June 19, 2024


AI-driven CRM for real estate agents.

Best for:

  • Real Estate Agents
  • Brokers
  • Small Teams

Use cases:

  • Automating Client Interactions
  • Customizing CRM Features and Modules
  • Tracking and Analyzing Sales Data

Users like:

  • Sales
  • Marketing
  • Customer Support

What is Outpost?

Quick Introduction

Outpost is an advanced Customer Relationship Management (CRM) tool designed specifically for real estate agents and brokers. By leveraging cutting-edge AI technology, Outpost aims to simplify the demanding tasks of client engagement, deal tracking, and personalized outreach. It was created by top realtors for their peers, making it rich with features that directly address the everyday challenges faced within the real estate industry. Outpost offers a robust, easy-to-use, and highly customizable CRM platform that helps agents close more deals, save time, and build stronger connections with their clients.

At its core, Outpost uses AI-driven features to handle tedious tasks automatically, such as tracking client interactions, analyzing sales data, and even generating personalized marketing emails. With integration capabilities extending to Google Workspace and a modular design for creating a tailored CRM experience, Outpost is perfect for individual real estate agents, small teams, and large enterprises alike. This CRM not only boasts modern technological amenities but also ensures data security and ease of collaboration within teams.

Pros and Cons


  1. AI Automation: Saves a tremendous amount of time and effort by automating routine tasks.
  2. Customizability: The modular design allows agents to build a CRM system that fits their specific needs, only paying for what they use.
  3. Seamless Integration: Easily integrates with Google Workspace, ensuring that agents can tie together all their essential tools.


  1. Learning Curve: New users might find it slightly challenging to navigate and customize due to extensive features.
  2. Cost for Larger Teams: The pricing might be higher for larger teams compared to traditional CRM tools.
  3. Limited Focus: Its niche focus on real estate means it’s not the best option for other industries.


  • AI-Driven Automation: Automates routine tasks to save time and enhance productivity.
  • Modular Customizability: Build and pay only for what you need, ensuring a personalized experience.
  • Google Workspace Integration: Seamlessly integrates with Google tools for enhanced functionality.

Features and Functionality

  • AI Automation: Outpost’s AI takes over mundane tasks such as tracking interactions and generating reports, freeing up agents’ time for higher-level work.
  • Customizable Modules: Users can build their CRM with components that suit their needs best, ensuring they only pay for necessary features.
  • Email Composition Tools: Create powerful emails that can be personalized using variables and templates, enhancing client communication.
  • Real-time Collaboration: Especially useful for teams, this feature ensures that all team members can work together in real-time, sharing data and insights effortlessly.
  • Data Analytics: Offers widgets and dashboard views that make it easy to track performance metrics, client interactions, and deal progress.

Integration and Compatibility

Outpost is designed to integrate seamlessly with Google Workspace, ensuring that users can connect all their essential tools like Gmail, Google Calendar, and Google Drive with ease. This integration significantly enhances the functionality of Outpost by synchronizing appointments, storing documents, and managing email communications. While other integrations are not explicitly mentioned, Outpost’s modular approach allows it to stand alone efficiently for everything a real estate agent needs.

Benefits and Advantages

  • Improved Productivity: Automates repetitive tasks, allowing more focus on high-value activities such as client meetings and property showings.
  • Enhanced Decision-Making: Data-driven analytics provide valuable insights, helping agents make informed decisions and improve sales strategies.
  • Time-Saving: AI automation reduces the manual workload, speeding up processes and enhancing overall efficiency.
  • Personalization: Modular design allows agents to tailor the CRM to their specific needs, ensuring that they only use and pay for what benefits them the most.
  • Collaboration: Real-time collaboration tools enable teams to work more effectively together, sharing insights and data instantly.

Pricing and Licensing

Outpost offers three main plans tailored to various needs:

  • Individual Plan: Priced at $7 per month (annual billing), suitable for solo agents, includes standard features, access to the Outpost App Store, and Google integration.
  • Business Plan: Priced at $70 per month (annual billing), suitable for teams of up to 10 members, includes real-time collaboration and shared apps.
  • Enterprise Plan: Custom pricing for larger teams and companies, includes flexible solutions, direct communication, and custom billing.

Support and Resources

Users of Outpost are not left in the dark.

Do you use Outpost?

There are multiple support avenues available including detailed documentation, customer service, a comprehensive FAQ section, and community forums where users can share tips and solutions. This ensures that agents can quickly resolve any issues and fully leverage the platform’s capabilities.

Outpost as an alternative to

Outpost can serve as an efficient alternative to traditional CRM tools like Salesforce. Unlike Salesforce which is designed for a wide variety of industries, Outpost’s niche focus on real estate means it comes equipped with specialized features tailored for real estate agents. This makes it more intuitive and effective for someone in this industry, ensuring they won’t be overwhelmed by unnecessary functionalities.

Alternatives to Outpost

  • Salesforce: A broad CRM platform used by many industries. It’s extremely comprehensive but may come with a steeper learning curve and higher cost for real estate applications.
  • Zoho CRM: Offers customizable CRM solutions at a competitive price. It’s versatile and suitable for small to medium-sized real estate businesses.
  • HubSpot CRM: Its free version comes packed with features, making it a good starting point for solo agents looking for a cost-effective option.


Outpost is a specialized CRM tool built by real estate agents for real estate agents. It offers a powerful combination of AI-driven automation, top-tier customization, seamless integration with Google Workspace, and robust data analytics, which together significantly enhance productivity, client engagement, and team collaboration. With accessible pricing and extensive customer support, Outpost stands out as a top choice for real estate professionals looking to streamline their operations and grow their business efficiently.


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