What is Bravado?

Quick Introduction

Bravado is a comprehensive platform designed specifically for B2B sales professionals. It serves as a vibrant community where salespeople can connect, share experiences, and gain insights to supercharge their sales efforts. At its core, Bravado is geared towards fostering collaboration and knowledge sharing among salespeople, regardless of their experience level. The tool features a blend of learning resources, certification programs, and interactive forums, making it an invaluable asset for anyone in the B2B sales domain. Bravado effectively addresses the common pain points of isolation and lack of structured learning in the sales profession. It provides a centralized hub where users can access a wealth of information, from sales tactics to personal success stories. Furthermore, the platform integrates peer-to-peer mentoring, which is particularly beneficial for newcomers. By offering a sense of belonging and continuous professional development, Bravado aids sales professionals in staying ahead of industry trends while honing their skills.

Pros and Cons

Pros

1. Extensive Community Support: Access to a large network of experienced B2B sales professionals.
2. Diverse Learning Resources: Availability of various training materials and certification programs.
3. Peer-to-Peer Knowledge Sharing: Encourages collaboration and mentoring amongst peers.

Cons

1. Possible Information Overload: The abundance of resources can be overwhelming for new users.
2. Subscription Cost: Premium features may come at a high cost for small businesses or freelancers.
3. Limited Direct Integration: May lack native integrations with certain CRM tools and platforms.

TL:DR.

• Community-driven learning for B2B sales professionals.
• Comprehensive resource library and certification programs.
• Peer-to-peer mentoring and collaboration.

Features and Functionality

• Community Forum: A platform where salespeople can interact, discuss strategies, and share experiences. This feature is pivotal for building a supportive network and staying updated on industry best practices.
• Certification Programs: Structured learning paths and certification programs help users in systematically improving their sales skills. Certification not only enhances knowledge but also adds to the user’s professional credibility.
• Resource Library: An extensive collection of articles, guides, videos, and other learning materials. This library is designed to address various aspects of B2B sales, enabling continuous learning.
• Mentoring Opportunities: Peer-to-peer mentoring allows users to get personalized advice and support, fostering growth through guided interactions.
• Performance Insights: Analytics and feedback mechanisms provide users with valuable insights into their performance, helping them pinpoint areas for improvement.

Integration and Compatibility

Bravado operates as a largely standalone platform, but it can be utilized alongside a variety of CRM tools popularly used in the B2B sales arena.

Although it lacks direct API integrations with major CRM systems like Salesforce or HubSpot, its community and resource-centric features stand out on their own. Users can manually incorporate learnings and tactics gained from Bravado into their regular sales processes.

Benefits and Advantages

• Enhanced Community Engagement: Connect with peers for shared learning and support.
• Continuous Professional Development: Access to daily updated learning resources and certifications.
• Personalized Mentoring: Benefit from one-on-one guidance to accelerate career growth.
• Resource-Rich Environment: Extensive knowledge base helps resolve sales challenges efficiently.
• Performance Tracking: Analytical tools aid in tracking progress and optimizing sales strategies.

Pricing and Licensing

Bravado offers a tiered pricing structure to cater to different needs. The base-level access is free, allowing users to join the community and access a limited subset of resources. For extensive features like certification programs, in-depth resources, and personalized mentoring, a premium subscription model is available. Pricing varies based on individual or team access and specific feature requirements.

Support and Resources

Bravado ensures robust support through multiple channels. Users can benefit from direct customer service via email and tickets, a comprehensive FAQ section, and active community forums. Additionally, there is ample documentation, including user guides and how-to articles, to facilitate an easy learning curve.

Bravado as an alternative to:

Compared to LinkedIn Learning for Sales, Bravado shines with its strong community focus and dedicated sales environment. While LinkedIn Learning offers a broad range of professional courses, Bravado’s exclusive focus on B2B sales ensures more specialized content and peer interactions.

Alternatives to Bravado:

1. LinkedIn Learning: Offers extensive courses across various professions but lacks the community-centric approach tailored specifically for sales.
2. Sales Hacker: Aimed at a broader sales audience with webinars and articles but does not provide the same level of community-driven mentoring.
3. Chorus.ai: Focused on call recording and analytics, useful for performance tracking but lacking in community and comprehensive learning resources.

Conclusion

Bravado stands out as an invaluable platform for B2B sales professionals looking to connect, learn, and grow. Its unique blend of community, resources, and mentoring makes it a superior choice for those wanting to improve their sales skills actively. Whether you are a newcomer or an experienced sales veteran, Bravado provides numerous opportunities for growth and professional development.