June 6, 2023

Eto News

Eto News: Stay Informed Without Doom Scrolling

Best for:

  • Busy professionals
  • Concerned citizens
  • News enthusiasts

Use cases:

  • Staying informed without stress
  • Reducing news consumption time
  • Enjoying curated content

Users like:

  • Communications
  • Marketing
  • Public Relations

What is Eto News?

Quick Introduction

Eto News is a thoughtfully designed newsletter tool delivered through Substack. Primarily targeted towards individuals who wish to stay informed without the anxiety often associated with modern news consumption, Eto News aims to curate and present news in a consumable, non-overbearing format. Launched just a year ago, it has quickly garnered attention for its balanced approach to news dissemination. If you’re tired of endless scrolling through emotionally skewed news feeds and are looking for a more manageable way to stay updated, Eto News offers a refreshing and reliable alternative.

The main function of Eto News is to consolidate important news updates into an easy-to-digest newsletter format. Subscribers receive regular updates straight to their inboxes, eliminating the need for continuous web browsing or app checking. This makes Eto News especially useful for busy professionals, concerned citizens, and anyone interested in current events but cautious of the psychological toll it can take.

Pros and Cons


  1. Convenient Delivery: Timely and concise updates directly through email.
  2. Focused Content: Reduces information overload by curating meaningful news.
  3. User-Friendly: Easy to subscribe and follow through Substack.


  1. Limited Engagement: Less interaction compared to traditional news sites.
  2. Content Scope: May not cover all topics in-depth.
  3. Subscription Dependence: Requires a Substack account to manage subscriptions.


  1. Curated and concise news updates.
  2. Delivered directly to your email.
  3. Designed to minimize information overload.

Features and Functionality

  • Curated News Feed: Highlights important stories to avoid information overload.
  • Email Delivery: Ensures you get your updates directly in your inbox, avoiding the need for constant checking.
  • User-Friendly Interface: Easy subscription model through Substack without unnecessary steps.
  • Periodic Updates: Timely and periodic news summaries to keep you informed without the pressure of real-time updates.

Integration and Compatibility

Eto News primarily integrates with Substack, using its platform for newsletter distribution. Given Substack’s ease of use and popularity, this ensures that Eto News seamlessly fits into existing routines for users familiar with email newsletters. No additional integrations are required, making it a straightforward tool for anyone already engaged with email-based news updates.

Benefits and Advantages

  • Reduces Anxiety: Focuses on delivering important news without the stress of continuous bad news on social media.
  • Time-Saving: Allows users to consume necessary information quickly without excessive engagement.
  • Highly Accessible: Simple to subscribe and manage via Substack, which many users are already familiar with.
  • Balanced Reporting: Aims to provide a more balanced and less sensational view of current events.

Pricing and Licensing

Eto News operates on a subscription model through Substack.

Do you use Eto News?

Subscription plans may vary, including free and premium tiers. Typically, free plans offer basic summaries, while premium plans might include more in-depth reporting and exclusive content. Pricing details are usually accessible upon subscription, ensuring transparency and ease of understanding for potential subscribers.

Support and Resources

Support options include direct customer service through email and an FAQ section available on their Substack page. Subscribers also benefit from periodic updates about any changes in the newsletter and have access to a community forum where they can discuss and share their views on the content.

Eto News as an Alternative to:

Eto News serves as a viable alternative to traditional news apps like Google News or Apple News. Unlike these platforms, which can sometimes feel overwhelming due to their breadth and frequency of updates, Eto News offers a more focused and less intrusive way to stay informed. It’s perfect for readers who want to be informed but also desire a balanced, curated experience.

Alternatives to Eto News

  1. Morning Brew: Focuses on business news but incorporates a light, upbeat tone, ideal for professionals seeking financial updates.
  2. The Skimm: Offers a broader range of human interest and lifestyle news while maintaining a summary format.
  3. Axios: Delivers quick, to-the-point news in a ‘smart brevity’ format, suitable for those who want news in small, fast-paced digestible chunks.


In summary, Eto News offers a compelling alternative for staying informed without the common stressors associated with traditional news consumption. Through its curated content, easy accessibility via Substack, and clear subscription options, it stands out as a valuable tool for modern news consumers. Whether you’re a busy professional or just someone looking to tone down the noise, Eto News provides a balanced and thoughtful approach to staying current with world events.

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