Published on: March 17, 2024  

8 AI Design Apps Boosting Creativity and Productivity in Business

Author: Inge von Aulock

Delve into the world of innovation with 15 pioneering AI design tools.

Yet to try them? It’s time you stopped being the last to know. Explore solutions that will elevate your creative prowess and strike awe in the industry whilst keeping the editing nightmares at bay. No, we are not simplifying Adobe Illustrator; we’re taking your creativity to an entirely new stratosphere with artificial intelligence.

This is the creative refresh you’ve been craving.

Read on to see exactly what industry experts and thought leaders think about these revolutionary tools.

Discover the top 8 AI-powered design apps

1. Canva: The AI-powered graphic design tool

If your aim is to produce stunning graphics with ease, Canva is a perfect companion. Canva’s AI facilitates the creation of designs that both astound and communicate effectively. It’s not just another graphic design tool, it’s an ally for any business looking to visually captivate their audience. Imagine harnessing the power of artificial intelligence to pre-empt design trends, suggesting edits and improvements to your creations, or even offering professional design templates tailored to your brand’s identity.

Canva puts expert design abilities into the hands of everyday users, eliminating the steep learning curve often associated with high-level design software. Its easy-to-use interface and text-to-image generator are fuelled by AI that guides user actions, making graphic design an accessible skill set within every reach.

Canva homepage.

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Here’s what one expert thinks:

Running my third startup in the realm of software and marketing, the journey from a digital marketing company founder to here has provided me with unique insights into leveraging new technology for marketing efficiency. The digital marketing field is inherently intertwined with the latest technologies, making AI an integral part of our operations. A standout AI design app that has underpinned our growth and innovation is Canva’s Magic Write feature.

Incorporating Canva’s Magic Write into our workflow has revolutionized the way we create marketing materials. This tool uses AI to generate creative content swiftly, allowing us to produce high-quality graphics and text combinations that resonate with our target audience. With simple prompts, we can generate engaging copy and visuals that align with our marketing strategy. This efficiency means we’re able to execute campaigns faster and experiment with different concepts without significant time investments. Most importantly, it allows our team to focus on strategic tasks by offloading the initial drafting process to the AI.

One concrete example of its impact can be seen in our recent social media campaigns. Using Canva’s Magic Write, we managed to reduce the content creation time by 40% while maintaining, if not enhancing, the quality and creativity of our posts. This efficiency gain allowed us to increase our posting frequency and experiment with diverse content formats, resulting in a 25% uplift in engagement rates across platforms. The app’s intuitive design and seamless integration into our existing workflows have made it an indispensable tool in our marketing toolkit.

Furthermore, by harnessing the power of AI for routine tasks, we’re able to allocate more resources toward innovation and strategic planning. It’s not just about cutting corners; it’s about enhancing our creative process by allowing us to quickly iterate and refine our ideas before diving deep into execution. Canva’s Magic Write has not only increased our productivity but also elevated the creativity of our outputs, by providing a wide range of ideas and suggestions that we might not have thought of before. This blend of AI-driven efficiency and human creativity has been key to maintaining our competitive edge in the fast-evolving digital marketing landscape.

Joe Amaral, Founder & COO, Anthem Software

Joe Amaral

2. Adobe Sensei: The AI behind Adobe’s creative suite

Illustrator’s intelligently automated capabilities don’t exist in a vacuum; they’re powered by Adobe Sensei, the AI supporting the entire Adobe suite.

Sensei leverages AI and machine learning technologies to open up a world of capabilities for users. From features like smart typographic adjustments and effortless extraction of design elements to color harmonization based on advanced color theory, Sensei integrates the best of human creativity and AI efficiency.

With Adobe Sensei, it’s as if you have a professional designer breathing over your shoulder, guiding your actions, and compelling you towards masterful designs. It empowers you to create better, work faster, and design smarter, all while providing a distinctive edge to your creations.

Sensei takes the mundane and monotonous tasks out of the creative process. Some of its key features include the ability to select and manipulate objects in images, apply effects with precision, and even create dynamic links between your different Adobe applications.

Adobe Sensei homepage.

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According to Tristan Harris, Demand Generation Senior Marketing Manager at Thrive Digital Marketing Agency:

My favorite AI design app is Adobe Sensei. It has revolutionized the way I approach design and greatly increased my creativity and productivity as a marketer.

For starters, Adobe Sensei is a powerful and intelligent AI tool integrated into various Adobe Creative Cloud applications, including Photoshop, Illustrator, InDesign, and After Effects. This means that no matter which creative task I am working on, I have access to the advanced capabilities of Adobe Sensei.

One of the main ways this app has helped me increase creativity is through its use of machine-learning algorithms. These software programs analyze a large amount of data to identify patterns and predict what elements work best for a specific design project. This has saved me much time and effort experimenting with various combinations of colors.

Tristan Harris

3. Sketch AI: Turn a simple drawing into something magical

With Sketch AI, think limitless possibilities, precision designs, and time-saving functionalities rolled into one dynamic, AI-driven platform.

Are you yearning to elevate your interface designs? Not just for experts or professional designers, Sketch AI democratizes design by making it accessible to everyone. Imagine having a rough sketch – and with the power of AI, transforming it into a polished, interactive design.

Sketch AI homepage.

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Not sold yet? This is what one user says about it:

Sketch’s recent integration of AI capabilities has transformed the way we approach interface design. The tool’s smart-layout features and asset-generation capabilities enable us to rapidly create and iterate on designs with precision and consistency. This efficiency boost has allowed our team to allocate more time to innovation and user research, significantly enhancing the quality and user-friendliness of our products. The impact on our workflow has been profound, making design processes smoother and more intuitive.

Adam Seguin, Owner, Myrtle Beach Home Buyers

Adam Seguin

4. Midjourney: An easy-to-use interface

The designers of this AI graphic design tool embraced a crucial principle of design strategy: simplicity is the secret to accessibility. Imagine a workspace that’s intuitive, uncluttered, and focus-driven. That’s Midjourney. It navigates the tricky balance of function and aesthetics, offering a UI that’s effortlessly navigable yet subtly sophisticated.

The choice of neutral colors minimizes distraction, encouraging creatives to immerse in their designs without the unnecessary visual noise. The layout provides easy access to tools, settings, and navigation tabs, promoting efficient use of design time. This attention to functionality empowers users to traverse the design journey with ease and speed.

Navigational elements are deliberately positioned to guide users through multiple design workflows intuitively. These subtle pathways aim to maintain the user’s focus while minimizing confusion. A majority of graphic design tools fall into the trap of cognitive overload. Midjourney avoids that pitfall, making it a refreshing respite for designers.

Examples of designs created using Midjourney

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The AI design app, Midjourney, has revolutionized our creative processes and productivity. It helps visualize ideas, particularly during the ideation phase, enabling clients to envision the final output. By leveraging AI capabilities, it eliminates manual illustration work, saving time and resources. Midjourney’s streamlined workflow reduces turnaround times, delivering results faster. The app inspires creativity with intelligent suggestions and design recommendations. Its user-friendly interface fosters collaboration, empowering the team to contribute diverse design concepts. Midjourney is an indispensable tool that drives our success in delivering exceptional design solutions.

Winnie Chan, Creative Director, Heydaysss Limited

Winnie Chan

5. Leonardo AI: Ideal for design insights

One of the unique features of Leonardo AI is its ability to generate diversified visuals. Depending on the user’s specific instructions, Leonardo AI can generate artwork ranging from classical to abstract and from line drawing to photorealistic images. This innovative feature opens up endless possibilities for designers who want to experiment with different styles and techniques.

The different tools and features in Leonardo AI allow users to add personal touches to their artwork. From manipulating shapes and forms to controlling colors and tones, these tools facilitate the transformation of a simple input into an extraordinary piece of art.

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Here’s what Marissa Sabrina, Creative Director of LeadLearnLeap thinks about this AI tool:

Leonardo AI. The platform offers a range of templates and design elements that users can customize to suit their specific needs. This versatility allows businesses to create visually appealing content tailored to their brand identity and messaging.

With AI-driven insights and analytics, Leonardo AI may help businesses analyze design performance and make data-driven decisions for iterative improvements. This continuous feedback loop can enhance creativity by allowing designers to experiment with different elements and refine their designs based on real-time feedback.

Marissa Sabrina

6. Shopify Magic: Maximize your e-commerce capabilities

When it comes to superior e-commerce performance and enhanced user experiences, Shopify’s AI capabilities are nothing short of transformative. These tools are designed to optimize various aspects of e-commerce operations, delivering immense benefits to businesses right from the get-go.

AI in Shopify Magic employs sophisticated learning methods to analyze patterns and generate product descriptions. This isn’t simply spitting out generic descriptions, but rather unique, engaging narratives that are tailored to each product’s features and potential buyer demographics.

Everything from inventory management and SEO optimization to secure payment methods and user-friendly design templates—Shopify Magic has got it all covered.

Shopify Magic uses AI for product descriptions

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Check out this real-world example:

As the founder of First Pier, an E-commerce Growth Agency based in Portland, Maine, I’ve had the opportunity to explore a variety of AI-driven tools designed to boost creativity and productivity in the digital commerce space. My extensive experience driving e-commerce growth over two decades positions me to share insights on tools that genuinely make a difference. One AI design app that stands out to me is Shopify’s integrated AI suite, affectionately termed Shopify Magic. This tool has proven instrumental in refining our content creation process, making it not just faster but significantly more impactful for our clients. 

Shopify Magic employs large language models to assist in generating compelling, SEO-friendly product descriptions and marketing content, which has been a game-changer. This not only saves us an immense amount of time but also ensures that the content we produce is optimized for search engines right out of the gate. For instance, using Shopify Magic, we’ve been able to cut down the time spent on content creation by approximately 30% while observing a noticeable improvement in the organic reach and engagement of our clients’ e-commerce sites. This efficiency and effectiveness in content production directly translate to enhanced visibility and conversion rates for online stores. 

Moreover, the tool’s capacity to offer personalized product recommendations based on user behavior, preferences, and interactions is a prime example of how AI can elevate the shopping experience to new heights. This feature has not only increased our clients’ sales but also significantly improved customer satisfaction by making the online shopping experience much more personalized and engaging. Our journey integrating Shopify Magic into our operations emphasizes the potent combination of AI capabilities and human creativity in designing successful e-commerce ecosystems. This blend, in essence, fosters a more productive environment where strategic growth is relentlessly pursued, and where serving our clients better becomes not just a goal but a continuous achievement. 

In the realm of AI design apps, the practical impact of Shopify Magic on our work at First Pier underscores the essential role that intelligent tools play in modern e-commerce operations. Its introduction into our workflow has underscored the mantra that the future of successful digital commerce hinges on leveraging AI not merely for automation but as a cornerstone for creativity and strategic innovation.

Steve Pogson, Founder, First Pier

Steve Pogson

7. Autodesk AI: Innovate your process

Autodesk AI’s enhanced generative design enables real-time simulation and feedback, providing options for optimal design solutions. Unlike traditional design workflows that require iterative manual improvements, generatively automated systems bring a paradigm shift to design. Autodesk AI sifts through hundreds of established design solutions to zero in on the optimal one based on predetermined performance goals and constraints. During the design process, the software uses AI-powered simulations to monitor and adjust design parameters in real time.

Autodesk AI design tool

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Need more convincing? Here it is:

Autodesk’s AI-assisted design tools have revolutionized how we approach architectural and product design. By leveraging AI for predictive design and automated testing, we’ve been able to explore a wider range of design alternatives and optimizations quickly. This has not only accelerated the design process but also improved the sustainability and efficiency of our projects. The ability to simulate and analyze design choices in real time has empowered our team to make more informed decisions, leading to innovative designs that better meet our clients’ needs and environmental standards.

Erik Wright, CEO, New Horizon Home Buyers

Erik Wright

8. DreamStudio: A leader in AI graphic design tools

When you want to create AI-generated images from just a prompt, DreamStudio can help. The platform offers benefits like generating unique art and images using advanced AI, enabling creative expression without needing traditional artistic skills. It’s user-friendly for both professionals and hobbyists, providing a platform to explore and create aided by intuitive AI design tools. Play around with styles, colors, sizes, whatever you want to make sure your ideal vision comes to life.

DreamStudio offers AI-generated images.

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Here’s an example of how DreamStudio stands out among the many AI graphic design tools available:

I showcase my creativity using DreamStudio. As a proficient graphic designer, my favorite AI design app is DreamStudio. It has uplifted my creative skills and daily productive output at my work organization. In my opinion, it is a valuable tool for staying ahead in tech. All graphic designers can take advantage of two different modes. 

The Generate Mode of DreamStudio allows me to create artwork from scratch, exploring various styles. The Editor Mode of DreamStudio can enhance or modify images, providing flexibility. 

DreamStudio is ideal for graphic designers seeking unlimited creative options and storage. It assists designers in generating high-quality photos effectively and grants subscribers early access to new features. Overall, DreamStudio makes it easier to create and modify graphics, thus improving my creative design abilities.

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

Faizan Khan

How to leverage AI in design apps for optimal results

  • Master the interface for effective execution.
  • Unwrap the full potential of AI features to get ahead in the game.

Understanding the AI design app interface

The first step to optimum AI graphic design tools and other AI tools is demystifying the interface. You’ll need a keen awareness. Get comfortable with the functionalities and their specific locations. Know your tools: the dashboard, settings options, feature toggles – each plays an indispensable role in successful design replication.

Despite various interfaces, many AI apps share commonalities—get familiar with these. By dedicating ample time to exploration, you’ll ensure a higher rate of success when putting features into action.

Remember, even though AI design tools aim to make the design process easier, understanding the underlying principles remains important. AI-powered tools are fantastic enablers. They are not, however, replacements for design understanding. Knowledge of color theory, branding, user experience, and typography keeps you in control.

Understanding the interface brings comfort. It accelerates workflow while reducing the chances of error. With the confidence that understanding bestows, you can leverage AI capabilities quicker, fueling a more effective and efficient workday. AI, after all, is built to aid not hinder.

Maximizing the use of AI features

To unlock all possibilities, venture beyond basics. Move towards utilizing advanced features. The real magic happens when we learn to extend beyond our comfort zones. Be it scalability, automation, predictive design, or real-time collaboration capabilities.

These so-called features promise to skyrocket productivity. They can help deliver designs that were once thought of as too complex or too time-consuming. If a future of accomplishing more with less effort isn’t motivating, what is?

Try new functionalities. They will likely surprise you with their efficiency and the quality of results. Remember, opportunities lie in every corner — some might even lie hidden in plain sight.

To make the most of AI, it’s not enough to merely own the technology. Leaning into the nuances is where the real treasures unfold. Away you go to explore, master, and eventually redefine your AI design journey!

Using AI graphic design tools.

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Chart your own creative frontier

Harnessing the power of AI tools in the design process is no longer an experiment — it’s a reality. You’ve learned about eight groundbreaking apps that are shaping the future of the design industry, from boosting productivity to enhancing creativity and saving time.

The key here is that these AI tools give you the opportunity to streamline your workflow, craft compelling visuals, and stay ahead in a rapidly evolving digital landscape.

Now is the time to explore and integrate these tools into your own creative process. Pick one of the AI graphic design tools that sounds good and start from there. Test out different apps as you go along, observe the resultant improvements to your work, and continue to evolve.

What creative challenges could these AI design tools help you overcome in your current projects?

Remember, the only limit to your creative prowess is the tools you choose to shape it. Forge ahead and don’t just embrace, but shape the future of design. You can embark on a limitless creative journey… equipped with AI.

Author Image - Inge von Aulock

Inge von Aulock

I'm the Founder & CEO of Top Apps, the #1 App directory available online. In my spare time, I write about Technology, Artificial Intelligence, and review apps and tools I've tried, right here on the Top Apps blog.

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