February 17, 2023

Waymark

AI-powered video creation tool.

Best for:

  • Small Businesses
  • Media Companies
  • Advertising Agencies

Use cases:

  • Commercial Video Creation
  • Promotional Campaigns
  • Broadcast-Ready Content

Users like:

  • Marketing
  • Sales
  • Creative Services

What is Waymark?

What is the tool. Who is it for. What does it do?

Waymark is an advanced AI-powered video creation tool designed to help businesses and agencies produce high-quality commercials effortlessly. It leverages artificial intelligence to generate videos based on a simple business prompt, making it extremely user-friendly and intuitive. Ideal for media industries like broadcast, cable, radio, publishing, and advertising agencies, Waymark offers a comprehensive suite for creating TV, CTV, and digital ad campaigns.

Waymark’s primary audience includes small to large businesses that need to produce impactful video advertisements without complex editing processes. This tool is perfect for entrepreneurs, individual broadcast stations, creative teams, sales teams, and independent marketing agencies. By scanning the web for local business data and pulling relevant information, Waymark automatically generates tailored videos based on your brand’s identity. Following the AI’s initial draft, users can make final adjustments before sharing or downloading the video. The process is streamlined to ensure fast, affordable, and high-quality promotional messaging.

Pros and Cons

Pros:

  1. Ease of Use: Simplified video creation process with intuitive business prompts and AI-generated drafts saves time and effort.
  2. Cost-Effective: Offers premium video content production without the high cost of professional video editing services.
  3. High Customizability: Allows final adjustments to be made to videos, ensuring that the output is tailored to specific needs.

Cons:

  1. Limited Free Plan: The free plan allows for draft video creation but requires a subscription for downloading.
  2. Price for Small Teams: Monthly rates can be high for very small businesses or independent professionals, especially in comparison to other budget tools.
  3. Dependence on AI Accuracy: While AI is powerful, it occasionally may misinterpret the brand’s voice or required aesthetics, leading to additional edits.

TL;DR

  • AI-generated video creation based on business data.
  • Customizable final adjustments for tailored videos.
  • High quality, broadcast-ready results for various media platforms.

Features and Functionality

  • Automatic Business Data Integration: Waymark’s AI scans the web for local business data, allowing for precise brand incorporation with minimal input, ensuring your video reflects your brand accurately without the manual grind.
  • AI-Generated Drafts: The tool instantly produces video drafts using the AI’s data, accelerating the video creation process significantly, letting you focus on fine-tuning rather than foundational tasks.
  • Customizable Elements: Users can easily polish and finalize generated videos, ensuring that the end product aligns perfectly with their vision and brand requirements.
  • Multimedia Libraries: Access to unlimited premium stock footage, audio, and visual libraries means rich, varied content, enhancing the quality and versatility of your videos.
  • ChatGPT-Powered Script Writing: This revolutionary feature generates compelling scripts, reducing the creative burden and providing professionally written content effortlessly.

Integration and Compatibility

Waymark is designed to be a standalone tool as well as offering integration capabilities tailored for adtech platforms and other SaaS systems. The tool can be seamlessly integrated with existing ad technologies to enhance the automation and efficiency of ad campaigns. For extensive system integration, Waymark provides support for advanced setup, allowing for white-labeled video creation and SSO (Single Sign-On) availability to ensure unique workflow requirements are met. However, the standard platform itself is robust, capable of producing high-quality videos without the need for additional integrations.

Benefits and Advantages

  • Improved Efficiency: Rapid video production saves valuable time for businesses.
  • Reduced Costs: Eliminates the expense of hiring professional video editors.
  • High Customizability: Offers options for final edits and adjustments.
  • Accessibility: User-friendly interface makes it accessible to users with varying levels of technical skills.
  • Quality Output: Ensures broadcast-ready videos that meet various technical specifications.

Pricing and Licensing

Waymark offers a variety of pricing plans to accommodate different business needs:

  • Pro Plan: Available at $125/month (annually) or $150/month (monthly). This plan includes instant videos for two brands, two videos per month, unlimited drafts, AI voice-over, premium stock footage, and ChatGPT-powered script writing.
  • Team Plan: Starting at $1,350/month, this plan is suitable for broadcast stations, small creative teams, and sales teams.

    Do you use Waymark?

    It includes everything in the Pro plan and adds support for unlimited brands, more videos (120+), more users (10+), white-labeled previews, and a dedicated customer success manager.

  • Enterprise Plan: Custom pricing, aimed at medium to large media companies. It includes everything in the Team plan plus custom reporting, custom roles, custom asset libraries, approval workflows, multi-market support, and SSO integration.
  • Plugin Service: Also custom-priced, suitable for adtech companies. This includes Waymark AI built into the user’s platform, with white-labeled video creation, SSO availability, and tailored integration support.

Additionally, Waymark offers a free account where users can generate draft videos without charge. However, downloading the videos requires a subscription.

Support and Resources

Waymark offers various support options, including:

  • Customer Service: Accessible through email and phone support.
  • Help Center: Detailed documentation and FAQs to guide users through the platform’s features and troubleshoot common issues.
  • Community Forum: A platform for users to share experiences, tips, and solutions.
  • Dedicated Customer Success Manager: Available for Team and Enterprise plans, ensuring personalized support and effective use of the tool’s features.

Waymark as an Alternative to:

Waymark can be considered an optimal alternative to traditional video production services such as professional studio hires. Unlike conventional methods, Waymark reduces the time and monetary premium on video creation, integrating AI technology to streamline the process. While traditional services may offer deep customization and human touch, Waymark compensates by offering speed and automation, ideal for timely needs and continual content updates.

Alternatives to Waymark

  • Animoto: A versatile online video-making tool that allows users to create professional videos with a few clicks. Good for individuals and businesses looking for simplicity and preset templates.
  • Promo.com: Specializes in creating promotional videos, mainly for social media. This tool would be an alternative for users looking to focus predominantly on short, impactful social media content.
  • Biteable: Another simple video creation platform allowing for quick, editable video content. Suitable for businesses needing straightforward video solutions without complex AI integrations.

Conclusion

Waymark stands out as a powerful AI-driven video creation tool tailored for the media industry. It significantly reduces the effort and time required to produce high-quality commercial videos, while ensuring the professional standards necessary for TV, CTV, and digital platforms. Ideal for businesses of all sizes, Waymark offers extensive customizability and robust support options. While alternatives exist, Waymark’s unique blend of automation and quality makes it a valuable asset for fast, effective video content production.

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