November 1, 2023

Qlik AutoML

No-code Automated Machine Learning for Analytics Teams

Best for:

  • Data Analysts
  • Business Intelligence Teams
  • Marketing Professionals

Use cases:

  • Customer Churn Prediction
  • Revenue Forecasting
  • Risk Management

Users like:

  • Sales
  • Marketing
  • Finance

What is Qlik AutoML?

Quick Introduction

Qlik AutoML is an advanced automated machine learning tool that brings powerful predictive capabilities to analytics teams without requiring any coding. This tool is designed specifically for analytics professionals who need to incorporate machine learning into their workflows to gain deeper insights and actionable predictions from their data. By leveraging Qlik AutoML, users can create machine learning experiments, identify key data drivers, and train models, enabling them to see potential outcomes and understand the factors driving these predictions.

Qlik AutoML is particularly beneficial for businesses across various industries, including sales, marketing, finance, operations, and IT. Its ease of use and the ability to auto-generate machine learning models make it accessible to users who may not have extensive data science expertise. The tool’s integration with Qlik Cloud Analytics facilitates interactive exploration and real-time model deployment, ensuring that users can leverage predictive analytics to support decision-making and strategic planning.

Pros and Cons


  1. No-code Interface: Enables non-technical users to create and deploy machine learning models easily.
  2. Unlimited Experimentation: Users can generate and refine predictive models with extensive tuning options.
  3. Integration with Qlik Cloud: Seamless integration with Qlik Cloud Analytics for interactive data exploration and real-time predictions.


  1. Learning Curve: Some users may require initial training to fully leverage the tool’s capabilities.
  2. Integration Limits: While extensive, not all third-party tools are supported seamlessly.
  3. Cost: Premium features may be cost-prohibitive for smaller organizations.


  • Creates no-code machine learning models for analytics teams.
  • Provides explainable AI to understand predictions.
  • Seamlessly integrates with Qlik Cloud for interactive data exploration.

Features and Functionality:

  • No-Code Model Generation: Easily create machine learning models without coding, enabling rapid experimentation and deployment.
  • Explainable Predictions: Use SHAP values to understand why predictions were made and how to influence outcomes.
  • Scenario Testing: Test various what-if scenarios using real-time calculations powered by Qlik’s Associative Engine.
  • Unlimited Experimentation: Generate multiple models with extensive tuning, helping find the best-performing algorithms.
  • Integration with Qlik Cloud Analytics: Publish and interact with data in real-time for in-depth exploration and insights.

Integration and Compatibility:

Qlik AutoML integrates seamlessly with Qlik Cloud Analytics, facilitating a streamlined workflow between data analysis and predictive modeling. It also supports connections with top AI and machine learning tools like OpenAI, Amazon Bedrock, Azure ML, and Databricks ML. This makes it a flexible choice for companies that use various technologies, ensuring that Qlik AutoML can work within most modern data architectures.

Benefits and Advantages:

  • No-code Accessibility: Empowers non-technical users to harness the power of machine learning.
  • Explainable AI: Enhances understanding and trust in predictive models by providing detailed reasoning behind predictions.
  • Real-time Scenarios: Allows users to test and refine models in real-time for better decision-making.
  • Reduced Time and Effort: Automated processes reduce the time and effort required to build and deploy models.
  • Improved Decision-Making: Facilitates data-driven decision-making with accurate and actionable insights.

Pricing and Licensing:

Qlik AutoML offers a tiered pricing model designed to cater to businesses of varying sizes and requirements.

Do you use Qlik AutoML?

Users can choose from basic to enterprise plans, depending on their needs for model complexity, number of users, and integration capabilities. The tool is also available for a free trial, allowing businesses to test its capabilities before making a commitment.

Support and Resources:

Qlik provides extensive support options, including customer service, a robust knowledge base, community forums, and comprehensive product documentation. Users can also access training resources, such as instructor-led courses and self-paced learning modules, to enhance their proficiency in using Qlik AutoML.

Qlik AutoML as an alternative to:

Qlik AutoML stands out as a robust alternative to tools like Google AutoML and IBM Watson AutoAI. It excels in its no-code interface, enabling users without a technical background to build and deploy models efficiently. Furthermore, its seamless integration with Qlik Cloud provides an edge for users already invested in Qlik’s data analytics ecosystem.

Alternatives to Qlik AutoML:

  • Google AutoML: Ideal for users within the Google Cloud ecosystem seeking automated machine learning capabilities with a simple interface.
  • IBM Watson AutoAI: Suitable for enterprises looking for a comprehensive AI platform with strong integration into IBM’s suite of services.
  • DataRobot: A full-fledged automated machine learning platform that caters to advanced users needing high-level customization of their models.


Qlik AutoML is a powerful tool designed to bring the benefits of machine learning to analytics teams with ease. Its no-code approach, extensive features, and seamless integration with Qlik Cloud Analytics make it a compelling choice for businesses looking to enhance their data-driven decision-making processes. With robust support and comprehensive resources, Qlik AutoML helps organizations unlock valuable insights from their data while reducing the complexity and effort traditionally associated with creating predictive models.

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