February 17, 2023


All-in-one support video platform for creating and hosting How-To videos and a video knowledge base.

Best for:

  • Customer Support Teams
  • Training Departments
  • Educational Institutions

Use cases:

  • Creating How-To Videos
  • Hosting Video Knowledge Bases
  • Providing In-App Video Support

Users like:

  • Customer Service
  • Training and Development
  • Product Management

What is WowTo?

Quick Introduction

WowTo is a comprehensive video creation platform designed to simplify the process of making step-by-step ‘How-To’ videos and building a video knowledge base. Ideal for businesses looking to enhance their customer support, training, or educational resources, WowTo provides an easy-to-use interface alongside powerful AI capabilities. Users can create instructional videos, host them in a professional layout, and make support videos easily accessible within their apps via in-app widgets. Whether you’re a support staff member with no prior video design expertise or a business looking to provide multilingual support, WowTo caters to all with various pre-made layouts and AI-powered voiceovers.

The platform is particularly beneficial for reducing support tickets and increasing customer satisfaction. Its seamless video creation tools, categorized templates, and easy integration with other software make it an efficient solution for building a YouTube-like video experience for customers. It is particularly suited for customer support departments, training teams, and educators, offering everything from workflow videos to the conversion of PDFs and PowerPoint presentations into videos. If you want to improve your user support and training materials, WowTo provides an all-in-one solution.

Pros and Cons


  1. User-friendly interface requires no prior design expertise, making it accessible for support staff.
  2. Multilingual AI voiceover capabilities cater to a global audience, enhancing user experience.
  3. Comprehensive integration options with platforms like Intercom, Zendesk, Confluence, and Shopify.


  1. Limited to video-based knowledge bases, might not suit organizations preferring text-based documentation.
  2. Subscription costs may be a barrier for smaller businesses or startups.
  3. May require a learning curve for those unfamiliar with video creation tools.


  • Create step-by-step How-To videos easily.
  • Host a professional video knowledge base.
  • Improve support with in-app video widgets.

Features and Functionality

  • How-To Video Creation: Utilize AI-powered tools to create step-by-step instructional videos in minutes, complete with automatic voice-over generation. No prior video design expertise is required.
  • Video Knowledge Base: Build and host a professional video knowledge base with various pre-made layouts suited to different needs such as academic courses, organized libraries, and branded content.
  • In-App Video Widget: Seamlessly integrate video support within your website or app, providing contextually relevant video tutorials to users where they need them most.
  • Content Localization: Leverage native multilingual capabilities to provide video content in multiple languages, ensuring global audiences access support videos in their locale.
  • Versatile Content Creation: Convert PDFs, PowerPoint presentations, and screen recordings into engaging videos.

    Do you use WowTo?

    This flexible approach allows for diverse content creation methods.

Integration and Compatibility

WowTo supports integrations with several popular platforms and software, ensuring it can be incorporated into your existing workflow seamlessly. Key integrations include:

  • Intercom: Facilitate better support through video tutorials integrated directly within Intercom messenger.
  • Zendesk: Sync your video tutorials with Zendesk to assist in customer support queries.
  • Jira and Confluence: Add how-to videos to your Jira tickets and Confluence documentation for enhanced project management and user support.
  • Shopify: Utilize WowTo’s Shopify app to improve customer support on your e-commerce platform.
  • Zapier: Automate workflows by integrating with various apps through Zapier.

Benefits and Advantages

  • Reduced Support Tickets: A streamlined video knowledge base and enhanced support tools result in fewer customer inquiries.
  • Improved Customer Satisfaction: Videos provide a clear, engaging way to resolve customer issues, boosting satisfaction rates.
  • Time Efficiency: Fast video creation tools and automated updates save considerable time.
  • Global Reach: Multilingual support ensures users from different regions can access the same high-quality help materials.
  • High Customizability: Tailored layouts and branding options ensure the video knowledge base aligns with company aesthetics.
  • Comprehensive Integration: Broad integration options ensure that WowTo fits seamlessly within existing workflows.

Pricing and Licensing

WowTo offers a variety of pricing plans tailored to different needs. The basic plan is free, making it accessible to anyone, while more advanced features come with subscription tiers. Pricing plans include:

  • Starter Plan: Free access with basic features suitable for individuals or small teams.
  • Pro Plan: Monthly subscription for added functionalities like advanced integrations and expanded storage.
  • Enterprise Plan: Custom pricing and features for larger organizations requiring scalable solutions and premium support.

Support and Resources

WowTo provides extensive support options to ensure users can maximize the platform’s benefits, including:

  • Customer Service: Dedicated support teams available for queries and troubleshooting.
  • Documentation: Detailed guides and FAQs to help users navigate and utilize the tool efficiently.
  • Community Forum: An interactive community space for users to share insights, tips, and receive help.

WowTo as an Alternative to

WowTo is a compelling alternative to other video creation and knowledge base tools such as Loom. While Loom is primarily known for its quick screen recordings, WowTo sets itself apart by offering a complete solution that includes video hosting, multilingual AI voiceovers, and extensive integration options. WowTo’s tailored video knowledge base creation capabilities and in-app widgets provide a more robust, user-friendly experience for both creators and consumers of support content.

Alternatives to WowTo

  • Loom: Ideal for team communication through quick screen recordings and video sharing but lacks the in-depth, categorized video knowledge base that WowTo offers.
  • Vimeo: While Vimeo provides a robust platform for video hosting and distribution, it doesn’t offer the specialized support tools and integrations that WowTo features.
  • Camtasia: Known for its powerful screen recording and video editing capabilities, but may not offer the same straightforward interface and AI-driven features as WowTo.


WowTo provides an innovative solution for organizations looking to enhance their customer support and training resources by creating and hosting professional video knowledge bases. With robust features like AI-powered video creation, multilingual support, and seamless integrations, it stands out as a comprehensive tool for reducing support tickets and improving customer satisfaction. Whether you’re a support staff member or a business looking to streamline your support materials, WowTo offers a versatile and user-friendly platform to meet your needs.

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