February 17, 2023


Outplay: Sales Engagement & Sales Automation Platform

Best for:

  • Small to Medium-sized Businesses
  • Sales Teams
  • Account Executives

Use cases:

  • Automating multi-channel outreach
  • Gaining actionable insights on sales performance
  • Integrating seamlessly with CRM systems

Users like:

  • Sales
  • Marketing
  • Business Development

What is Outplay?

Quick Introduction

Outplay is a robust sales engagement and sales automation platform designed with fast-scaling small and medium-sized businesses (SMBs) in mind. It’s an all-encompassing sales tool that leverages AI-powered conversation intelligence to enhance sales interactions. Outplay is tailored for sales teams that want to automate their outreach processes across multiple channels while gaining actionable insights to optimize their performance. The platform offers features like multi-channel outreach, seamless CRM synchronizations, sales automation, and deep data analytics to supercharge your sales team’s efficiency.

Outplay is built for sales professionals who are looking for a comprehensive tool that not only manages but also amplifies their outbound efforts. Whether you’re an Account Executive (AE), a Sales Development Representative (SDR), or managing a growing sales team, Outplay’s intuitive interface and extensive feature set provide a seamless experience. It is particularly beneficial for teams transitioning from traditional spreadsheets and manual outreach methods to a more modern, automated, and scalable solution, helping you blow past your outreach targets and quotas.

Pros and Cons


  1. Multi-Channel Engagement: Outplay supports outreach via email, phone, SMS, LinkedIn, WhatsApp, video, and website chat, allowing for a diversified and comprehensive engagement strategy.
  2. Excellent Customer Support: Users consistently praise Outplay for its top-tier customer support, with prompt responses and helpful guidance regardless of the size of the user license.
  3. Affordable Pricing: Compared to its competitors like Salesloft and Outreach, Outplay provides similar capabilities at a fraction of the cost, making it accessible for SMBs with budget constraints.


  1. Steep Learning Curve: While powerful, the platform has a wide array of features that can be overwhelming to new users unfamiliar with sales automation software.
  2. Limited Advanced Features: Advanced users may find certain in-depth analytics and customization options limited compared to pricier competitors.
  3. No Inbuilt Lead Scraping: Unlike some tools, Outplay requires users to bring their own scrubbed lists of leads to avoid risks associated with mass outreach to low-quality lists.


  • Automates Multi-channel Outreach
  • Provides Actionable Sales Insights
  • Seamless CRM Synchronization

Features and Functionality:

  • Multi-Channel Outreach: Allows automated and personalized outreach across email, SMS, phone, LinkedIn, WhatsApp, and website chat, enabling sales teams to engage with prospects on multiple fronts effectively.
  • Conversation Intelligence: AI-powered analytics to monitor, evaluate and improve sales conversations, providing actionable insights for better decision-making.
  • Seamless CRM Integration: Bi-directional syncing with popular CRMs, ensuring data consistency and seamless workflow integration.
  • Chrome Extension: Facilitates easy lead management by moving leads from Gmail into Outplay sequences with just a click.
  • Action-Based Triggers: Automatically move prospects across sequences based on their actions to ensure timely follow-ups and engagements.

Integration and Compatibility:

Outplay offers bi-directional integrations with a wide range of CRMs like Salesforce, Pipedrive, and HubSpot, ensuring seamless data flow and consistent workflows. The platform also integrates with meeting schedulers, monitoring tools, and email inboxes, making it a versatile addition to your existing tech stack. Additionally, its Chrome extension allows for smooth integration with Gmail for quick lead management. Currently, there are no programming language-specific integrations required, making it a standalone yet comprehensive tool for sales automation.

Benefits and Advantages:

  • Time-Saving Automation: Automates repetitive tasks, freeing up sales reps to focus on more strategic activities.
  • Enhanced Multi-Channel Reach: Facilitates comprehensive engagement strategies across various channels to meet prospects where they are.
  • Actionable Insights: Provides deep insights and analytics to improve sales strategies and procedures.
  • Quick Onboarding: New sales reps can ramp up quickly with the intuitive interface, accelerating overall team productivity.
  • Affordable Pricing: Competitive pricing makes it accessible for SMBs without sacrificing key functionalities.

Pricing and Licensing:

Outplay offers a flexible pricing model tailored to SMBs. The platform provides a free 14-day trial with no credit card required, allowing potential users to explore its capabilities before committing. The published pricing is transparent, offering various subscription tiers based on features and user counts, making it easier for companies to select a plan that aligns with their budget and needs.

Do you use Outplay?

Outplay also distinguishes itself by offering enterprise-level support at no extra cost, which is typically reserved for premium plans of its competitors.

Support and Resources:

Outplay excels in customer support, providing free enterprise-level support to all users. Their customer success team is readily available and quick to respond, ensuring that even new users or small teams receive the guidance they need. The platform offers a comprehensive Learning Hub with various resources, including documentation, user guides, and video tutorials to assist in the onboarding process. Additionally, users can benefit from an active community forum and regular webinars aiming to maximize the platform’s potential.

Outplay as an Alternative to:

Compared to well-known apps like Salesloft and Outreach, Outplay shines in its affordability and comprehensive support. While Salesloft and Outreach hide their pricing, build mainly for enterprise teams, and charge extra for comprehensive support, Outplay caters specifically to growing SMBs with published, competitive pricing and hands-on support included. Outplay also offers a multi-channel engagement strategy, an area where it meets or exceeds the capabilities of these higher-priced alternatives, making it a cost-effective option without losing essential functionalities.

Alternatives to Outplay:

  1. Salesloft: Known for its comprehensive sales engagement platform, Salesloft is a strong alternative for larger enterprises looking for advanced functionalities such as detailed analytics and extensive customization options. However, it comes with a higher price tag.
  2. Mailshake: Ideal for smaller teams and startups, Mailshake offers simplified email outreach and sales engagement without the multi-channel capabilities. It’s user-friendly but may lack the depth of features available in Outplay.
  3. Mixmax: Another viable option for teams heavily focused on email outreach and scheduling, Mixmax provides seamless Gmail integration and robust analytics but lacks the extensive multi-channel outreach features of Outplay.


Outplay stands out as a powerful sales engagement and automation platform, especially geared toward fast-scaling SMBs. Its multi-channel outreach capabilities, seamless CRM integration, and AI-powered insights create an unparalleled tool for maximizing sales efficiency. Add to this its accessible pricing and free enterprise-level support, and it becomes clear why Outplay is favored by sales teams of all sizes. If you are looking for a scalable, affordable, and user-friendly sales automation tool, Outplay could be the game-changing solution your team needs.

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