February 17, 2023


AI-powered content and SEO tool for blog and article generation.

Best for:

  • Freelancers
  • Marketing Teams
  • SEO Experts

Use cases:

  • SEO-driven content creation
  • AI-based writing assistance
  • SERP analysis

Users like:

  • Content Marketing
  • SEO
  • Digital Marketing

What is Frase?

Quick Introduction

Frase is an advanced AI-powered tool designed to streamline the content creation and SEO optimization process. It’s ideal for content creators, digital marketers, SEO experts, and freelancers who need to generate high-quality, research-driven articles efficiently. This robust platform offers functionalities such as AI-assisted writing, SERP analysis, content optimization, and NLP technology to aid in creating comprehensive, well-structured, and SEO-friendly content. Whether you’re a solo blogger aiming to enhance your writing or a marketing team striving to improve your website’s search engine ranking, Frase provides the necessary tools to achieve your content goals. In my experience, Frase serves as an indispensable asset in the content creation workflow, significantly reducing the time required to produce high-quality articles. Frase’s user-friendly interface and comprehensive features make it stand out from the competition. The tool can analyze SERPs and generate content that is both engaging and optimized for search engines. From AI-generated outlines and introductions to complete paragraphs and product descriptions, Frase ensures that every piece of content it creates is well-researched and target-oriented. By employing Frase, I was able to efficiently fulfill my content needs, leaving me more time to focus on other aspects of my work. Frase’s multifaceted approach, which combines keyword research, content generation, and SEO optimization, makes it a one-stop solution for all my content creation needs.

Pros and Cons


  1. Comprehensive, research-driven SEO optimization.
  2. Robust AI writing assistant for varied content needs.
  3. User-friendly interface with ample support resources.


  1. Limited search queries under lower-tier plans.
  2. High cost for Pro add-ons required for full functionality.
  3. Credit reset limitations might affect heavy users.


  1. Complete SEO content creation workflow from research to optimization.
  2. AI-driven tools for high-quality, engaging content generation.
  3. Extensive support and resources for ease of use.

Features and Functionality

  • AI Content Generator: Generates short articles based on given titles, enhancing productivity by reducing manual input.
  • SERP Analysis: Analyzes search engine results pages to extract crucial SEO insights, ensuring that content is competitive and optimized.
  • SEO Workflow: Provides end-to-end SEO solution from keyword research to outlining and content optimization.
  • Paraphrasing and Rewriting Tools: Rewrites sentences and paragraphs, facilitating content variation and quality improvements.
  • Content Optimization: Uses Frase’s Topic score to identify gaps and provide a blueprint to create comprehensive content.

Integration and Compatibility

Frase integrates seamlessly with various platforms and tools like WordPress and Google Docs, enhancing its usability in different environments.

Do you use Frase?

The BYOK (Bring-Your-Own-Token) model allows customization and flexibility by enabling users to leverage their own OpenAI keys for content generation. This level of integration ensures that Frase can be incorporated smoothly into existing workflows, augmenting rather than disrupting established processes. Its compatibility with multiple languages (English, Spanish, French, German, Italian, Dutch, Portuguese, and Danish) also broadens its utility across international markets.

Benefits and Advantages

  • Improved Productivity: Drastically reduces the time needed to create well-researched, quality content.
  • Scalable Content Creation: Essential for small teams to large agencies aiming to scale their content output effectively.
  • Comprehensive SEO Insights: Keeps your content competitive in search engine rankings with deep SERP analysis.
  • Multilingual Support: Caters to a global audience with support for multiple languages.
  • Customization Flexibility: Integration with WordPress, Google Docs, and OpenAI BYOK model for tailored usage.

Pricing and Licensing

Frase offers several pricing plans to accommodate different needs:

  • Free Trial: $0, 1 user, 1 search query, 5,000 AI-generated words.
  • Solo: $15/month ($12 if billed annually), 1 user, 10 search queries/month.
  • Basic: $45/month ($38 if billed annually), 1 user, 30 search queries/month.
  • Team: $115/month ($97 if billed annually), 3 users, unlimited search queries. There are also Pro add-ons available for more advanced features like full article generation.

Support and Resources

Frase provides robust support options, including a comprehensive help center, regular webinars for onboarding and training, and a dedicated blog with tips and best practices. Users can also engage with the community via social media groups on platforms like Facebook and LinkedIn. The availability of detailed documentation and a responsive customer service team ensures that users can get assistance when needed, making the tool accessible for both novice users and seasoned professionals.

Frase as an alternative to:

When compared to other SEO tools like Clearscope or Surfer SEO, Frase shines through its integration of AI-driven content generation features. While Clearscope focuses mainly on content optimization and keyword insights, Frase provides a more holistic approach, combining these elements with AI writing capabilities. This makes Frase a powerful alternative, especially for users who require an all-in-one solution for content creation, from ideation to final optimization.

Alternatives to Frase

  • Surfer SEO: Better for users primarily focused on optimizing existing content with detailed on-page SEO recommendations.
  • Clearscope: Ideal for in-depth keyword analysis and competitive content insights without the need for AI-generated writing.
  • SEMrush: Comprehensive digital marketing tool with extensive SEO capabilities, suitable for businesses needing a broader toolset including content marketing, social media, and PPC insights.


Frase is an excellent AI tool for any content creator looking to streamline the process of generating SEO-optimized articles. Its combination of AI-driven content generation, comprehensive SEO insights, and user-friendly interface makes it a valuable asset for freelancers, agencies, and in-house marketing teams alike. With robust support and flexible pricing plans, Frase adapts to the needs of various user groups, offering a formidable advantage in today’s competitive digital marketing landscape.

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