Machine learning models like this are fantastic at listening and will hang on to every word. They only request information once and will never ask customers to repeat themselves. 

According to Zendesk Blog, this is extremely important as 92% of customers will favor companies that don’t make them repeat themselves.  

2. Personalizes the user experience

The fact that 52% of consumers will switch brands if communications are not personalized proves that they want to feel valued. 

AI may not have feelings (yet) but it can use machine learning algorithms to create effective, low-risk marketing campaigns based on what they learn about each customer.

They can analyze customer interactions on the site in real-time and use this information to produce product recommendations in a call-to-action (CTA), or future email marketing strategies and social media posts. 

Having AI tools personalize the customer experience lets you rest easy knowing that they are looked after, allowing you to work on other aspects of the business. 

Retaining customers is just as important as acquiring new ones, and if your current following is loyal and loves what you do, they will be more inclined to recommend the business to others. 

A phone screen showing reviews and people interacting with brands via word of mouth

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3. Predicts customer behavior

Machine learning doesn’t need a crystal ball to predict the future, just customer data. 

A human can’t keep track of every one of their customers and use what they know about them to predict their future behavior accurately.

AI tools work by closely paying attention to and documenting the behavior of new customers, including what they buy, how often they buy it, and if there is a particular point in the website that they exit. 

Having your own AI Sherlock Holmes to bring to attention small details you would never have seen is key to staying ahead of your customers. 

It can also think more like a human and apply what it knows about psychology to predict how customers will interact with your brand. 

For serious number crunching, you can use AI to compile more comprehensive information, known as big data, so that not only is every step of your customer’s journey analyzed, but it is archived securely. 

Don’t worry, big data sounds like a slog to understand, but AI can present it to you on a streamlined interface. All you have to do is listen and consider what it recommends next for your eCommerce store.

4. Create marketing strategies

Since we now know how AI can predict customers, it’s natural that it can help with marketing strategies. 

With the data collected, AI tools can forecast which marketing techniques will work best with each group and which ones won’t be as effective. This will prevent you from repeating unknown mistakes, save you money, and, best of all, retain and grow your customer base. 

It can even give you insight into the optimal times for your marketing strategy to go live by referring to when your customers are most active. 

For AI tools to really benefit your e-commerce business, combine them with your current marketing strategies. The machine learning capabilities that these tools hold will sort through previous data, creating a thorough risk report.

1. identify, 2. assess, 3. threat, 4. monitor & report.

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5. Task automation

69 days out of the year are spent doing tedious, repetitive tasks by employees, and carpal tunnel syndrome is the smallest price to pay. What makes these tasks so boring is that they take a long time and don’t require much creativity or variety – the perfect job for AI. 

Most business owners agree that figuring out pricing falls into this category. It has to be done though, because how you price your products and services significantly impacts your eCommerce business’s success. 

Keeping up with competition, inflation, and pricing trends is a lot to ask of a human, but keeping one step ahead of it is impossible. 

AI tools have all the time in the world to collate previous and current pricing data from competitors and use it to optimize your prices. 

Dynamic pricing is when you adjust your fares to make maximum profit when demand is high. For example, if you own a flower shop, you raise your prices around Valentine’s Day or Mother’s Day as you can predict there will be an increased demand for flowers. 

AI can put in the time to predict when demand will be high and then increase the prices on your online store while taking into account the marketplaces you compete with. 

1. Wix ADI

To have a successful eCommerce platform, you need a user-friendly website to accommodate the 43% of those who rely on the internet to research before they buy. 

Wix ADI (Artificial Design Intelligence) will whip up a professional, responsive, and user-friendly website that will function exactly how you want it to – but better. 

Before Wix ADI goes in and creates a website, it wants to get to know you first. You only need to answer a few questions about your business, and the machine learning will get to work and offer themes and templates that it deems most suitable. 

The options that it offers to you are pretty limited, but you can modify them with little tweaks here and there. Your website may not be the most unique on the internet, but it will have full functionality and a straightforward user interface. 

Even though this tool was released in 2016 when AI was still relatively limited in what it can do now, Wix ADI was the first to use it for website design.  

To this day, it is frequently updated and polished to make it one of the best on the market, and you can use it without draining your budget. 

Example of template options for homepage

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As with most of these AI tools, the pricing options come in packages: free, connect domain, combo, unlimited, and business & eCommerce. 

If you want to try Wix ADI without committing to spending money, the free package is exactly what you need. The downside is that you can’t have a domain name, and your website will display a Wix advert. 

Breakdown of how Wix ADI can optimize your workflow:

  • Creates a website in minutes. No need to hire a freelance web developer or attempt it yourself. Wix ADI can do it all in no time for an affordable price.
  • Maintains brand persona. Wix ADI can look at your current design elements already implemented into the business such as a logo or email header and create a website with those same images and color schemes in mind. 
  • Mobile optimization. You will save lots of trial and error with optimizing your website for mobiles if you just let Wix ADI take care of it. 

2. ChatGPT

A conversation about AI technology is not complete without the mention of ChatGPT. Released into the world by an American artificial intelligence research laboratory in 2022, ChatGPT has since made big strides in eCommerce marketing. 

What makes ChatGPT so impactful is its ability to use natural language processing (NLP) and machine learning capabilities to produce responses to prompts in human-level detail. 

To get the most out of ChatGPT, you need to know how to use it. Giving the tool precise parameters gives it a larger data pool to make patterns and produce a more accurate response. 

ChatGPT can be your very own free copywriter. It can write your product descriptions, landing pages, website content, social media posts, emails, and captions based on your instructions. 

This will significantly improve your workflow, as writing can take time, especially if you don’t enjoy it.

Homepage of ChatGPT showing a list of examples, capabilities, and limitations.

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You will still have to dedicate some time to proofreading the results, with a high chance of editing bits and pieces. ChatGPT still struggles with accuracy sometimes and will never be as up-to-date with current events and trends in the same way humans are. 

These drawbacks are only minorly inconvenient for an AI tool that is so innovative and free to use. Even if you just need some inspiration or SEO (search engine optimization) keywords, ChatGPT is a great artificial intelligence tool to have on your side. 

ChatGPT has also been fine-tuned into a variation known as ChatGPT-4 which can integrate itself into your eCommerce store and provide product recommendations and assistance to customers in real-time. 

Breakdown of how ChatGPT can optimize your workflow:

  • Produces written content. From product descriptions to catchy social media posts, ChatGPT can write it all for you. Intervene with some editing and fact-checking and you will have saved a lot of time in the long run. 
  • Does keyword research. Implementing keywords into your content creation will rank your website higher in search engines, bringing more organic traffic and opportunity for backlinks. If you are new to SEO, it is hard to know where to begin with this. 
  • Talks to customers. You cannot be there to answer every single question from customers straight away, but ChatGPT can be. With accurate, personalized help from this AI tool, customer satisfaction will increase. 

3. AdCreative.ai

As there are nearly 25 million eCommerce websites worldwide, you must have an effective marketing strategy in order to survive in this growing competition.

Combining strategy, creativity, psychology, and digital skills takes a lot of time out of your busy schedule as a business owner, but AdCreative.ai can do it in just 2 minutes.

Screenshot of possible advertising campaigns generated by AdCreative.ai

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The practice is referred to as AI-generated ad creatives, and concerns anything digital, whether that’s text, animation, or audio. Even if the little choices of font color, style, placement, or overall color scheme are out of your creative reach, AdCreative.ai will make these decisions for you.

An algorithm analyzes data produced by your previous marketing campaigns to generate possible ad creatives that are guaranteed to be more effective with a score alongside them demonstrating how likely they are to succeed.

Alongside the data produced by your current marketing history, AdCreative.ai trawls through millions of other ad creatives which have achieved high conversion rates. By using this kind of machine learning, it is continuously getting smarter and innovating new tactics.  

It will display insights concerning the performance of your advertisements in a straightforward layout giving you the advantage of tracking engagement and conversion rates as it happens.

Unfortunately, AdCreative.ai does not offer a free trial, so you have to trust that it’ll work and sign up for the beginner plan of $29 a month for startups. If you are a professional, be prepared to spend $189 a month. 

It may be costly and out of budget for many small retailers, but with what it provides, you have a good chance of making money back tenfold. 

Breakdown of how AdCreative.ai can optimize your workflow:

  • Strategizes marketing campaigns. You no longer have to spend time analyzing competitors with a plethora of tools to find out how you can do what they do better. AdCreative.ai will do it in minutes and produce campaigns to generate higher conversion rates.
  • Will generate creative templates. Visualizing your advertisement in your head without having the skills to bring it to life is a big roadblock for many business owners. AdCreative.ai can create banners, images, videos, and copy with your current theme and color scheme in mind.
  • Organizes your platforms. No matter what digital platform your advertisements are on, AdCreative.ai will be able to manage them all from the same place. 

4. Namogoo

A customer’s journey can end in two ways: conversion or abandonment. And invasive advertisements can be the thing that turns them away.

Having your lovely website littered with unauthorized adverts can make the user experience unpleasant and takes away the individualism of your brand. 

There is also a high chance that these adverts all over your website are from competitors. Unfortunately, you cannot control these interfering pop-ups and banners as they come from customer malware. 

It doesn’t stop Namogoo though, and after blocking advertisements on your website, you can expect the conversion rate to increase by 2 to 5%. If that isn’t an incentive to welcome this AI onto the team, then I don’t know what is. 

As well as this, Namogoo can use its prediction engine to understand customer preferences, their intent, and how it can apply this information to promote relevant, feasible merchandising that won’t drive them away but suck them in. Before the age of AI technology, you would have to do A/B testing to uncover this valuable information.

An example of a use case would be if Namogoo believes that a particular customer has a low chance of conversion, it will try a little bit harder to secure them with gentle nudges here and there. 

Screenshot of how Namogoo presents insights into your business performance including graphs and percentages.

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Personalized promotions to each customer will do wonders for your conversion rates, as 71% of users expect this in their online retail experience.

To get a hold of this beneficial marketing tool, you can head to their website and request a demo best suited for you. 

Breakdown of how Namogoo can optimize your workflow:

  • Takes care of invasive adverts. Namogoo rids your website of any advert that you did not authorize to be there. 
  • Personalizes customer journey. You no longer have to spend time analyzing traffic data and user segmentation, you can rely on smart machine learning to personalize the online shopping experience.
  • A/B tests for you. Testing your customer journey to find weak spots takes time and know-how, but Namogoo can do it instantly. 

5. Albert

To be a successful eCommerce business – or any business for that matter – you need to understand what your data is telling you so that it can be put into action. 

Yes, it sounds boring and monotonous, but not to our good friend Albert. 

This AI tool is perfect if you want effective, data-driven marketing campaigns to take your business to a new level. 

It uses deep learning to streamline advertisements across Google, Bing, Instagram, Twitter, Facebook, and YouTube. Many different variables are considered, including SEO keywords and platforms, to make the best advertisements possible.

It scans previous website analytics, market data, and results to see what can be improved for next time. Albert can also autonomously plan your budget for each campaign, find areas for innovation, and optimize omnichannel.

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Whatever data Albert collects is presented in one location on a user-friendly insights page with a live feed of how your advertisement strategies are performing. 

The longer you have Albert on board, the more it will learn about your business and its audience to target more potential customers and boost sales. 

How much you will need to pay for Albert is unclear, so you need to contact them directly.

Breakdown of how Albert can optimize your workflow:

  • Optimizes advertisements. No more wasting time and money on advertisements that are at risk of failing when you can use Albert to create them with data-driven decisions.
  • Presents live data. The data across various digital channels are presented on an accessible, comprehensive insights page.
  • Researches competition. Albert can dig deep into your competitor’s data and apply it to your budget and advertising strategy to give your business an advantage. 

6. KlaviyoKlaviyoKlaviyo

To finish off our list is Klaviyo, the key to having your email marketing automated and personalized to ensure a destination outside of the spam folder.

When you send emails to customers, you want them to not only read the content but engage in the call-to-action (CTA) embedded in them. It’s harder than it sounds, though, as only 21% of marketing emails will be opened.

No matter where a customer is in the sales funnel, Klaviyo will use clever artificial intelligence to offer incentives to continue and complete conversions. And it doesn’t go in blind; Klaviyo gathers information on your customers, including their browsing history, purchases, intent, and more. 

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You can automate your email marketing and be free to tweak them as much as you like. For example, if a customer leaves at a specific point in the funnel, it will trigger an email notification to encourage them to continue with a personalized promotion or message. 

As well as providing a guide to customizing your own Klaviyo integrations, there are over 300 already built into it, offering an immense pool of data to feed off of 24/7, making it a seamless, cost-effective AI tool.

The price of Klaviyo depends on how many contacts you have. The lowest price for email and SMS is $60 monthly and is available for clients with 1000 to 1500 contacts. If you are an eCommerce store with 13000 to 15000 contacts, you will be charged $365 a month. 

Breakdown of how Klaviyo can optimize your workflow:

  • Automates marketing emails. Who has the time to sit down and template marketing emails for every occasion? Klaviyo does and will send them at just the right time.
  • Analyzes customer data. You no longer have to worry about converting data into a plan of action as Klaviyo will do it instantly. 
  • Detects funnel weak spots. If there are areas in the sales funnel where customers drop off, you will know of it in real-time and be given a solution. 

Conclusion

With the introduction of social media, running an eCommerce business has never been so accessible. But the secret to running a successful one is optimizing your workflow with the help of the best AI tools. 

We have listed the best ones to get you started with what will take care of eCommerce tasks prone to sucking time out of your day as well as the fun of running a business. 

If you have a unique idea and a drive but are held back by limited digital marketing skills, you are no longer written off in the age of AI. 

It’s not cheating, it’s being resourceful, and with the competitiveness of eCommerce nowadays, sometimes you have to cut corners here and there to have a chance of finishing first. 

Do you want to save time, money, and risk with AI tools? Check out Top Apps to start your journey toward an optimized eCommerce workflow.