Hubble

What is Hubble?

Quick Introduction

Hubble is an all-in-one user research software designed to maximize continuous discovery and improve product development. It serves a wide array of use cases by providing tools for in-product research, customer satisfaction surveys, usability tests, and more. This tool is ideal for product managers, UX researchers, and design teams who seek to gather valuable user insights without a hitch. Hubble simplifies the process of gathering both qualitative and quantitative user feedback, making it a valuable resource in any user-centered product development cycle. The primary function of Hubble is to collect in-depth user feedback and behavioral data directly from your product’s users, whether on the web or via a mobile app. Hubble’s extensive set of tools covers multiple aspects of UX research, including prototype tests, card-sorting tests, and contextual surveys. This granular data collection enables teams to make informed, data-backed decisions that resonate well with end-users, improving product usability, and enhancing overall customer satisfaction.

Pros and Cons

Pros:

1. Comprehensive Set of Tools: Hubble offers an extensive variety of user feedback tools, encompassing in-product research, surveys, usability tests, and more, making it a one-stop-shop for UX research.
2. Large Participant Pool: The platform provides access to an extensive participant pool of over 3 million users from 150 countries, which can save significant time in recruitment.
3. Seamless Integration: Hubble integrates smoothly with a variety of existing tools and platforms, enhancing its utility in different working environments.
   Cons:
4. Learning Curve: Given the plethora of features and functionalities, there is a learning curve associated with mastering Hubble.
5. Cost: Premium features and extensive use might come at a higher price, making it less accessible for smaller companies or startups.
6. Dependency on Technology: Hubble’s heavy reliance on technology can pose problems in low-resource settings or for those who prefer traditional research methods.

TL;DR

• In-depth User Feedback: Gather rich, actionable insights directly from your product users.
• Wide Range of Research Tools: Utilize various methods like surveys, usability tests, and prototype tests.
• Broad Participant Recruitment: Access a large, diverse participant pool for extensive research.

Features and Functionality

• In-product Research: Capture real-time insights directly from users as they interact with your product for more granular data.
• Usability Tests: Conduct extensive usability tests on prototypes and live products to assess user experience and functionality.
• Participant Recruitment: Leverage a vast pool of over 3 million participants across 150+ countries for diverse user feedback.
• Contextual Surveys: Increase the quality of user feedback through targeted, contextual surveys in both web and mobile apps.
• NPS/CSAT Surveys: Assess customer satisfaction and loyalty effectively to make informed product decisions.

Integration and Compatibility

Hubble offers robust integration capabilities. It seamlessly integrates with popular project management tools like Jira and Trello, enabling smooth workflows. Additionally, it collaborates effectively with data visualization tools such as Tableau and Microsoft Power BI, providing enriched data analytics functionalities. Hubble also supports integration with UX design tools like Figma and Sketch, enhancing the efficiency of user feedback collection during prototype testing phases. This level of integration makes Hubble a versatile tool in diverse environments, aiding in streamlined user research processes.

Benefits and Advantages

• Improved Accuracy: Offers high-precision user data, aiding in making better product decisions.
• Time Saving: Speeds up the research and feedback collection process with automated functionalities.
• Enhanced Decision-Making: Provides detailed insights that aid in informed decision-making and strategic planning.
• Higher Engagement: Contextual surveys lead to increased user engagement and better quality feedback.
• Diverse User Pool: Immediate access to a large and varied participant pool streamlines user recruitment, making research more inclusive and comprehensive.

Pricing and Licensing

Hubble offers a freemium model where basic functionalities are accessible without cost, making it accessible to individuals and smaller teams. For enhanced features and larger-scale research, Hubble provides several subscription plans that cater to different business needs, including monthly and annual payment options.

Custom pricing models are available for enterprises requiring more extensive usage and support, allowing flexibility based on specific requirements.

Support and Resources

Hubble offers a plethora of support options, including comprehensive documentation that guides users on setup and advanced features. The help center hosts articles and tutorials tailored to various use cases, ensuring users can maximize their usage of the platform. Hubble also provides customer service via email and live chat, ensuring prompt assistance for any issues. Additionally, there is an active community forum where users can interact, share experiences, and receive peer support on best practices and troubleshooting tips.

Hubble as an Alternative to

Hubble stands as an excellent alternative to other UX research tools like Lookback. While Lookback focuses mainly on usability tests and interviews, Hubble provides a more extensive suite of tools catering to a broader range of research methodologies, including surveys, card sorting, and participant recruitment. Hubble’s significant advantage is its all-in-one nature, bringing more diverse and integrated research capabilities together, compared to Lookback’s more focused offerings.

Alternatives to Hubble

• Lookback: Primarily focused on live usability tests and interviews. Choose Lookback for detailed, moderated user studies where live interaction and observation are crucial.
• UserTesting: Known for quick usability testing with real users. Opt for UserTesting when you require rapid user feedback without extensive setup and deeper integrations.
• Hotjar: Ideal for behavioral analytics and visualizing user interactions through heatmaps. Use Hotjar when detailed click-path analysis and user interaction heatmaps are necessary.

Conclusion

Hubble is a comprehensive UX research platform that maximizes the efficiency and effectiveness of continuous discovery in product development. It offers a robust array of tools to gather detailed user insights, making it suitable for diverse research purposes. Its vast user recruitment capabilities, seamless integrations, and strong support make it a leader in the field, offering unparalleled advantages in user feedback collection and analysis. Ideal for product managers, UX researchers, and design teams, Hubble stands as a powerful resource in creating user-centered products.